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Hope Warshaw, MMSc, RD, CDE, BC-ADMTwitter: @HopeWarshawJohnson & Johnson Diabetes Institute Faculty and Social Media Consultant

2Twitter Webinar Series:

How to Tweet

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Twitter Webinar Series:The Why and How

Part 1 Why and How to Get Started

Part 2 How to Tweet

Part 3 How to Engage and Build Followers

Part 4 How to Participate in a Twitter Chat

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• Characterize your twitter voice

• Describe the anatomy and elements of ideal tweets

• Describe the steps to jump in slowly and steadily

• Determine your content sources for tweets

• Identify tips to tweet responsibly

Webinar Goals

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Characterize Your Twitter Voice

• Think about your Twitter persona to the world

• Create, carve out your niche

• Evolve your voice over time as you, your role, brand and/or medium evolve

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Brief, substantive content, compelling language

Make sure tweets are clear and easy to read,“get it” in a glimpse

Be:

• Newsworthy, informational

• Science-based, reliable

• Advocate causes, positions

• Supportive, sensitive

• Fun, humorous, poignant

Contain:

• Others handles (@)

• One or more hashtags (#)

• Eye catching photo, graphic or brief video

Anatomy of Ideal Tweets

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Engage, draw attention

Bring others into the dialogue

Use retweet symbol

Use

• Others handles (@)

• One or more hashtags (#)

• No graphic

Anatomy of Ideal Quote Tweets

Twitter.com view

TwitterDeck view

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Identify Content to Tweet, Retweet and Quote Tweet

Start slow … keep at it consistently

• Observe tweets, style of healthcare professionals (HCPs) on Twitter in your space and niche you respect, follow

• Don’t feel forced to tweet, just retweet and quote tweet

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Identify Content to Tweet, Retweet and Quote TweetStart to tweet … set a goal to do it consistently

• Rely on your go to science-based resources, reliable resources

• Share consumer-focused articles of value to translate science

• Share practical diabetes management tips, easy-to-fix recipes or meals you’ve made (with photos)

• Offer support, kudos to colleagues and people with/affected by diabetes

• Pose a question to engage others

• Twitter content is endless!

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Tweet Strategically, Scientifically and Sensitively

Use 80/20 guideline

• 80% about others, content other than yours

• 20% about you, your content, materials, program offerings, etc.

Vary your content within your niche, voice

Don’t retweet, quote tweet a link before you review the contents (even if you trust person/entity)

• Apply motto: “Read it before you tweet it”

Be very human

Don’t preach, give instructions, be bossy

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1. Helm, J, Miller-Jones, R: Practice Paper of the Academy of Nutrition and Dietetics: Social Media and the Dietetics Practitioner: Opportunities, Challenges, and Best Practices. J Acad Nutr Diet. 2016;116(11):1825-35.

2. FTC. FTC Staff Reminds Influencers and Brands to Clearly Disclose Relationship (4/17). https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose. (accessed July 13, 2017)

Adhere to Ethics and Policies

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Mayo Clinic’s 12-Word Social Media Policy

Don’t Lie, Don’t Pry,

Don’t Cheat, Can’t Delete

Don’t Steal, Don’t Reveal

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Multiple free tools (apps) to use

Try them out, use what you like, use a few

Follow multiple handles, hashtags on laptop, iPad, desktop

Schedule tweets (and other social media) in advance

Tools to Track, Schedule Tweets

TweetDeckHootsuite

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Twitter:How to Tweet

Webinar covered:

• How to characterize your twitter voice

• Anatomy and elements of ideal tweets, quote tweets

• Steps to jump in to tweeting slowly and steadily

• Content sources for your tweets

• Tips to tweet responsibly

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Your Next Steps

Set your goals (handout Your Goals for Action)

Draft sample tweets (handout Your Tweets –Worksheet)

Lurk and learn

• Observe Twitter chats: #JJDiabetesInst, #DSMA

• Watch Twitter feeds of active colleagues

• Think about content that draws you into it

Seek assistance (colleague, teen)

Listen to other webinars in this 4 part series

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