Twitter for Marketing and PR

Download Twitter for Marketing and PR

Post on 15-Jul-2015

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<ul><li><p>TTwitter for Marketing and PR</p><p>www.HubSpot.com</p><p>With Mike Volpe, Ellie Mirman and Rick BurnesWith Mike Volpe, Ellie Mirman and Rick Burnes</p></li><li><p>Welcome!</p><p>Mike VolpeVP I b d M k tiVP Inbound MarketingLinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe</p><p>Ellie MirmanInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/elliemirmanTwitter: @ellieeille</p><p>Rick BurnesInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/rickburnesTwitter: @rickburnes</p></li><li><p>How to Participate on Twitter</p><p>StepOne1.LogintoyourTwitter</p><p>account2.Commentandaskquestionsincludingthecharacters@hubspot</p></li><li><p>How to Participate on Twitter</p><p>StepTwo1.Gotosearch.twitter.com2.Searchfor@hubspot</p></li><li><p>Agenda</p><p> Inbound Marketing &amp; the New RulesT itter 101 Twitter 101</p><p> Build Your Network Engage Your Community Track &amp; AnalyzeTrack &amp; Analyze Tools &amp; Resources</p></li><li><p>Outbound Marketing</p><p>800-555-1234AnnoyingSalesperson</p></li><li><p>Inbound Marketing</p><p>Blog SEO SocialMediag</p></li><li><p>Rethinking MarketingOutbound Marketing Telemarketing</p><p>Inbound Marketing SEO / SEM</p><p> Trade shows Direct mail Email blasts</p><p> Blogging Social Media RSS Email blasts</p><p> Print ads TV/radio ads</p><p> RSS Free tools/trials Public Relations</p><p>Interruption Permission</p></li><li><p>HubSpot Inbound Marketing System</p><p>SEOContent</p><p>Blog</p><p> SoftwareSEO Management Blog</p><p>SocialLanding</p><p> Support + ExpertiseMedia</p><p>LeadIntelligence</p><p>Pages</p><p> $250 or $500 / monthIntelligence</p><p>CRM</p><p> No IT Required</p><p>CRM(Salesforce.com</p><p>orother)</p></li><li><p>Foundations of Inbound Marketing</p><p>Social BloggingNetworks</p><p>SEO</p></li><li><p>Agenda</p><p> Inbound Marketing &amp; the New RulesT itter 101 Twitter 101</p><p> Build Your Network Engage Your Community Track &amp; AnalyzeTrack &amp; Analyze Tools &amp; Resources</p></li><li><p>What IS Twitter?</p><p>Lik E tLike Except</p><p>Only 140characters</p><p>Itsviewable inlots ofplaces</p><p>Agiantchatroom Youchoose thepeopleyoufollow</p><p>I M i I bli d hi d hInstant Messaging Itspublicandarchivedontheweb</p></li><li><p>Twitter? No Time for That Nonsense!</p></li><li><p>Why Do I Need to Know This?</p></li><li><p>Twitter for PRNeed to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet</p><p>I spoke about our use of social media for biz on 2 panels -</p><p>408 555-1234?</p><p>http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9</p><p>I will call you right now</p><p>ElapsedTime:50 Minutes50Minutes</p></li><li><p>How to Succeed With Twitter</p><p>BuildYourNetwork</p><p>Track&amp;Analyzey</p><p>EngageEngageWithYourCommunityCommunity</p></li><li><p>Agenda</p><p> Inbound Marketing &amp; the New RulesT itter 101 Twitter 101</p><p> Build Your Network Engage Your Community Track &amp; AnalyzeTrack &amp; Analyze Tools &amp; Resources</p></li><li><p>Dive In</p></li><li><p>Company Brand? Or Personal Brand?</p></li><li><p>Please, Personalize Your Profile</p></li><li><p>Let Your Brand Shine</p></li><li><p>Follow People</p></li><li><p>Follow Top Twitter Users</p><p>twitter.grader.com/topusers</p></li><li><p>See Who Thought-Leaders Follow</p><p>twitter.com/dmscott</p></li><li><p>Whos Talking About Your Keywords?</p><p>search.twitter.com/search?q=lead+generation</p></li><li><p>Engage With People</p><p>2,700followers</p><p>1,200followers,</p></li><li><p>Create a Company Page</p><p>twitter.zappos.com/employees</p></li><li><p>Follow People Who Follow You</p></li><li><p>Agenda</p><p> Inbound Marketing &amp; the New RulesT itter 101 Twitter 101</p><p> Build Your Network Engage Your Community Track &amp; AnalyzeTrack &amp; Analyze Tools &amp; Resources</p></li><li><p>Its a Discussion, Not a Broadcast</p></li><li><p>Follow Your Brand in Conversations</p></li><li><p>Communicate With Customers</p></li><li><p>Use Favorites to Save Highlights</p><p>twitter.com/HubSpot/favourites</p></li><li><p>Save Testimonials</p><p>http://twitter.com/Scobleizer/statuses/774666561</p></li><li><p>Publish Helpful Content</p></li><li><p>Using Twitter for Events</p></li><li><p>Meet People - Tweetup</p></li><li><p>What Not to Do: TMI</p></li><li><p>Questions?Questions?</p><p>Post to Twitter, including @hubspot</p><p>Follow the conversation:http://search.twitter.com/search?q=@hubspot</p></li><li><p>Agenda</p><p> Inbound Marketing &amp; the New RulesT itter 101 Twitter 101</p><p> Build Your Network Engage Your Community Track &amp; AnalyzeTrack &amp; Analyze Tools &amp; Resources</p></li><li><p>Follower Count</p><p> A measure of your raw distribution power</p></li><li><p>Twitter Grader</p><p> Inputs include followers AND follower influence</p></li><li><p>@replies</p><p> A measure of community engagement &amp; branding On your profile or via search.twitter.com </p></li><li><p>Impact on Our Sales Funnel</p><p>30</p><p>35</p><p>500</p><p>600</p><p>20</p><p>25400</p><p>500</p><p>s</p><p>r</p><p>s</p><p>10</p><p>15</p><p>200</p><p>300</p><p>L</p><p>e</p><p>a</p><p>d</p><p>s</p><p>V</p><p>i</p><p>s</p><p>i</p><p>t</p><p>o</p><p>r</p><p>HubSpot.comReferralsFromTwitter</p><p>Leads From Twitter</p><p>5</p><p>10</p><p>100</p><p>LeadsFromTwitter</p><p>00</p><p>New source of visitors &amp; leads</p></li><li><p>Agenda</p><p> Inbound Marketing &amp; the New RulesT itter 101 Twitter 101</p><p> Build Your Network Engage Your Community Track &amp; AnalyzeTrack &amp; Analyze Tools &amp; Resources</p></li><li><p>HubSpot Tracks Relevant Tweets</p><p> HubSpot Owner &amp; Marketer tracks industry and company keywords for you.</p></li><li><p>Tiny URL</p><p> Make long URLs fit Twitters 140 characters Other options: bit.ly, poprl.com, etc</p></li><li><p>Lots of Twitter Clients</p><p> Many ways to connect to Twitter via third-party applicationsapplications</p><p> Lots of mobile options</p><p>Flickr: Jeffery Simpson</p></li><li><p>Twitter Feed</p><p>Your Blog, Flickr or Any Feed</p><p> Allows you to automatically update your Twitter Allows you to automatically update your Twitter stream with content youve published elsewhere</p></li><li><p>Hashtags.org</p><p> Follow topics and events (#IMS08) Inbound Marketing Summit Inbound Marketing Summit IMS 2008</p><p>IMS08 IMS08 IMS2008</p><p> Find people talking about similar topics</p></li><li><p>HubSpotters to Follow</p><p>HubSpottersh b t hubspot</p><p> Graderwww hubspot com/twitter/</p><p>And more </p><p> Onstartups Bhalligan</p><p>www.hubspot.com/twitter/</p><p> PC4media Prashantkaw Adbinoor dunster</p></li><li><p>Some of Our Favorite Tweeple</p><p> ChrisBrogan Dmscott g</p><p> Scobleizer</p><p>Dmscott</p><p>Guykawasaki Scobleizer Guykawasaki</p><p> Xenijardin TheOnion</p><p> WholeFoods Tdefren</p></li><li><p>Thank You!</p><p>Learn more about HubSpot:http://www.hubspot.com/products/owner/</p><p>http://www.hubspot.com/products/marketer/</p><p>Mike VolpeVP Inbound MarketingT itt @ l</p><p>Ellie MirmanInbound Marketing ManagerTwitter: @ellieeille</p><p>Rick BurnesInbound Marketing ManagerTwitter: @rickburnesTwitter: @mvolpe Twitter: @ellieeille Twitter: @rickburnes</p></li></ul>