TTwitter for Marketing and PR

www.HubSpot.com

With Mike Volpe, Ellie Mirman and Rick BurnesWith Mike Volpe, Ellie Mirman and Rick Burnes

Welcome!

Mike VolpeVP I b d M k tiVP Inbound MarketingLinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe

Ellie MirmanInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/elliemirmanTwitter: @ellieeille

Rick BurnesInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/rickburnesTwitter: @rickburnes

How to Participate on Twitter

Step One1. Login to your Twitter 

account2. Comment and ask questions including the characters “@hubspot”

How to Participate on Twitter

Step Two1. Go to search.twitter.com2. Search for “@hubspot”

Agenda

• Inbound Marketing & the New RulesT itter 101• Twitter 101

• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources

Outbound Marketing

800-555-1234AnnoyingSalesperson

Inbound Marketing

Blog SEO Social Mediag

Rethinking MarketingOutbound Marketing• Telemarketing

Inbound Marketing• SEO / SEM

• Trade shows• Direct mail• Email blasts

• Blogging• Social Media• RSS• Email blasts

• Print ads• TV/radio ads

• RSS• Free tools/trials• Public Relations

Interruption Permission

HubSpot Inbound Marketing System

SEOContent

Blog

• SoftwareSEO Management Blog

SocialLanding

• Support + ExpertiseMedia

LeadIntelligence

Pages

• $250 or $500 / monthIntelligence

CRM

• No IT Required

CRM(Salesforce.com 

or other)

Foundations of Inbound Marketing

Social BloggingNetworks

SEO

Agenda

• Inbound Marketing & the New RulesT itter 101• Twitter 101

• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources

What IS Twitter?

Lik E tLike … … Except

Only 140 characters

It’s viewable in lots of places

A giant chatroom You choose the people you follow

I M i I ’ bli d hi d hInstant Messaging It’s public and archived on the web

Twitter? No Time for That Nonsense!

Why Do I Need to Know This?

Twitter for PRNeed to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet

I spoke about our use of social media for biz on 2 panels -

408 555-1234?

http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9

I will call you right now

Elapsed Time:50 Minutes50 Minutes

How to Succeed With Twitter

Build Your Network

Track & Analyzey

EngageEngage With Your CommunityCommunity

Agenda

• Inbound Marketing & the New RulesT itter 101• Twitter 101

• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources

Dive In

Company Brand? Or Personal Brand?

Please, Personalize Your Profile

Let Your Brand Shine

Follow People

Follow Top Twitter Users

twitter.grader.com/topusers

See Who Thought-Leaders Follow

twitter.com/dmscott

Who’s Talking About Your Keywords?

search.twitter.com/search?q=lead+generation

Engage With People

2,700 followers

1,200 followers,

Create a Company Page

twitter.zappos.com/employees

Follow People Who Follow You

Agenda

• Inbound Marketing & the New RulesT itter 101• Twitter 101

• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources

It’s a Discussion, Not a Broadcast

Follow Your Brand in Conversations

Communicate With Customers

Use Favorites to Save Highlights

twitter.com/HubSpot/favourites

Save Testimonials

http://twitter.com/Scobleizer/statuses/774666561

Publish Helpful Content

Using Twitter for Events

Meet People - “Tweetup”

What Not to Do: TMI

Questions?Questions?

Post to Twitter, including “@hubspot”

Follow the conversation:http://search.twitter.com/search?q=@hubspot

Agenda

• Inbound Marketing & the New RulesT itter 101• Twitter 101

• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources

Follower Count

• A measure of your raw distribution power

Twitter Grader

• Inputs include followers AND follower influence

@replies

• A measure of community engagement & branding• On your profile or via search.twitter.com

Impact on Our Sales Funnel

30

35

500

600

20

25400

500

srs

10

15

200

300

Lead

s

Visitor HubSpot.com 

Referrals From Twitter

Leads From Twitter

5

10

100

Leads From Twitter

00

New source of visitors & leads

Agenda

• Inbound Marketing & the New RulesT itter 101• Twitter 101

• Build Your Network• Engage Your Community• Track & AnalyzeTrack & Analyze• Tools & Resources

HubSpot Tracks Relevant Tweets

• HubSpot Owner & Marketer tracks industry and company keywords for you.

Tiny URL

• Make long URLs fit Twitter’s 140 characters• Other options: bit.ly, poprl.com, etc

Lots of Twitter Clients

• Many ways to connect to Twitter via third-party applicationsapplications

• Lots of mobile options

Flickr: Jeffery Simpson

Twitter Feed

Your Blog, Flickr or Any Feed

• Allows you to automatically update your Twitter• Allows you to automatically update your Twitter stream with content you’ve published elsewhere

Hashtags.org

• Follow topics and events (#IMS08)• Inbound Marketing Summit• Inbound Marketing Summit• IMS 2008

IMS08• IMS08• IMS2008

• Find people talking about similar topics

HubSpotters to Follow

HubSpottersh b t• hubspot

• Graderwww hubspot com/twitter/

And more …

• Onstartups• Bhalligan

www.hubspot.com/twitter/

• PC4media• Prashantkaw• Adbinoor• dunster

Some of Our Favorite Tweeple

• ChrisBrogan• Dmscott g

• Scobleizer

Dmscott

Guykawasaki • Scobleizer• Guykawasaki

• Xenijardin• TheOnion

• WholeFoods• Tdefren

Thank You!

Learn more about HubSpot:http://www.hubspot.com/products/owner/

http://www.hubspot.com/products/marketer/

Mike VolpeVP Inbound MarketingT itt @ l

Ellie MirmanInbound Marketing ManagerTwitter: @ellieeille

Rick BurnesInbound Marketing ManagerTwitter: @rickburnesTwitter: @mvolpe Twitter: @ellieeille Twitter: @rickburnes