twitter saves newspapers

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saves newspapers.

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Post on 09-May-2015

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A talk I gave to some of our reporters about using Twitter as a platform for reporting live news events -- and not just to push links. Refers to Ottawa Citizen Twitter coverage of several live news events, including the criminal trial and acquittal of Ottawa Mayor Larry O'Brien.

TRANSCRIPT

Page 1: Twitter saves newspapers

saves newspapers.

Page 2: Twitter saves newspapers

saves newspapers.

…maybe.

Page 3: Twitter saves newspapers

How we use Twitter now…

• Following newsmakers

Page 4: Twitter saves newspapers

How we use Twitter now…

• Following newsmakers (…or other journalists)

Page 5: Twitter saves newspapers

How we use Twitter now…

• Following newsmakers (or other journalists)

• Finding sources

Page 6: Twitter saves newspapers

How we use Twitter now…

• Following newsmakers (or other journalists)

• Finding sources• Pushing links

Page 7: Twitter saves newspapers

Instead, use Twitter to report news…

• As it happens, nearly live• From the scene• Direct to readers

Page 8: Twitter saves newspapers

• Scoops competitors• Room for extra detail

(including photos)• Replaces notebook

Page 9: Twitter saves newspapers

Great for newspapers

• Puts us on even footing with radio and TV

• Bloggers and “citizen” journalists, eat our wake

Page 10: Twitter saves newspapers

Twitter-able news events

• Crime, fire or accident scenes• Court cases, especially

verdicts• Meetings or debates• Concerts• Sports

Page 11: Twitter saves newspapers

Twitter-able news events

• Crime, fire or accident scenes• Court cases, especially

verdicts• Meetings or debates• Concerts• Sports

Page 12: Twitter saves newspapers
Page 13: Twitter saves newspapers
Page 14: Twitter saves newspapers
Page 15: Twitter saves newspapers
Page 16: Twitter saves newspapers
Page 17: Twitter saves newspapers
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Page 19: Twitter saves newspapers

Limitations

• Still a limited number of users• Competitors are reading you.• No good way to monetize (yet)

Page 20: Twitter saves newspapers
Page 21: Twitter saves newspapers

Making Twitter pay

• Web-hosted, next to ads• Better integration of ads• Tiered access• Tweets delivered to any

platformSMS, RSS, email, Facebook

Page 22: Twitter saves newspapers

Technology

• TwitterBerry or UberTwitter

• Laptop + RocketStick

• Laptop + WiFi

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Page 23: Twitter saves newspapers

Twitter style for journalism

• Use #hashtags, #cdnpoli, #swinelineott, #sens, #fail.

• Don’t use abbreviations, texting jargon like l8r, u r :(.

• Capitalize and punctuate.• Use quotations and quote

marks wherever possible.

Page 24: Twitter saves newspapers

Twitter tone

• Lighter than in conventional reporting

• Interactive• Fallible

Page 25: Twitter saves newspapers

Twitter troubles

• Bias• No indemnity (yet)• Everything is public

Page 26: Twitter saves newspapers

Twitter

• Don’t Tweet drunk

Page 27: Twitter saves newspapers

Twitter

• Don’t Tweet drunk

Page 28: Twitter saves newspapers

Twitter

• Don’t Tweet drunk• Follow @shitmydadsays

Page 29: Twitter saves newspapers

Twitter

• Don’t Tweet drunk• Follow @shitmydadsays

Page 30: Twitter saves newspapers

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