tyroo voodoo@tbn
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Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV
VooDo Video
@Tyroo Business Network(TBN)
Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV
What is VooDoo Video
Television Advertising Online Advertising
VooDo Video
Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV
What is Tyroo Business Network(TBN)
1ComScore
• TBN Composition- Audience advantage Economic Times, Business Today, Business Standard and Reuters.
• TBN at 2.3 M Unique visitors(Unduplicated) , has amongst the top 2 business audience reach vehicles 1
• Well educated: More than 65% audience are Post Graduates• Decision Makers: 60% are CEO’s, CXO’s, Director or C-level Executives with significant
purchasing power• Actively engaged:
Total 5.75 M total visits per monthTotal 34 M page views per monthTotal 23 min spend on TBNHighest avg. min spend per visitor-14.6 min and Highest avg. visit per visitor- 6.3
in business network category
TBN
Moneycontro
l
Yahoo Fi
nance
Sify B
usiness
0
1000
2000
3000
UV(000) UndiplicatedMale 25+Female 25+
TBN
Moneycontro
l
Yahoo Fi
nance
Sify B
usiness
048
1216
Avg Min per visitorAvg visit per visitor
Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV
1 Nielsen - Online Video Ads beat Regular TV Ads2 Video Ads vs. Traditional Banners – Measuring Effectiveness
3 Yahoo Finds Online Video Viewing Peaks, New Engagement Measurements?
• High Impact Format. Market research shows that engaging video formats result in3 –• 65% more users visit the brand or product’s website• 14% more people search for more info on a product• WOW Factor : Ideal for branding, product launches, complementing ATL and High visibility
• Results: Interaction rate- 82% (percentage of total custom interactions out of expanded banner)
• Custom interaction(click through, social engagement, video- min. 25% play-replay, etc.)300*250 Banner Expansion Rate > 14% (percentage of total Interactions out of served
Impressions) Average video viewing time(30 sec max) – 25 secondsFull video play rate: 83%
• Pricing model – CPI(Cost Per Interaction 5 sec post banner expansion){Impressions served are free of cost, advertiser pays only for per interaction basis}
Introducing VooDoo on Tyroo Business Network
COMMUNICATION• Brand Awareness• Trigger for Call to
action• Overall brand
interaction• Seek more info.• Response
AudienceComplete EngagementVooDoo Video
ACTIVATION SPHERE
VooDoo Circle of Influence- Call to Action
Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV
How VooDoo works?300*250 Expandable Banner
User initiated mouse roll over
350*275 Video player dimension 350*250- Product feature text description
Thumbnail tabs up to 5Background Image
Social Media- Facebook/Twitter etc. connect option
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Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV
VooDoo Demo
Format exclusive to Tyroo for high engagement with user Options: skin, social engagement to fan page, lead creation form
Copyright © Tyroo Media Pvt. Ltd – A Yahoo! JV
Ad Specs
• Base In-banner: 300*250 banner that can have , rollover by default, page flip as a beacon to rollover–
• Teaser video of 5 sec (FLV format), or• Flash advertisement• On rollover(Expanded Banner) – 980*400 expandable banner (GIF)• The expanded banner has a 350*275 video embedded – needs to be in FLV
format, length should be 15-45 sec• Up to 5 tabs (with respective URLs), and an Home page URL, background image• Up to 4 lines of text, Social Media-FB/Twitter Connect, Lead Form (up to 5 fields)• Creative's need to be optimized for increased engagement via VooDoo (cost built
into the rate card)• Reporting – micro level interaction tracking, unmatched insights into ad
effectiveness• Optional –• Site Skin (available on selected sites): GIF, 1600x1050, 150 KB max(additional cost)