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Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV VooDo Video @ Tyroo Business Network(TBN)

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Page 1: Tyroo VooDoo@TBN

Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV

VooDo Video

@Tyroo Business Network(TBN)

Page 2: Tyroo VooDoo@TBN

Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV

What is VooDoo Video

Television Advertising Online Advertising

VooDo Video

Page 3: Tyroo VooDoo@TBN

Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV

What is Tyroo Business Network(TBN)

1ComScore

• TBN Composition- Audience advantage Economic Times, Business Today, Business Standard and Reuters.

• TBN at 2.3 M Unique visitors(Unduplicated) , has amongst the top 2 business audience reach vehicles 1

• Well educated: More than 65% audience are Post Graduates• Decision Makers: 60% are CEO’s, CXO’s, Director or C-level Executives with significant

purchasing power• Actively engaged:

Total 5.75 M total visits per monthTotal 34 M page views per monthTotal 23 min spend on TBNHighest avg. min spend per visitor-14.6 min and Highest avg. visit per visitor- 6.3

in business network category

TBN

Moneycontro

l

Yahoo Fi

nance

Sify B

usiness

0

1000

2000

3000

UV(000) UndiplicatedMale 25+Female 25+

TBN

Moneycontro

l

Yahoo Fi

nance

Sify B

usiness

048

1216

Avg Min per visitorAvg visit per visitor

Page 4: Tyroo VooDoo@TBN

Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV

1 Nielsen - Online Video Ads beat Regular TV Ads2 Video Ads vs. Traditional Banners – Measuring Effectiveness

3 Yahoo Finds Online Video Viewing Peaks, New Engagement Measurements?

• High Impact Format. Market research shows that engaging video formats result in3 –• 65% more users visit the brand or product’s website• 14% more people search for more info on a product• WOW Factor : Ideal for branding, product launches, complementing ATL and High visibility

• Results: Interaction rate- 82% (percentage of total custom interactions out of expanded banner)

• Custom interaction(click through, social engagement, video- min. 25% play-replay, etc.)300*250 Banner Expansion Rate > 14% (percentage of total Interactions out of served

Impressions) Average video viewing time(30 sec max) – 25 secondsFull video play rate: 83%

• Pricing model – CPI(Cost Per Interaction 5 sec post banner expansion){Impressions served are free of cost, advertiser pays only for per interaction basis}

Introducing VooDoo on Tyroo Business Network

COMMUNICATION• Brand Awareness• Trigger for Call to

action• Overall brand

interaction• Seek more info.• Response

AudienceComplete EngagementVooDoo Video

ACTIVATION SPHERE

VooDoo Circle of Influence- Call to Action

Page 5: Tyroo VooDoo@TBN

Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV

How VooDoo works?300*250 Expandable Banner

User initiated mouse roll over

350*275 Video player dimension 350*250- Product feature text description

Thumbnail tabs up to 5Background Image

Social Media- Facebook/Twitter etc. connect option

1

2

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Page 6: Tyroo VooDoo@TBN

Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV

VooDoo Demo

Format exclusive to Tyroo for high engagement with user Options: skin, social engagement to fan page, lead creation form

Page 7: Tyroo VooDoo@TBN

Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV

Ad Specs

• Base In-banner: 300*250 banner that can have , rollover by default, page flip as a beacon to rollover–

• Teaser video of 5 sec (FLV format), or• Flash advertisement• On rollover(Expanded Banner) – 980*400 expandable banner (GIF)• The expanded banner has a 350*275 video embedded – needs to be in FLV

format, length should be 15-45 sec• Up to 5 tabs (with respective URLs), and an Home page URL, background image• Up to 4 lines of text, Social Media-FB/Twitter Connect, Lead Form (up to 5 fields)• Creative's need to be optimized for increased engagement via VooDoo (cost built

into the rate card)• Reporting – micro level interaction tracking, unmatched insights into ad

effectiveness• Optional –• Site Skin (available on selected sites): GIF, 1600x1050, 150 KB max(additional cost)