twelve terrific tips to get your e-mails opened and read

[email protected] | www.WhizBangTraining.com | 616-842-4237

Welcome to the……

Featuring:Bob Negen,

Whizbang Training


Twelve Terrific Tips Twelve Terrific Tips To Get Your E-Mails To Get Your E-Mails Opened And ReadOpened And Read


16:1


67% stop shopping because of

‘‘Perceived Indifference’Perceived Indifference’


Build Your Customer Database!


Now that you’ve got their contact information..

Communicate!“It’s not your customer’s job to remember you, it’s your job to be remembered!”

- Bob Negen


Build relationships with the people in

your database.


Start the relationship

off right!


Repetition + Frequency

+ Value

Trust


How it All Connects


Content is King


Understand the business you’re in…


It’s all about the customer…• Information of interest to them• Solutions to their problems


Build Your Emotional Bank Account


But don’t forget to sell your products

and services!


Email MarketingEmail Marketing


How Often?• Short and often beats long and infrequent

• Daily ideas

• Weekly (probably ideal for most of you)

• Bi-weekly or monthly


Subject LineMake it interesting enough to get your e-mail opened.

• Benefit: “Lose Thirty Pounds In 30 Days…”• Intrigue: “Sleep In Your Customer’s Bed…”• Question: “Is She or Isn’t She?”• News: “Just In - ________”• Fear Of Loss: “Act Now Or _____”


Which would YOU open?

A. March NewsletterB. Great Ideas for Your Easter Table

A. Daphne’s FramingB. 10 Inexpensive Ways to Save Your Child’s Artwork


The From Line• Name your newsletter

• Use the most recognizable name Company name, your name

• Don’t duplicate From and Subject


From: Bob’s BoutiqueSubject: Bob’s Boutique Newsletter

From: Bob’s Boutique BulletinSubject: Spring’s Hottest Color Trends


Writing Great Emails• Write to one person (create your avatar)• Make it from a person – YOU.• Add personality – your strategic persona• Make the BIG SWITCHo me to you, features to benefits

• Make it “scanable”• One main “call to action”• Encourage interaction – links, surveys


How do I incorporate what I just learned to market my store and increase store

traffic?


An easy-to-use digital marketing system which

enables independent retailers to grow store traffic & sales

The Solution


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Q: What is TrafficBuilder?

A: A centralized library of marketing & product content for

the industry.


A few of our vendors…


Add your own text

Drag and drop images from content library

[email protected] | www.WhizBangTraining.com | 616-842-4237See a live example

Snap In The Box & Online Photo Albums


Independent Retailer Pricing

• Bronze - $49.00/month

• Silver - $99.00 – includes reserve from Facebook

• 3 month commitment, then month to month

However…….


Your special link! http://ow.ly/4W038


Shannon, Customer Care

Your special link! http://ow.ly/4W038


Thank You!Email Bob: [email protected]

Email Crystal: [email protected] Training Page: http://facebook.com/whizbangtraining

SnapRetail Page: http://facebook.com/snapretail

Customer Care: 877-459-SNAP (7627)Shannon’s Email: [email protected]

Shannon’s direct : 412-545-9142


Questions?

twelve terrific tips to get your e-mails opened and read

Business

email marketing

email bob

shannons email

address email crystal

bobs boutique subject

bobs boutique newsletter

subject line

customer information