Demographics

activity is exploding

.com

165M registered users

370,000 new signups/day

200M uniques/month

115M pageviews/day

90M Tweets/day (+ 65% in 3 months)

30% created from mobile

14M new followings/day

Tweets/Day/GenderSource: Twitter

GenderSource: Quantcast 05 2010

AgeSource: Quantcast, 05 2010

Top User Acc. GeographiesSource: Twitter

Why Twitter users follow brands

Consider these top motivations when crafting tweets that optimize for engagement, spur more retweets and grow your

followership.

To get updates on future products

To stay informed about the activities of a company

To receive discounts and promotions

To get updates on upcoming sales

To get a "freebie" (e.g., free samples, coupon)

For fun or entertainment

To get access to exclusive content

To learn more about the company

To show my support for the company to others

To interact (e.g., share ideas, provide feedback)

For education about company topics

Someone recommended it to me

So the company could send me a direct message

38%

10%

32%

31%

30%

28%

26%

25%

25%

23%

20%

14%

14%

Source: Exact Target / Cotweet, June 2010

The power of a Follow

A Twitter follow is the most explicit expression of loyalty and interest online. A follow doesn’t just confirm an existing

affinity, it increases purchase intent and the willingness to recommend.

67%

51%

79%

60%

Are you more likely to buy since becoming a follower/fan?

Are you more likely to recommend since becoming a follower/fan?

Source: iModerate, March 2010 survey of 1,504 nationally representative US adults by Chadwick Martin Bailey