typography graphic comm. mr. jarrett. learning objectives what is typography what is a serif...
TRANSCRIPT
Typography
Graphic Comm.
Mr. Jarrett
Learning Objectives
What is TypographyWhat is a SerifKerning, Tracking, & LeadingFont ClassificationsUsing Typography in a Design
What is Typography
The art of expressing ideas in printed form through the selection of appropriate typefaces.
Picking the best font style to go with your design
Helps to relay your message
What is a Serif?
The thickened tips or short finishing-off strokes at the top and bottom of a typeface character.
Top Serif
Bottom Serif
No Serif
No Serif
What is it called if a Font Type does not have a Serif?
San-Serif
Leading
The distance between lines of type.EX: Single spaced / Double spaced
Kerning
The adjustment of how a letter fits together with its immediate neighbor
Tracking
The overall adjustment of letter spacing throughout the entire word or paragraph.
Font Classifications
6 Different Font Classes
1. San Serif
2. Serif (Roman)3. Square Serif4. Script5. Old English6. Novelty
San SerifType without tails Used primarily for headlines, larger than
14pt, easily read from a distance.
Ex. Arial
Impact
Tahoma
Comic Sans MS
San Serif Example
Serif (Roman)Type with tailsUsed as body text, has thick and thin lines
Ex.Times New Roman
Palatino
StenCil
Wide Latin
Serif Example
Square SerifType that has square tailsCombination of Roman and San Serif
typeface (titles or body text)
Ex.
BlackOak
Rockwell
Square Serif Examples
ScriptCursive Handwriting (Formal Presentations)
Used for wedding invitations, soft and elegant
Ex.Lucida Handwriting
Monotype
Giddyup
Quid Pro Quo
Script example
Old EnglishCalligraphy (Formal
Presentations)Historical, Old,
Strong, Importance
Ex. Lucida Blackletter
NoveltySpecial purposes (Informal Presentations)
Decorative, doesn’t fit into other categories
Ex.
Chiller
Mistral
SF Fedora
Papyrus
Novelty Example
Using Typography in a Design
Select a font that goes along with your design, pictures, and color scheme.
Never use more than 2 different font types
Total Layout Unity(everything works together)
Example
What Font Classification is being used?
Does the Font used work with the design? Why?
Sans-Serif
Yes
Example
What Font Classification is being used?
Does the Font used work with the design? Why?
NoveltySquare-Serif
Yes
Example
What Font Classification is being used?
Does the Font used work with the design? Why?
SerifSans-Serif
Yes
Good or Bad Example?
Example
Different Font Types
Same Message
Rest of the Period
Finish Chapter 4 Worksheet
Lab Work Section of the Assignment SheetRead over itSee Example in Projects Folder