type psych
DESCRIPTION
A typography manual for my Typography 2 with multiple personality as the concept behind it.TRANSCRIPT
Type Psych
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Type Psych
_ _ _ _ characteristic
the intense one_tight
the playful one_auto
the calm one_loose
trackingleading
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kerning dashes
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definition _ the distance in points from the baseline of a line of type to the baseline of the line that sits next to it. In word processing program, it is usually called line spacing.
leading
It is unusual—especially for body copy —to use negative leading, which means that the leading specified is less than the point size of the type. It still can be used though, in such case like type set in all capitals. Negative leading does bring different feeling for a reader to read it, since it is so intense and so condensed. Differences can be seen from all of these paragraphs in this page. Same typeface, automatic tracking, but with different leading points, though they all are using negative leading points.
CHAPTER √ leading _ tight_ _ _ _
It is unusual—especially for body copy —to use negative leading, which means that the leading specified is less than the point size of the type. It still can be used though, in such case like type set in all capitals. Negative leading does bring different feeling for a reader to read it, since it is so intense and so condensed. Differences can be seen from all of these paragraphs in this page. Same typeface, with automatic tracking, but with different leading points, though they all are using negative leading points.
6/6
6/6
6/6
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6/6
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6/6
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6/6
6/6
6/5
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6/5
6/5
6/5
6/5
6/5
6/5
6/5
6/5
6/5
6/4
6/4
6/4
6/4
6/4
6/4
6/4
6/4
6/4
6/4
6/4
It is unusual—especially for body copy —to use negative leading, which means that the leading specified is less than the point size of the type. It still can be used though, in such case like type set in all capitals. Negative leading brings different feeling for a reader to read it, since it is so intense and so condensed. Differences can be seen from all of these paragraphs in this page. Same typeface, with automatic tracking, but with different leading points, though they all are using negative leading points.
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NEGATIVE LEADING
6/4 pt
6/5 pt
6/6 pt
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This is leading
CHAPTER √ leading _ auto_ _ _ _
AUTO LEADING
This is leading
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automaticleadingavoidedawkwardconfusiondifference twenty
computerized changed or size increases itself twenty percents
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8/auto
automaticleadingavoidedawkwardconfusiondifference
computerized changed or size increases itself twenty percents
CHAPTER √ leading _ loose_ _ _ _
LOOSE LEADING
Loose leading more comfort yet overly loose leading should be avoided too much space is also going to look awkward
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6.5 pt
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Loose leading more comfort yet overly loose leading should be avoided too much space is also going to look awkward
Loose leading more comfort yet overly loose leading should be avoided too much space is also going to look awkward
This is
leading
CHAPTER √ leading _ comparison_ _ _ _
Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.
Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.
Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.
Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.
Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.
Here are the comparison between the tight leading, automatic leading and also the loose leading. The difference should be able to be easily recognized and these samples are also showing the difference of their characteristics.
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NEGATIVE LEADING
AUTO LEADING
LOOSE LEADING
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CHAPTER √ leading _explanation_ _ _ _
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NEGATIVE LEADING
definition _ leading that is going to bring different feeling to a reader, since it is so intense, so condensed. It is best used for type set in all capitals, yet it is not a good idea to use it for body copy, as it is going to cause discomfort to the reader’s eyes.
definition _ leading that comes automatically when a text is placed. This is a leading that should be avoided since usually they come out looking awkward due to the change of leading, which is done every time that the type size is changed. It still can work in some small-sized type but definitely not for big-sized type because it would look obviously weird, as the leading would always change, and it would approximately always be bigger by 1.2 times or 20 % of the type size.
AUTO LEADING
definition _ leading that is bigger than the size of the type. It could comfort the eyes when it is properly used, yet it could bring discomfort when the leading is overly loose. Besides that, overly loose leading take a lot of space, and over spacing is the reason that makes eyes feel comfortable and this could cause readers to get distracted from reading.
LOOSE LEADING
CHAPTER √ leading _ tight_ _ _ _
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definition _ the wholesale adjustment of the spacing between letters in a block of text, with the same spacing being applied equally to all letters, unlike kerning.
tracking
CHAPTER √ tracking _ tight_ _ _ _
This is tracking
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
TIGHT TRACKING
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This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
This is tracking, let’s see how the tracking can af-fect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just
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70Tracking _
spacing _
This is tracking, let’s see how the tracking can affect the spacing and how much it can change how much room it will take. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing. This is just testing.
CHAPTER √ tracking _ auto_ _ _ _
AUTO TRACKING
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This is tracking
0Tracking _
spacing_
This is tracking, let’s see how the tracking can affect the spacing and how much it can change how much room it will take. This is just testing. It can be seen here how a zero point tracked body text would look. Here’s just the sample to look at.
CHAPTER √ tracking _ loose_ _ _ _
This is tracking
This is tracking, let’s see how the tracking can affect the spacing and how much it can change how much room it will take. This is just testing. It can be seen here how a seventy point tracked body text would look. Here’s just a sample to look at in this book.
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LOOSE TRACKING
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spacing_
CHAPTER √ leading _ tight_ _ _ _
This is tracking, let’s see how the tracking can affect the spacing and how much it can change how much room it will take. This is just testing. It can be seen here how a different tracked body text would look. Here are just the samples to compare at.
This is tracking, let’s see how the tracking can affect the spacing and how much it can change how much room it will take. This is just testing. It can be seen here how a different tracked body text would look like. Here are just the samples to compare at.
This is tracking, let’s see how the tracking can affect the spacing and how much it can change how much room it will take. This is just testing. It can be seen here how a different tracked body text would look like. Here are just the samples to compare at.
_ _ _ _ CHAPTER √ tracking _comparison
NEGATIVE TRACKING
AUTO TRACKING
LOOSE TRACKING
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Tracking _
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CHAPTER √ tracking _ explanation_ _ _ _
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TIGHT TRACKING
definition _ tracking that is often used in advertising, and also in any short text, yet should be totally avoided for body copy, as it would be really hard to read,especially when several letters would look like they join together and create another letter. For example, r n will look like the letter m, or c l will look like a d.
definition _ tracking that allows you to specify point-size thresholds at which tracking will automatically be tightened and by how much, it depends on the type size of the text. This program is not in InDesign though, they have it in PageMaker. In InDesign all text will be automatically set with zero tracking at the beginning.
AUTO TRACKING
definition _ tracking that will help the legibility with text, especially in the white-on-black environment, as it opens up the spaces between the characters, which makes them easier to read. This tracking has to be treated carefully to avoid overly spaced tracking that would also create discomfort to the eyes.
LOOSE TRACKING
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definition _ adjusting spaces between specific letter pairs to adjust anomalies in the spacing created by the shapes of the two letters, which can make those two characters look too far apart or even sometimes too close together.
kerning
CHAPTER √ kerning _ tight_ _ _ _
OT
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TIGHT KERNING
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KE INGRN
CHAPTER √ kerning _ auto_ _ _ _
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_ _ _ _ CHAPTER √ kerninng _loose
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CHAPTER √ kerning _ comparison_ _ _ _
Kerning
K erning
Kerning
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LOOSE KERNING
CHAPTER √ kerning _ explanation_ _ _ _
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TIGHT KERNING
definition _ kerning that is needed especially for pairs of letters that is a vertical next to a curve , like HO, or a curve next to another curve, like OC. A curve can actually overlap into the white space under or above the bar or stem of a character with a help of tight kerning, for example with TO.
definition _ kerning that was set automatically from the computer. Auto kerning should be avoided as the spaces are not going to look balance due to the difference of the shape of the letters that create different spacing between the letters. Auto kerning does not have to be adjusted in body copy, but it needs to be adjusted when a type is set big or noticeable enough.
AUTO KERNING
definition _ kerning that is needed especially for characters with verticals next to each other, which could also be the guideline which keep the spacing consistent. For example loose kerning would be used for characters HL or HD.
LOOSE KERNING
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definition _ one of the punctuation marks. It has some variations, and also it comes in different width. There are three kind of dashes that are famously known, which are hyphen, en-dash, and em-dash.
dashes
- – —
n–
CHAPTER √ dashes_ _ _ _
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CHAPTER √ dashes _explanation_ _ _ _
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EN-DASH
definition _ the dash that is approximately having the same width of a capital letter N. This dash is used between words that’s indicating a duration, such as time, months or years to replace the usage of “to”. This dash is shorter than em-dash, and it’s longer than the hyphen. It’s the mid between them.
definition _ the dash that is twice as long as the en-dash, that approximately has the same size of a capital letter M, and is usually used in place of a colon or a parantheses. It could also be used to indicate a spontaneous change of thought and it could also be used in a spot where a period is too strong to be used and a coma is still too weak.
EM-DASH
definition _ the smallest dash amongst the other dashes, and it is used strictly only for hyphenating words or line breaks.
HYPHEN
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01
02
03
04
05
06
07
08
09
1011121314151617181920
21
22232425262728293031323334353637383940
41
42
43
44
45
46
4
7 4
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_ this book is designed by Nadia Izazi, printed also by her with Epson R1900 inkjet printer and bound by Joel from Herring and Robinson in Brisbane, CA. The typeface used in the whole book is Scala Regular. The paper used for the book is the double-sided Moab Entrada Rag Bright 190. The color used is two CMYK colors,Pantone 3375 U, and also different tints of black.
COLOPHONE
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