turning customers into loyal fans
DESCRIPTION
Outdoor retailers and manufacturers have the opportunity to earn consumer loyalty by serving as the inspiration for living the healthy active lifestyle they aspire to. Outdoor retailers are acquiring new fans by offering exclusive discounts, free merchandise and training programs to those who complete outdoor activities, conduct volunteer work and brand advocacy. Other outdoor retailers have made consumers feel good about their purchases by making a donation to a specific charity for every product sold. Offering these types of incentives generates a strong brand value – consumers like that they are saving a little money while making a difference in their community and improving their overall well-being.TRANSCRIPT
Turning Customers Into Loyal Fans:Outdoor Industry & Cross-Industry Examples
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Integrate Brand Mission into Loyalty Efforts
United by BlueA sustainable outdoor apparel brand passionate about cleaning up the world’s waterways and oceans.
Customer Loyalty Incentive: For every product sold, United by Blue removes one pound of trash from the world’s oceans and waterways through the retailer’s hosted clean ups.
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Create Partnerships to Connect with Advocates
VocallyAn online platform that connects retailers and nonprofits with local community members in Charlotte, NC.
Customer Loyalty Incentive: Volunteers at local charities are rewarded with gift cards to local retailers.
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Turn Health Choices into Currency
Colun LightAn agricultural and dairy co‐op in Chile.
Customer Loyalty Incentive: The dairy brand’s pop‐up store features a bike and treadmill to allow shoppers to pay for sports apparel and gear products in calories burned.
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Reward Consumers for Living the Lifestyle
Kappo! An app and online store that rewards bicyclists in “bikecoins” for completing bicycle challenges.
Customer Loyalty Incentive: Bikecoins can be redeemed instantly online for cycling equipment.
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Offer Real Rewards for Outdoor Activities
Helly HansenHelly Hansen is a producer of textiles and gear for sports and work on the ocean and in the mountains, headquartered in Oslo, Norway.
Customer Loyalty Incentive: New mobile app, Gone on My Catwalk, documents how much time consumers spend walking or hiking outside and then rewards them with free apparel, accessories and offers.
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Promote More for Less
FitmobFitmob is a mobile app and website that enables consumers to find and register for local workouts in a park or indoor facility near them.
Customer Loyalty Incentive: Fitness / training classes start at $15 per week and then decline in cost as consumers keep coming back.
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Generate Advocacy
Tahoe Mountain SportsFamily‐owned and operated outdoor retailer and online store of outdoor gear, clothing and footwear.
Customer Loyalty Incentive: The outdoor retailer launched an ambassador program to create a greater love for outdoor recreation. Ambassadors will test outdoor gear and write about their experiences on their blog posts in exchange for free products and discounts.