twitter, past, present and future

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Twitter: Past, Present and Future

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This presentation is part of a graduate student presentation on the Past, Present and Future of Twittter. The video contains footage from Nerdcore075, sharisax, intvw, Le Web, vator.tv, that have been mashed-up into a video presentation of Jack Dorsey ‘s career and the idea behind the popular microblog Twitter. This video is for educational purposes only.

TRANSCRIPT

Page 1: Twitter, Past, Present and Future

Twitter: Past, Present and Future

Page 2: Twitter, Past, Present and Future

To the blind all things are sudden.

-Marshall Mcluhan

Page 3: Twitter, Past, Present and Future

In The Beginning

Page 4: Twitter, Past, Present and Future

Early Twitter Site

Page 5: Twitter, Past, Present and Future

Who is Using Twitter

Page 6: Twitter, Past, Present and Future

Quote From Co-founder

“Many people use it for professional purposes-keeping connected with industry contacts and following news”

-Evan Williams, Twitter co-founder

Page 7: Twitter, Past, Present and Future

Professional Uses

• Bill Gates, Microsoft co-founder

Tweets about his foundation

• Jenni Hogan, KIRO TV Traffic Anchor

Tweets traffic reports and news

• The White House

Tweets on legislative matters and President affairs

Page 8: Twitter, Past, Present and Future

General Statistics

Graph courtesy of socialmediatoday.com

Page 9: Twitter, Past, Present and Future

"Most teens are not interested in being truly public,” says Microsoft researcher

Danah Boyd.

Only 8 percent of online teens use it.This potentially stems from privacy concerns, that it may be difficult to block who can see your profile.

Why Aren’t Teenagers Using Twitter?

Page 10: Twitter, Past, Present and Future

Social Feature Average Age of User

Twitter 31

LinkedIn 40

Facebook 26

Myspace 27

Comparing Social Networks

Graph courtesy of socialmediatoday.com

Page 11: Twitter, Past, Present and Future

Place in the Market

Page 12: Twitter, Past, Present and Future

According to Hitwise, Twitter in January 2009, stands at number 84 in it’s Computers. In the

internet category, it is one space up the chart from Digg.

  Twitter's Features:

Brief/ compact: only 140 characters one tweetTransparent: everyone can see your tweets unless you set the private mode. Accessible: accessiblefrom computers or mobile anytime and anywhere;accessible to anyone you would like to follow.

Twitter Features

Page 13: Twitter, Past, Present and Future

Place In MarketTo listen to your customers

"A growing number of companies are keeping track of what's said about their brands on Twitter. Comcast (CMCSA), Dell (DELL), General Motors (GM), H&R Block (HRB), Kodak (EK), and Whole Foods Market (WFMI) are among a handful of companies haunting Twitter to do everything from burnish brands to provide customer service.”  

     --Rachael King, How Companies Use Twitter to Bolster Their Brand

Page 14: Twitter, Past, Present and Future

• Twistori, allows people to follow Twitter updates around Love, Hate, Think, Believe, Feel and Wish.  

 • Twitterscan, track every tweet containing

specific keywords  

• Tweetburner, track how many tweets with the keywords per day and even how many retweets.  

Listen To Your Customers

Page 15: Twitter, Past, Present and Future

 Comcast:

Ford:

Zappos:

Tweets

Page 16: Twitter, Past, Present and Future

• At the beginning of February, Jim Lentz, President and Chief Operating Officer of Toyota USA, answered questions on social media website Twitter. He addressed the most pressing questions concerning the recall using Twitter, and helped quells rising confusion over process of repairing the defective accelerator.

Toyota Example

Page 17: Twitter, Past, Present and Future

Information sharing/ Interactive encouragement: Hashtag "#" used in class 

Place In Education

Page 18: Twitter, Past, Present and Future

Information sharing/ Interactive encouragement: Following opinion leaders as a self-education way

 

Place In Education

Page 19: Twitter, Past, Present and Future

An optimistic tool to support foreign language learning

Twitter was viewed as a supplement to practice in authentic environment different aspects of the target language as it was taught in the classroom

                                                   -- Wikipedia 

It is suitable to train communicative and culture competence anytime anywhere with-out face-to-face interaction.

                   -- Borau, K; Ullrich, C; Feng, JJ

Language Tool

Page 20: Twitter, Past, Present and Future

 o Twitrearth, stimulate students' intuition about

geography and interest in different language

Geography

Page 21: Twitter, Past, Present and Future

New Method Of Communication

Page 22: Twitter, Past, Present and Future

  

According to Hubspot's statistic, only 18% of allTwitter users have more than 100 followers. 

 A total 81% of users are currently also followingless than 100 people.

 

Twitter’s Communication Gap

Page 23: Twitter, Past, Present and Future

  The gap between men and women

 Twitter follower statistics from HBS:

Twitter’s Gender Gap

Page 24: Twitter, Past, Present and Future

Competitors

Page 25: Twitter, Past, Present and Future

• Grouping people and sending tweets based on it• Threading comments• Rich media content: video, audio

notes, link preview, galleries• Social gaming• Location services• Payments

What Twitter Can’t Do

Page 26: Twitter, Past, Present and Future

Competitors

Other…

Page 27: Twitter, Past, Present and Future

The Future

Page 28: Twitter, Past, Present and Future

The Future of Twitter

Biz model or Acquisition

• Commercial use

• User adaptation/modification

The evolution and future of Twitter will be affected by

three trending categories:

Page 29: Twitter, Past, Present and Future

Biz Model vs. Acquisition Biz Model

Like Google, Twitter is building a platform, and sustained through VC funding

• Generates limited revenue via SMS carrier fees

• Share ad revenue with 3rd party platforms

• Acquire businesses (e.g. Summize)

• Charge access to customer data

• Could charge access fee to create tiered accountsTwitter ProTwitter CommercialPremium content and servicesgroups

AcquisitionValuation in excess of $1 Billion

• Google, Microsoft (Bing), Apple, Amazon, and Facebook are potential candidates

• Limited shareholder acquisition via IPO

Page 30: Twitter, Past, Present and Future

Commercial UseFortune 500 companies and small businesses, and federal

and local governments are starting to embrace Twitter.

Some trending future examples:

• Hyper-local marketing

• Micropayments

• Charity fundraising

• Election organizing and policy debates/announcements

• Data mining and metrics

• Emergency/Contingency planning and operations

• Brand management

• Social infrastructure (process engineering)

• Geospatial products and services

Page 31: Twitter, Past, Present and Future

Wither Twitter?

“I have no idea what will happen next with Twitter, but I’ve learned to follow the hunch but never assume where it will go.”

–Co-founder Even Williams, speaking at TED February 2009

Page 32: Twitter, Past, Present and Future

Questions?

Presentation by

Anita Beninger @anitamediaZachary Midles [email protected] Li [email protected] Sollom [email protected] Sydorenko @IVSyd