TWITTER AND TWEETCHATBy: Connor Erwin

TWITTER

The Statistics below show how businesses can reach out to new potential customers and current customers anywhere and at anytime Twitter has 255 million active users that collectively send over 500

million tweets each day according to mediabistro.com Only 7 percent of marketers don’t use social media which leaves the

other 93 percent engaged in social media which includes twitter according to fastcompany.com

Business.twitter.com states that 78% of users are accessing twitter from their mobile device which gives businesses a great way to reach potential customers no matter where the customer may be

TWEETCHAT

Tweetchat is a Twitter feature that allows twitter members to hold or engage in a chat session on a certain topic.

Tweetchat offers a search box that twitter members can insert a hashtag that is then followed by the subject

To participate the follower must use the #(subject) in their tweets during the time of the chat to interact

“Tweet chats are great not only to learn more about subjects in which you are interested, but also to find new connections who share similar interests,” says Jen Lilienstein who leads digital

marketing efforts for Touring & Tasting, a wine and travel marketing company 

STEP 1 OF 3 TO CHATTING

First enter the subject following a hashtag to find the subject that you wish to chat about

STEP 2 OF 3 TO CHATTING

Next the user has to pick which twitter account they would like to use to hold the chat with

STEP 3 OF 3 TO CHATTING

Find your stream and start chatting about your chosen topic

HOW BUSINESSES CAN USE TWEETCHAT

Businesses can engage in tweetchats about their industry or their products to ensure that their customers are receiving accurate information about their products

Tweetchat is a great way to answer questions about products or deal with customer service such as problems with products

Business Twitter accounts can advertise in advance to allow customers to know the time of the tweetchat so that customers are aware of the chat and can ask questions or discuss problems

Tweetchat is a way that companies can give interaction with customers in a convenient and popular method via twitter

RESOURCES

Ultimate guide to hosting a tweetchat http://www.forbes.com/sites/stevecooper/2013/09/30/the-ultimate-guide-to-

hosting-a-tweet-chat/

Social Media Stats 2014 http://www.mediabistro.com/alltwitter/social-media-statistics-2014_b57746

10 surprising social media statistics that will make you rethink your strategy http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-

statistics-that-will-make-you-rethink-your-social-stra

Business Twitter https://business.twitter.com/

Tweetchat https://twitter.com/TweetChat