tv advertising research questionnaire

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Questionnaire: Hellmann’s Mayonnaise How old are you? 14 or under 15 -20 21 – 30 30+ Gender? ……………………………………………….. 1. Are you familiar with the product / brand of ‘Hellmann’s Mayonnaise’? Yes No Not Sure 2. What brand / product of sauce do you prefer to use at dinner time? You may tick more than one Heinz HP Other Dolmio Daddies ……………………………………. Marmite Reggae Reggae …………………………………… Maille Worcestershire 3. What television programmes / channels do you watch most often? ………………………………………………………………………………………………………………………………………. ……………………………………………………………………………………………………………………………………………… 4. Do you use Mayonnaise on your food or for cooking? If yes, state what you use it for? Yes No ……………………………………………………………………………………………………………………………………………………….

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Advertising questionnaire

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Page 1: Tv Advertising Research Questionnaire

Questionnaire: Hellmann’s Mayonnaise How old are you? 14 or under 15 -20 21 – 30 30+

Gender?

………………………………………………..

1. Are you familiar with the product / brand of ‘Hellmann’s Mayonnaise’?

Yes No Not Sure

2. What brand / product of sauce do you prefer to use at dinner time?

You may tick more than one

Heinz HP Other

Dolmio Daddies …………………………………….

Marmite Reggae Reggae ……………………………………

Maille Worcestershire

3. What television programmes / channels do you watch most often?

……………………………………………………………………………………………………………………………………….

………………………………………………………………………………………………………………………………………………

4. Do you use Mayonnaise on your food or for cooking?

If yes, state what you use it for?

Yes No

……………………………………………………………………………………………………………………………………………………….

Page 2: Tv Advertising Research Questionnaire

Questionnaire: Hellmann’s Mayonnaise 5. Do you think Mayonnaise is advertised enough?

Yes No

6. Our group are trying to re-market Hellmann’s Mayonnaise as a condiment that can go on almost

anything. Do you think this is a good idea?

Yes No

Please state why?

……………………………………………………………………………………………………………………………………………..……………

7. What is your favourite meal / snack to eat mayonnaise with?

…………………………………………………………………………………………………………………………………………………………….