twitter, past, present and future
DESCRIPTION
This presentation is part of a graduate student presentation on the Past, Present and Future of Twittter. The video contains footage from Nerdcore075, sharisax, intvw, Le Web, vator.tv, that have been mashed-up into a video presentation of Jack Dorsey ‘s career and the idea behind the popular microblog Twitter. This video is for educational purposes only.TRANSCRIPT
Twitter: Past, Present and Future
To the blind all things are sudden.
-Marshall Mcluhan
In The Beginning
Early Twitter Site
Who is Using Twitter
Quote From Co-founder
“Many people use it for professional purposes-keeping connected with industry contacts and following news”
-Evan Williams, Twitter co-founder
Professional Uses
• Bill Gates, Microsoft co-founder
Tweets about his foundation
• Jenni Hogan, KIRO TV Traffic Anchor
Tweets traffic reports and news
• The White House
Tweets on legislative matters and President affairs
General Statistics
Graph courtesy of socialmediatoday.com
"Most teens are not interested in being truly public,” says Microsoft researcher
Danah Boyd.
Only 8 percent of online teens use it.This potentially stems from privacy concerns, that it may be difficult to block who can see your profile.
Why Aren’t Teenagers Using Twitter?
Social Feature Average Age of User
Twitter 31
LinkedIn 40
Facebook 26
Myspace 27
Comparing Social Networks
Graph courtesy of socialmediatoday.com
Place in the Market
According to Hitwise, Twitter in January 2009, stands at number 84 in it’s Computers. In the
internet category, it is one space up the chart from Digg.
Twitter's Features:
Brief/ compact: only 140 characters one tweetTransparent: everyone can see your tweets unless you set the private mode. Accessible: accessiblefrom computers or mobile anytime and anywhere;accessible to anyone you would like to follow.
Twitter Features
Place In MarketTo listen to your customers
"A growing number of companies are keeping track of what's said about their brands on Twitter. Comcast (CMCSA), Dell (DELL), General Motors (GM), H&R Block (HRB), Kodak (EK), and Whole Foods Market (WFMI) are among a handful of companies haunting Twitter to do everything from burnish brands to provide customer service.”
--Rachael King, How Companies Use Twitter to Bolster Their Brand
• Twistori, allows people to follow Twitter updates around Love, Hate, Think, Believe, Feel and Wish.
• Twitterscan, track every tweet containing
specific keywords
• Tweetburner, track how many tweets with the keywords per day and even how many retweets.
Listen To Your Customers
Comcast:
Ford:
Zappos:
Tweets
• At the beginning of February, Jim Lentz, President and Chief Operating Officer of Toyota USA, answered questions on social media website Twitter. He addressed the most pressing questions concerning the recall using Twitter, and helped quells rising confusion over process of repairing the defective accelerator.
Toyota Example
Information sharing/ Interactive encouragement: Hashtag "#" used in class
Place In Education
Information sharing/ Interactive encouragement: Following opinion leaders as a self-education way
Place In Education
An optimistic tool to support foreign language learning
Twitter was viewed as a supplement to practice in authentic environment different aspects of the target language as it was taught in the classroom
-- Wikipedia
It is suitable to train communicative and culture competence anytime anywhere with-out face-to-face interaction.
-- Borau, K; Ullrich, C; Feng, JJ
Language Tool
o Twitrearth, stimulate students' intuition about
geography and interest in different language
Geography
New Method Of Communication
According to Hubspot's statistic, only 18% of allTwitter users have more than 100 followers.
A total 81% of users are currently also followingless than 100 people.
Twitter’s Communication Gap
The gap between men and women
Twitter follower statistics from HBS:
Twitter’s Gender Gap
Competitors
• Grouping people and sending tweets based on it• Threading comments• Rich media content: video, audio
notes, link preview, galleries• Social gaming• Location services• Payments
What Twitter Can’t Do
Competitors
Other…
The Future
The Future of Twitter
Biz model or Acquisition
• Commercial use
• User adaptation/modification
The evolution and future of Twitter will be affected by
three trending categories:
Biz Model vs. Acquisition Biz Model
Like Google, Twitter is building a platform, and sustained through VC funding
• Generates limited revenue via SMS carrier fees
• Share ad revenue with 3rd party platforms
• Acquire businesses (e.g. Summize)
• Charge access to customer data
• Could charge access fee to create tiered accountsTwitter ProTwitter CommercialPremium content and servicesgroups
AcquisitionValuation in excess of $1 Billion
• Google, Microsoft (Bing), Apple, Amazon, and Facebook are potential candidates
• Limited shareholder acquisition via IPO
Commercial UseFortune 500 companies and small businesses, and federal
and local governments are starting to embrace Twitter.
Some trending future examples:
• Hyper-local marketing
• Micropayments
• Charity fundraising
• Election organizing and policy debates/announcements
• Data mining and metrics
• Emergency/Contingency planning and operations
• Brand management
• Social infrastructure (process engineering)
• Geospatial products and services
Wither Twitter?
“I have no idea what will happen next with Twitter, but I’ve learned to follow the hunch but never assume where it will go.”
–Co-founder Even Williams, speaking at TED February 2009
Questions?
Presentation by
Anita Beninger @anitamediaZachary Midles [email protected] Li [email protected] Sollom [email protected] Sydorenko @IVSyd