Who am I?

Lucy Matthews

Known for my 3 Es (energy, enthusiasm and expertise) I have a unique approach to PR, helping you tell the world how marvellous you are without boasting! I have a proven track record, having worked for nearly 30 years for clients ranging from computers to tabasco sauce, accountants to therapists, property to mosquito spray!

Marvellous PR

WHAT EXACTLY IS PR?

•All about communication

•Right message to right target audience

•Third party endorsement

•Thro various journalists to your customers

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HOW TO GET TO JOURNALISTS

• Not just about ‘fannying around with press releases’!

• New age of media relations

• How do journalists get their info

• Traditional route

• Now – twitter!

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How do Journalists use Twitter?

• looking for people to be source of info for them

• looking for #trends

• looking for something new/no-one else may have seen

• want ‘live commentary’ at events

• want to find out how widespread a view is within an industry

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More ways Journalists use Twitter

• looking for case studies to support stories

• looking for ‘real’ comments not PR generated

• ‘citizen journalism’

• looking to see if any real basis to stories

• looking for people they can use to quote

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How has this changed the media?

• Your comments/opinions/ideas can reach a journalist within minutes

• They can find things out immediately and globally

• They don’t have to rely on familiar info channels

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Twitter Strategies to get yourself seen

• Think strategically

• Follow relevant journalists

• Be interesting

• Use Google Alerts and good content

• Be social and fun

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Which journalists to follow

• KNOW your target media and therefore who your influential journos are

• Find and follow them

• Follow who THEY follow

• Get to know them and what interests them

• Interact about their interests in AND out of work

• Check out competitors’ follows

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Using #s

• Check out #journo requests

• Be strategic and if possible, ironic with #s

• Remember to add the relevant #s to your tweets for trending or major subjects in your industry

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What to tweet?

• Links to interesting relevant articles in your industry

• Write blogs and tweet them – industry expert

• Research interesting content about your industry

• Think laterally and comment ironically/humourously but not rudely!

• Have fun and be personal – strategically!

• Don’t be stuffy – better to be self deprecating

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Your twitter handle

• Get a user-friendly or authoritative handle

• What and who you are

• Name good for Stephen Fry! Not you!

• Get your personal or corporate brand in handle

• Eg: PRTaker, PropertyJourn, BuyingAgent

• Always have a face as an avatar

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Be Yourself

• Tweet yourself, even if in corporate role and be yourself

• Someone else tweeting devalues your brand and reputation

• Give some personal info to followers – but not too much!

• Observe twitter etiquette – RTs, ffs, following, DMs, using #s

• Don’ts: angry, drunk, offended, ‘arsey’

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