twitter for b2b marketers

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9 March 2009 Twitter for B2B Marketing Fad or Function?

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A simple overview of why B2B marketers need to be using Twitter and how they can get the most out of it.

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Page 1: Twitter for B2B Marketers

9 March 2009

Twitter for B2B MarketingFad or Function?

Page 2: Twitter for B2B Marketers

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The Twitter bandwagon

Page 3: Twitter for B2B Marketers

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What’s it for?

And how can you put it to work?

Page 4: Twitter for B2B Marketers

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7 ways to use twitter today

Page 5: Twitter for B2B Marketers

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Use twitter to listen.

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Hear the conversations of your most relevant communities

Page 6: Twitter for B2B Marketers

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Use twitter to ‘pimp’ your content.

2

• Let your followers know• Ask for Re-tweets• Invite feedback

Page 7: Twitter for B2B Marketers

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Use twitter to ask questions

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Quick insights from knowledgeable people.

Page 8: Twitter for B2B Marketers

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Use twitter to extend your network.

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New prospects, job candidates, partners, referrers…

Page 9: Twitter for B2B Marketers

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Use twitter to fertilize your existing network.

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Keep in touchRe-tweet their tweetsReply and comment

Page 10: Twitter for B2B Marketers

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Use twitter to spread ‘Link Love’.

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Every little backlink helps…

Page 11: Twitter for B2B Marketers

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Use twitter to help your clients do all of the above.

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Listen, pimp content, ask questions, and network on their behalf.

Page 12: Twitter for B2B Marketers

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Do you follow?

listenpimp

link

network

help

socialize

extend

ask

promote

Page 13: Twitter for B2B Marketers

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About us

Velocity is a B2B marketing agency with a fresh spin on digital marketing, including social media, online pr, demand generation, lead nurturing and any new things that come along that can help tech companies break through, get heard, generate leads and win business.

Page 14: Twitter for B2B Marketers

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www.velocitypartners.co.uk