twitter promoted tweets
DESCRIPTION
How do twitter promoted tweets work?TRANSCRIPT
PROMOTED TWEETS HOW IT WORKS
Twitter Channels
Founded in 2006
271 million users
Public forum
Users can use keywords and hashtags to search for related content
TV ad targeting
Promoted Tweets
Deliver tweets to targeted audience
Cost per engagement (CPE)
Can be sent to non followers demographically and by other means
One promoted tweet in users timeline
HOW DOES TV AD TARGETING WORK WITH PROMOTED TWEETS?
A NEW WAY TO TRACK PROMOTED TWEETS
Athlete Trax and TwitterUse promoted tweets
Use hashtag method to obtain new followers
Use analytics to access social media performance
Who uses promoted tweets?
Any business or advertiser can use promoted tweets
Setting budget is most important
Any business should consider using promoted tweets
Cost structureSet daily budget
Place bid
Track progress
Twitter promoted tweets=cost per engagement (CPE)
$0.20 $5.00 p/e👉
Creative considerations...Analytics will help filter content
Follow users with common interest, i.e. Sports, clubs, etc.
Maintain social consistency
Saturate target market with relevant information