Twitter for Marketing and PR

Download Twitter for Marketing and PR

Post on 15-Jul-2015

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  • TTwitter for Marketing and PR

    www.HubSpot.com

    With Mike Volpe, Ellie Mirman and Rick BurnesWith Mike Volpe, Ellie Mirman and Rick Burnes

  • Welcome!

    Mike VolpeVP I b d M k tiVP Inbound MarketingLinkedIn: http://www.linkedin.com/in/mikevolpe Twitter: @mvolpe

    Ellie MirmanInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/elliemirmanTwitter: @ellieeille

    Rick BurnesInbound Marketing ManagerLinkedIn: http://www.linkedin.com/in/rickburnesTwitter: @rickburnes

  • How to Participate on Twitter

    StepOne1.LogintoyourTwitter

    account2.Commentandaskquestionsincludingthecharacters@hubspot

  • How to Participate on Twitter

    StepTwo1.Gotosearch.twitter.com2.Searchfor@hubspot

  • Agenda

    Inbound Marketing & the New RulesT itter 101 Twitter 101

    Build Your Network Engage Your Community Track & AnalyzeTrack & Analyze Tools & Resources

  • Outbound Marketing

    800-555-1234AnnoyingSalesperson

  • Inbound Marketing

    Blog SEO SocialMediag

  • Rethinking MarketingOutbound Marketing Telemarketing

    Inbound Marketing SEO / SEM

    Trade shows Direct mail Email blasts

    Blogging Social Media RSS Email blasts

    Print ads TV/radio ads

    RSS Free tools/trials Public Relations

    Interruption Permission

  • HubSpot Inbound Marketing System

    SEOContent

    Blog

    SoftwareSEO Management Blog

    SocialLanding

    Support + ExpertiseMedia

    LeadIntelligence

    Pages

    $250 or $500 / monthIntelligence

    CRM

    No IT Required

    CRM(Salesforce.com

    orother)

  • Foundations of Inbound Marketing

    Social BloggingNetworks

    SEO

  • Agenda

    Inbound Marketing & the New RulesT itter 101 Twitter 101

    Build Your Network Engage Your Community Track & AnalyzeTrack & Analyze Tools & Resources

  • What IS Twitter?

    Lik E tLike Except

    Only 140characters

    Itsviewable inlots ofplaces

    Agiantchatroom Youchoose thepeopleyoufollow

    I M i I bli d hi d hInstant Messaging Itspublicandarchivedontheweb

  • Twitter? No Time for That Nonsense!

  • Why Do I Need to Know This?

  • Twitter for PRNeed to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet

    I spoke about our use of social media for biz on 2 panels -

    408 555-1234?

    http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9

    I will call you right now

    ElapsedTime:50 Minutes50Minutes

  • How to Succeed With Twitter

    BuildYourNetwork

    Track&Analyzey

    EngageEngageWithYourCommunityCommunity

  • Agenda

    Inbound Marketing & the New RulesT itter 101 Twitter 101

    Build Your Network Engage Your Community Track & AnalyzeTrack & Analyze Tools & Resources

  • Dive In

  • Company Brand? Or Personal Brand?

  • Please, Personalize Your Profile

  • Let Your Brand Shine

  • Follow People

  • Follow Top Twitter Users

    twitter.grader.com/topusers

  • See Who Thought-Leaders Follow

    twitter.com/dmscott

  • Whos Talking About Your Keywords?

    search.twitter.com/search?q=lead+generation

  • Engage With People

    2,700followers

    1,200followers,

  • Create a Company Page

    twitter.zappos.com/employees

  • Follow People Who Follow You

  • Agenda

    Inbound Marketing & the New RulesT itter 101 Twitter 101

    Build Your Network Engage Your Community Track & AnalyzeTrack & Analyze Tools & Resources

  • Its a Discussion, Not a Broadcast

  • Follow Your Brand in Conversations

  • Communicate With Customers

  • Use Favorites to Save Highlights

    twitter.com/HubSpot/favourites

  • Save Testimonials

    http://twitter.com/Scobleizer/statuses/774666561

  • Publish Helpful Content

  • Using Twitter for Events

  • Meet People - Tweetup

  • What Not to Do: TMI

  • Questions?Questions?

    Post to Twitter, including @hubspot

    Follow the conversation:http://search.twitter.com/search?q=@hubspot

  • Agenda

    Inbound Marketing & the New RulesT itter 101 Twitter 101

    Build Your Network Engage Your Community Track & AnalyzeTrack & Analyze Tools & Resources

  • Follower Count

    A measure of your raw distribution power

  • Twitter Grader

    Inputs include followers AND follower influence

  • @replies

    A measure of community engagement & branding On your profile or via search.twitter.com

  • Impact on Our Sales Funnel

    30

    35

    500

    600

    20

    25400

    500

    s

    r

    s

    10

    15

    200

    300

    L

    e

    a

    d

    s

    V

    i

    s

    i

    t

    o

    r

    HubSpot.comReferralsFromTwitter

    Leads From Twitter

    5

    10

    100

    LeadsFromTwitter

    00

    New source of visitors & leads

  • Agenda

    Inbound Marketing & the New RulesT itter 101 Twitter 101

    Build Your Network Engage Your Community Track & AnalyzeTrack & Analyze Tools & Resources

  • HubSpot Tracks Relevant Tweets

    HubSpot Owner & Marketer tracks industry and company keywords for you.

  • Tiny URL

    Make long URLs fit Twitters 140 characters Other options: bit.ly, poprl.com, etc

  • Lots of Twitter Clients

    Many ways to connect to Twitter via third-party applicationsapplications

    Lots of mobile options

    Flickr: Jeffery Simpson

  • Twitter Feed

    Your Blog, Flickr or Any Feed

    Allows you to automatically update your Twitter Allows you to automatically update your Twitter stream with content youve published elsewhere

  • Hashtags.org

    Follow topics and events (#IMS08) Inbound Marketing Summit Inbound Marketing Summit IMS 2008

    IMS08 IMS08 IMS2008

    Find people talking about similar topics

  • HubSpotters to Follow

    HubSpottersh b t hubspot

    Graderwww hubspot com/twitter/

    And more

    Onstartups Bhalligan

    www.hubspot.com/twitter/

    PC4media Prashantkaw Adbinoor dunster

  • Some of Our Favorite Tweeple

    ChrisBrogan Dmscott g

    Scobleizer

    Dmscott

    Guykawasaki Scobleizer Guykawasaki

    Xenijardin TheOnion

    WholeFoods Tdefren

  • Thank You!

    Learn more about HubSpot:http://www.hubspot.com/products/owner/

    http://www.hubspot.com/products/marketer/

    Mike VolpeVP Inbound MarketingT itt @ l

    Ellie MirmanInbound Marketing ManagerTwitter: @ellieeille

    Rick BurnesInbound Marketing ManagerTwitter: @rickburnesTwitter: @mvolpe Twitter: @ellieeille Twitter: @rickburnes