uba belgium - social media session
DESCRIPTION
Meeting we did on May 20th on Social Media and Engagor at UBA BelgiumTRANSCRIPT
- 1.Actionable Insights for Social Media
2. Who are we?
Folke Lemaitre
VP Engineering Netlog
Researcher Language & Computing
Master Computer Science Ugent
http://twitter.com/folke
Jeroen Fossaert
HR & PR Director Netlog
HR Consultant
Sales The Reference
Master Psychology Ugent
http://twitter.com/jfossaert
3. Mass media evolved from: one way push
4. Over
bi-directional
5. To a roundabout
6. 4 out of 5 internet users visits a social network
7. 8. Sharing all kind of information
@aplusk has approx6.800.000Followers
9. 10. Outcome can be catastrophic
The Coca-Cola Case
Belgium, June 99
11. Apple shares after CNN iReport reports heart attack Steve
Jobs
12. Belgian Queen Fabiola declared dead (3rd time)
13. I, AkioToyoda, deeplyregret the inconvenienceand concern
causedtoourcustomersandothersbyour recent recalls of multiple
vehicle modelsacross multiple regions.
14. 2008:United Airlines breaks the guitar of country star Dave
Carroll
2009:His YouTube protest hits 5.000.000 views
in onemonth
2010:Carroll releases the third song in the trilogy
15. Youre dead meat...
Or are you?
16. APPROACH
17. Detect
18. 19. MONITOR THE RAGERS
DONT FEED THE TROLLS!
20. Correct False Information
21. And solve
when caught
trousers down
22. With an appropriate reply
23. WIN!
24. Why?
Brand Awareness
People Market your Brand
Build and Use your Followers
Boost Positive Conversations
Handle Negative Conversations
Lead Generation
Indirect (SEO)
Direct
25. FREE?
26. HOW ?
Quick wins on Twitter!
27. Seed your Followers
28. Who To Follow?
http://twitter.com/#!/who_to_follow
29. Manage Follower Ratio
http://manageflitter.com/
30. Track Conversations
31. Join the Conversation
Answer questions
Share the love
Generate Leads
Post interesting content
Use your Employees
BE HUMAN!
32. Engagor Social Dashboard
33. Demo Engagor Insights
View screencast athttp://www.youtube.com/watch?v=KBPLpZ_swbU
34. Contact
Me: http://twitter.com/folke
Web: http://www.engagor.com
Mail: [email protected]
Social:
http://twitter.com/engagor
http://www.facebook.com/pages/Engagor/110000735702314
http://www.youtube.com/user/EngagorInsights
http://www.linkedin.com/company/1073365