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12 quotes from designers at Typo 12

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Page 1: Typo London 2012
Page 2: Typo London 2012
Page 3: Typo London 2012

CONTENTS/

Introduction/ 3

About Typo

Quote#1/ 4

Patrick Cox

Quote#2/ 6

Paula Scher

Quote#3/ 8

Simon Manchipp

Quote#4/ 10

Tim Beard

Quote#5/ 12

Matthew Butterick

Quote#6/ 14

Rick Banks

Quote#7/ 16

Patrick Cox

Quote#08/ 18

Gerry Leondis

Quote#9/ 20

Kirsty Carter & Emma Thomas

Quote#10/ 22

Sean McBride

Quote#11/ 24

Sara De Bondt

Quote#12/ 26

Matthew Butterick

TypefaceIndex/29-31

Page 4: Typo London 2012
Page 5: Typo London 2012

TYPO London 2012: Social provided a unique opportunity to investigate the myriad of ways in which designers can function socially.

There is no single path; there are many. But we can be sure of one thing: the socially minded designer is the designer best equipped to deal with the changes that we all face as a culture.

Close to 900 attendants followed the presentations of more than thirty international speakers in a unique atmosphere of inspired curiosity. Typo 2012 presented a relaxed atmosphere that encouraged the speakers, students and professionals to be ‘Social’ and network.

This purpose of this book is to share twelve insightful quotes from the Designers, Typographers and Educators who not only inspired me with their experiences but also shared their humanity.

Lisa Whitaker

INTRODUCTION/

Page 6: Typo London 2012

ABOUT/

Patrick Cox is an Independent Creative Director with over 25 years’ experience and has worked with the world’s leading brands Patrick lives in London and works with organisations and individuals facing complex design and innovation challenges.

Formerly Executive Creative Director of Wolff Olins he worked on projects including London 2012, Macmillan Cancer Support and (Red)

He is currently helping Eight Inc (the design company behind the Apple Stores) set up shop in London.

WhatIthought/

A quiet unassuming, extremely earnest man. Spoke like an academic with authority and a lot of sense about his work, society and design in general.

eightinc.comwolffolins.com

Page 7: Typo London 2012

Brands need to become more socially engaged with an

ever smarter population.

As designers and makers we constantly need to be

looking to create more useful, productive and fluid

relationships; and keep a strong ambition to move

these smart people and our society in a wonderful way.

# 01/12Patrick Cox

Page 8: Typo London 2012

Paula Scher is a ‘social’ designer in the best sense of the word – her work is literally on the streets and in the buildings where people live, work and study.

A Pentagram partner since 1991, Scher is a giant of contemporary graphic design. Her most recent work includes the bold new identity for Microsoft; designed to coincide with the recent launched Windows 8.

WhatIthought/

Great to listen to a Female Designer who waslearned her craft in another era of Graphic Design in the 70’s and who has been evolving and achieving ever since.

www.pentagram.comwww.paulaschermaps.com

ABOUT/

Page 9: Typo London 2012

All design is social

We design for people

We work with people

We effect the cultureThe thing I try really hard to do, is not to

save the world, but try to raise the expectation

of what design can be.

# 02/12Paula Scher

Page 10: Typo London 2012

Simon Manchipp is the Executive Creative Director and Co-Founder of SomeOne, the progressive London based and internationally operating design practise, Simon launches and relaunches brands worldwide.

SomeOne have been behind recent re brands for The Royal Opera House, Eurostar and the National Maritime Museum. They developed the ‘Compare the Meerkat’ Branding which made Compare the Market.com the market leader.

WhatIthought/

He came across very pleased with himself, like a Design Director version of Simon Cowell; however behind the mad Cat gifs presentation he did speak a lot of sense and kept the audience entertained.

someoneinlondon.com

ABOUT/

Page 11: Typo London 2012

Clients need to understand that

No-one remembers the colour of the carpet.remembered

WEI RD

works; it’s what

is

# 03/12Simon Manchipp

Page 12: Typo London 2012

Designer Tim Beard together with Jonathon Jeffrey and Mason Wells founded Bibliothèque in 2003. An independent design studio based in London that has earned an international reputation as an innovative company working in the fields of brand identity, spatial and digital design.

Recent collaborations include developing the Signage and Environmental Graphics for The Google Web Lab at The London Science Museum.

WhatIthought/Tim Beard presented with sincerity and authority. Bibliothèque is a -forward looking Design Studio with an emphasis on Social both as part of the Creative process in their studio and collaborations and with their clients.

bibliothequedesign.com

ABOUT/

Page 13: Typo London 2012

The Bibliothèque approach is a Social Studio. An open plan office without walls and boundaries and a no headphones policy.

The work surrounds us which penetrates our thinking and stimulates questions; ideas bed in and develop. Everyone gets to air their views, regardless of their position.

So, its no surprise that the studio is filled with dialogue and discussion.

# 04/12Tim Beard

Page 14: Typo London 2012

Matthew Butterick is a typographer, lawyer, and writer in Los Angeles. And he has been making demands on design and designers since his first appearance at the Fuse 95 conference.

After graduating from Harvard, he worked as type designer for David Berlow and Matthew Carter. He started a web-design studio, Atomic Vision, that was acquired by open-source developer Red Hat. Butterick then got a law degree from UCLA. He is the author of Typography for Lawyers.

His most recent fonts are FB Alix and Equity.

WhatIthought/The presence and charisma of a Hollywood actor but with a brain and a passion for society and typography

typographyforlawyers.com

ABOUT/

Page 15: Typo London 2012

# 05/12Matthew Butterick

Solving problems is the lowest form of design; investing your humanity is the highest.

Page 16: Typo London 2012

Rick Banks is a designer, art director and typographer, working under the moniker Face37.

In his short career since graduating in 2006 he has worked at SEA Design and This is Real Art. At this is Real Art he worked on the branding for the Musicians Union and the D&AD copy book about advertising and published by Taschen. He worked with Marty Brown from IDEO, where he redesigned the packaging identity of the coffee brand Douwe Egberts

His most recent typeface design is Bella

WhatIthought/Great to see a young lad of 26 from my hometown Bolton, so successful, driven and inspiring.

face37.comthisisrealart.comseadesign.co.uk

ABOUT/

Page 17: Typo London 2012

# 06/12

Rick Banks

Work hard.

Try to be nice to people and do everything and more,that is asked of me.

Page 18: Typo London 2012

ABOUT/

Patrick Cox is an Independent Creative Director with over 25 years’ experience and has worked with the world’s leading brands Patrick lives in London and works with organisations and individuals facing complex design and innovation challenges.

Formerly Executive Creative Director of Wolff Olins he worked on projects including London 2012, Macmillan Cancer Support and Red.

He is currently helping Eight Inc (the design company behind the Apple Stores) set up shop in London.

WhatIthought/

A quiet unassuming, extremely earnest man. Spoke like an academic with authority and a lot of sense about his work, society and design in general.

eightinc.comwolffolins.com

Page 19: Typo London 2012

# 07/12

Patrick Cox

Socie

ty ca

nnot

be

prop

elled

forw

ard

by si

ngle

minds.

You n

eed

to ha

ve a

gre

at d

eal o

f trus

t with

the

peop

le yo

ur wor

king

with.The Bauhaus understood

you needed to have a

collective to respond to your

time. This template has not

fundamentally changed in

terms of Social but we tend

to remember the stuff that is

easy to replicate like the form,

rules and structure.

Page 20: Typo London 2012

In 1994 Gerry Leonidas found a home in the Department of Typography at the University of Reading, where he teaches typography and typeface design, and is heavily involved in knowledge transfer projects. Since 2001 he has been running the MA Typeface Design programme.

His perspective is one of placing typography in a wider context, and helping develop in designers an understanding of the basic principles, and an insight into the potential for originality.

WhatIthought/

A warm generous man, obviously popular with his students who were at Typo to support him, eager to share his knowledge. He certainly inspired me to understand Typography with more depth.

leonidas.orgtypefacedesign.tumblr.com

ABOUT/

Page 21: Typo London 2012

# 08/12Gerry Leondis

Don’t rely too much on the form of things especially in design but try to ask yourself a different question. Ask why are things the way they are; where are they goi

ng a

nd h

ow a

re y

ou w

ill m

ove

forw

ard

from

this

.

Page 22: Typo London 2012

Kirsty Carter & Emma Thomas set up A Practice For Everyday Life whilst at students at RCA. Recent projects include the exhibition design and publication of “Bauhaus: Art as Life“ at Barbican Art Gallery and a new visual identity for Witte de With Centre for Contemporary Art in Rotterdam.

Working on everything from brand identity, print to signage, wayfinding and exhibition design.

Currently they are working on the graphic identity of a new cross-disciplinary arts space in Hong Kong and the design of a major new retrospective publication for the artist Linder.

WhatIthought:/

Unfortunately I had to miss their talk for Gerry Leondis however after looking at their websites I have watched the video of their presentation . Their work is incredible and the talented Arthur Carey, a graduate from LCA is going to Intern for them very soon.

apracticeforeverydaylife.com

ABOUT/

Page 23: Typo London 2012

# 09/12

Kirsty Carter &

Emma Thomas

Ultimately as designers what we are interested in, is people who are making some kind of social commentary in the way that they work or striving for an impact that way.

As designers we are translators, observationists, inquisitors, and we are always trying to learn something new.

Our work is with, out of and for people that is something we really value about our work.... its social aspect.

Page 24: Typo London 2012

Sean McBride is happiest looking for opportunities at the intersection between user experience constraints and technical constraints. He is an client-side developer and designer working at Adobe on Typekit in San Francisco. He joined Typekit in July 2010, and he led the frontend development of the new Typekit.com font browsing interface and the Typekit/Wordpress.com integration.

WhatIthought:Sean provided an overview of the history of web and typefaces since the Inernet was invented. He is an extremely knowledgable person however I did not totally understand how I would use Web Fonts going forward. Jonathan Hoefler at AIGA about Type at the Crossroads is definately worth a watch

https://typekit.com/http://www.aiga.org/video-pivot-2011-hoefler/

ABOUT/

Page 25: Typo London 2012

# 10/12

Sean McBride

/ On the web we build living things instead of static artifacts.

/ The Web brings new rules and possibilities which we must respond to.

/ Dont try to cram a new form into an old form.

/ The Layout should be fluid and adjust to the width of the canvas. Use relative units like percentages instead of absolute units such as pixels.

/ The images should adjust to the available space by either scaling up or down or replacing at different breakpoints.

Page 26: Typo London 2012

Sara De Bondt is a London-based, Belgian graphic designer and she is also publisher and editor of Occasional Papers, a non-profit publisher of affordable books on the history of architecture, art, design, film and literature. Making knowledge available and affordable to all has become one of her central issues since starting Sara De Bondt studio in 2003. The studio’s approach is research and idea driven, with strong emphasis on visual clarity and typographic detailing.

Recent Projects have included Radical Nature for The Barbican and The Office of National Statistics for Artissima.

WhatIthought:/

A presentation delivered sincerely and thoughtfully for a woman with great vision (No pun intended!)

saradebondt.comoccasionalpapers.org

ABOUT/

Page 27: Typo London 2012

# 11/12

Sara De Bondt

*

* To save ink fill typefaces with patterns rather than block colour

Page 28: Typo London 2012

Matthew Butterick is a typographer, lawyer, and writer in Los Angeles. And he has been making demands on design and designers since his first appearance at the Fuse 95 conference.

After graduating from Harvard, he worked as type designer for David Berlow and Matthew Carter. He started a web-design studio, Atomic Vision, that was acquired by open-source developer Red Hat. Butterick then got a law degree from UCLA. He is the author of Typography for Lawyers.

His most recent fonts are FB Alix and Equity.

WhatIthought/The presence and charisma of a Hollywood actor but with a brain and a passion for society and typography

typographyforlawyers.com

ABOUT/

Page 29: Typo London 2012

# 12/12

Matthew Butterick

We often overlook how consequential it has

been; working with the written word is a noble and significant tradition.

Typography has always offered the possibility of a better future and if we don’t explore that possibility and the future ends up more limited than the past; we will have no one to blame but ourselves.

Page 30: Typo London 2012

TYPEFACEINDEX/

A/

AmericanTypewriter11

Designers/ Joel Kaden & Tony Stan

Design date/ 1974

Publisher/ Linotype

B/

BauhausStd17

Designers/ Ed Benguiat & Vic Caruso

Design date/ 1975

Publisher/ ITC

C/

AdobeCaslonPro19,25

Designer/ William Caslon & Carol Twombly

Design date/ 1725,1990

Publisher/ Adobe

Cassandra7

Designers/ Gert Weischer

Design date/ 1996

Publisher/ Weischer Design

ITCCushing21

Designers/ Stearns Cushing & Vicent Pacella

Design date/ 1897,1982

Publisher/ ITC

Page 31: Typo London 2012

G/

ITCGaramondMM5

Designers/ Jean Jannon, Tony Stan

Design date/ 16th C,1977

Publisher/ITC

GoudyOldstyle 13

Designers/ Peter Schoeffer, Frederic Goudy,

Design date/ 15th C/ 1915

Publisher/ Bitstream

H/

HelveticaNeueStdCover

Designers/ Max Miedinger & Edouard Hoffman, D Stempl AG

Design date/ 1957,1983

Publisher/ Adobe

J/

AdobeJensonPro27

Designers/ Nicole Jenson, Robert Slimbach

Design date/ 1470, 1996

Publisher/ Adobe

TYPEFACEINDEX/

Page 32: Typo London 2012

L/

ITCLubalinGraph15

Designers/ Herb Lubalin

Design date/ 1974

Publisher/ Adobe

U/

Univers 3-29

Designer/ Adrian Frutiger

Design date/ 1957

Publisher/ Linotype

V/

Verdana23

Designer/ Matthew Carter

Design date/ 1996

Publisher/ Microsoft

TYPEFACEINDEX/

Page 33: Typo London 2012