twine - deck
TRANSCRIPT
twine
www.twine.fm
Opportunity
1. SMEs spend 32% of their marke8ng budget on content marke8ng – £400 billion per year
2. Freelancing in the crea8ve industry is growing at 25% per year
www.twine.fm
Problem
Content is essen8al to the success of companies. They need audio-visual content to engage and
delight their customers
www.twine.fm
Problem
Crea8ve freelancers struggle to build a network and find paid work
www.twine.fm
Introducing Twine
Twine is the marketplace that connects companies to a huge network of crea8ve
freelancers in design, music and film
Companies post project briefs for audio-visual content that our community can pitch on
www.twine.fm
An audio-visual por@olio plaIorm makes hiring crea8ves easier than on other marketplaces
Crea8ves behind the scenes (producers, vocalists, crew) can be credited on a project and build their porIolio
Introducing Twine
www.twine.fm
Phase 1
Grew the supply of the marketplace to 175,000 creaEves registered in 169 countries: • 30% US • 10% UK70,000
125,000
180,000
Apr 15 Jun 16
Complete
www.twine.fm
Phase 2
£12k of project briefs added in September
Our exis8ng crea8ves fulfilling the demand
30
60
90
28 May 9 Jul
Currently growing the demand side – SMEs
Started
www.twine.fm
Companies post project briefs with a budget
Twine takes a 20% commission for facilita8ng the hire and payment process
Business Model
User-ra8ngs and project milestones create trust and reduce plaIorm circumven8on
www.twine.fm
Route to Market
Small companies that need crea8ves “Google it”, with over 2 million searches per month
TargeEng start-ups in fashion and tech who need content through search and content marke8ng
41,000 localised landing pages for organic search
www.twine.fm
Team
Stuart Logan Founder and CEO
• Second 8me founder • Founded ad-tech company to
£1.4m gross annual revenue
Damien Shiells Co-Founder and CTO
• Worked with Stuart for 4 years
• BEng in Computer Science
5 full-8me staff:
CEO, CTO, System Architect, Community & UX Designer
Investor
Investor
AXM VC Investor
Figures and Data
twinea few extra things you will want to know
www.twine.fm
Financials
• Increase staff to 9 • Hire a digital marke8ng expert • Hire a mobile developer • Hire a front-end developer
Cost Breakdown Sept ‘16 to Aug ’17:Staff £226kMarke8ng & PR £190kServer Cost & IT £110kAccoun8ng & Legal £56kRent & Other £68k
Total: £650k
Raising seed round to:
P&L 2016 2017 2018 2019
Total Sales 50 649 6,030 32,200
Total Costs 368 1,003 5,600 25,600
EBITDA -318 -354 430 6,600
x1000s in £GBP
www.twine.fm
ProjecEons
• £300k of monthly briefs added
• 140,000 monthly ac8ve users
• 400,000 registered users
• 9 full-8me staff
• Android app released
September 2016
• £12k of monthly briefs added
• 20,000 monthly ac8ve users
• 170,000 registered users
• 6 full-8me staff
• iOS and web
September 2017
www.twine.fm
Search Strategy
Por<olios Incen8vise share to social by giving Verified badge
Content Marke?ng Success stories and
influencer interviews
Projects Shareable widgets for
crea8ve projects
PR Success stories in major publica8ons
1. 40,000 landing pages built automa8cally targe8ng buyers
2. Increasing inbound by leveraging community of 175,000 crea8ves
twine
www.twine.fm
Network Effect
Discover Any crea8ve from their
porIolio
Hire Reach out to hire crea8ves or
post a project brief
Credit Publish completed projects
and credit the crea8ves
Por@olio Improve a crea8ves chance of
being hired in future
1. Viral loop when a user is credited on a project
2. This credit invites new users to Twine via e-mail or social
www.twine.fm
Feedback
“The great thing about Twine is that it allows you to work with crea8ve people all over the world, which gives you a 24 hour momentum, which is amazing”
We have a Slack channel dedicated to user feedback. Just ask if you want to see it. They love Twine.
“I think this is going to become one of the best tools in the industry if it isn't already.”
ENL1TE - Mul6-pla6num award winning music producer
www.twine.fm
Mission
What we try to do every day:
1. Help crea8ves find success
2. Give buyers a smooth, quality, service