Social Media SeriesFor Jewish EducatorsIn conjunction with NATE and JEA

Presented by Lisa Colton, Founder & President Darim OnlineLisa@darimonline.org434.977.1170http://slidesha.re/natejea3

TWITTER GOALS

• Fill your toolbox with new professional learning ideas and resources.

• Explore uses for marketing, communications, community building, parent support/inspiration, and information.

• Reflect on your role as a Jewish Educator and how Twitter can help you

• Understand what makes you successful on Twitter.• Walk away with new ideas to try.

BRIEF RECAP OF THE BASICS

@ Mentions

When people are talking TO you or ABOUT you.

Based on your settings and tools, you’ll get a notification when someone mentions you.

SEARCHESSaved searches (including hashtags) you want to revisit frequently.

E.g.- Common terms- Common misspelling of your name (darim instead of @darimonline)- Conferences (#nateseattle, #jea59)- Conversations (#jed21)

LISTSCreate lists (grouping of people) and follow lists that others have made.See who has listed you!

Visit someone’s profile to see the lists they have created and to follow it.

@lookstein/jewish-education@synagogues/synagogues@synagogues/rabbis

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

DM = Direct Msg

# denotes hashtag

Key Building Blocks for Success

• Be social, not a bullhorn.• Be helpful, and people will help you.• Find your voice, and have personality.• What do you want to be known for? Built it.• Be a good listener, participate regularly.• Be part of the network, and use it.• Thank people!

X

Be Social.

VS.

Personal vs. Brand

Personal vs. Brand

Clear who it is. You’d do the same when you answer the phone, right?

I statements feels personal. Human connection.

Asking for help is personal and will get more responses.

Add Value

CROWDSOURCING

To answer your own questions, or to be a platform for sharing. What do you do with the info?

What sort of network do you need to make this successful?

Cross Platforms: Wrong Idea

Cross Platforms: Right IdeaKnow where you’re going, and that it’s a blog

Know where you’re going, what’s there, and that it’s useful

Empower others to share their engagement with you and to promote you!

Find Your Voice

Your goals &

objectives

Their goals &

objectivesThis is where you gain mission centric attention in

an attention economy

Put It Together!Take a moment to craft a tweet

(approx 140 characters, but we won’t count)

• Adds value through content or being a platform for valuable conversation;

• Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;

• Has a unique voice, personality, and will grab attention;

• Reflects your personal and/or professional brand.

Professional Learning• Follow conversations. Some good hashtags: #jed21

#jdstech #jjff #iste11.

• Follow people you respect, gurus in your field. Go beyond Jewish education to general education too. A few good folks: @tombarrett, @ellen987, @coolcatteacher, @PBSparents

• Listen closely to people. Explore the people and hashtags they are engaging with, as well as the content they are posting.

• Share your insights, favorite articles!

Twitter for iPhone & Blackberry

Twitter “Dashboards” (Hootsuite and Tweetdeck)

Twitter Widgets to Embed on a Website

http://www.twitter.com/widgets

Your constituents don’t have to be Twitter users to

benefit!

Want More? A Few Good Ones

• How Twitter in the Classroom is Boosting Student Engagement (Mashable.com):

http://mashable.com/2010/03/01/twitter-classroom/

• Taking on personas to teach history (many secular examples, and this one: @TweetTheExodus. Write up in the WSJ) http://on.wsj.com/tweettheexodus

• Follow parents on Twitter – it’s all public, so not as “invasive” as friending on Facebook. See what you learn. How does it impact your relationship? Your engagement with their child?

• A bunch of classroom ideas from Tom Barrett and his friends: http://bit.ly/twitterclassroom

NEXT SESSION

Beyond “What We Did Today”: Blogging to Support Jewish Journeys

Tuesday, July 26 – 1pm eastern / 10am pacific

Homework:

Comment on a blog. See what it feels like. Subscribe to follow up comments to see what others say after you. Who’s got favorite education or Jewish community blogs? Note them in the chat!

If you are blogging, take a few minutes to look back at your stats. Which were the most popular posts? What did people visit most? Comment on most? Share the most? Why?

Need an intro to blogging tutorial? Just email us at learningnetwork@darimonline.org