twitter and status updating: demographics, mobile access and news consumption

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Twitter and Status Updating: Demographics, Mobile Access and News Consumption Amanda Lenhart Pew Internet Project AoIR 10.0 Milwaukee, WI October 8, 2009

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By Senior Research Specialist Amanda Lenhart, given at AoIR 10.0 in Milwaukee, WI on October 8, 2009.

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Page 1: Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Amanda LenhartPew Internet ProjectAoIR 10.0Milwaukee, WIOctober 8, 2009

Page 2: Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Twitter and status updating, Fall 2009 October 2009

Methodology

• RDD tracking surveys of adults 18 and older

• August 2009

• November 19-December 20, 2008

• November 20-December 4, 2008

• April 8 – May 11, 2008

• For results based on internet users margin of error is +/- 3 percentage points @ 95% confidence level.

• Question wording changed from May to November.

– May 08 wording: “Do you ever use Twitter or other microblogging service to share updates about yourself or see updates about others?”

– Nov-Dec 08 wording: “Do you ever use Twitter or another service to share updates about yourself or to see the updates of others?”

Page 3: Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Twitter and status updating, Fall 2009 October 2009

What is Twitter?

Page 4: Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Twitter and status updating, Fall 2009 October 2009

Twitter use

• 19% of American internet users used Twitter* in August 2009

• 11% of American internet users used Twitter or other service to share updates in April 2009

• 11% of American Internet users used Twitter or other service to share updates in December 2008

• 6% of American internet users used Twitter or other microblogging service to share updates in May 2008

*Note: In this presentation, “Twitter” is a shorthand for “use Twitter or update a status online”

Page 5: Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Twitter and status updating, Fall 2009 October 2009

Demographics of Twitter users (Dec 08)• Younger adults

– 19% of online adults 18-24 have ever used Twitter or updated a status online

– 20% of 25-34 year-olds– 10% of 35-44– 5% of 45-54– 4% of 55-64– 2% of 65+

• Lower income (youth)– 17% of under $30,000– 10% of $30-$74,999– 10% of $75,000+

• Racially/Ethnically diverse (9% of Whites, 15% of African-Americans, 16% Hispanics (English))

• More likely to be urban than average.• Equally likely to be male or female (11% twitter in each group)

Page 6: Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Twitter and status updating, Fall 2009 October 2009

Demographics of Twitter users (Aug 09)

• Skewing younger

– 37% of 18-24

– 31% of 25-34

– 19% of 35-44

– 10% of 45-54

– 10% of 55-64

– 4% of 65+

• No income differences

• Still racially and ethnically diverse – 19% of whites, 26% of African-Americans, 18% Hispanics

• Rural lagging – 20% urban, 16% suburban, 10% rural.

• Starting to skew female? 17% of online men twitter, 21% of online women

Page 7: Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Twitter and status updating, Fall 2009 October 2009

Twitter users use more mobile & social media

• Wireless internet users more likely to use Twitter (14% vs. 6%)

• SNS users – 23% have used Twitter vs. 4% of non-SNS users

• Bloggers – 27% of bloggers Twitter vs. 10% of non-bloggers

• Twitter users more likely to go online via their cell phone (40% vs. 24% of others)

Data from Dec 2008

Page 8: Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Twitter and status updating, Fall 2009 October 2009

Page 9: Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Twitter and status updating, Fall 2009 October 2009

Twitter & health (Dec 2008)

• Twitter users more likely to look for health information online

• More likely to be affected/caring for someone with a chronic condition than to have one themselves

Page 10: Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Twitter and status updating, Fall 2009 October 2009

Last slide

• Twitter users are generally intense and savvy users of online resources

– Media & News

– Information Resources (like Health Information)

– Communication

• Mobile

• Younger Adults (and thus racially diverse as are American youth generally)…

• …but not teens

Page 11: Twitter and Status Updating: Demographics, Mobile Access and News Consumption

Thanks!

Amanda LenhartPew Internet & American Life Projecthttp://[email protected]@amanda_lenhart