turnberry cc linkedin event - 8.25.10

12
THE SHIFT Customer Engagement and Marketing in the Age of Me Media

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Post on 12-May-2015

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Learn about this Shift in the way consumers are communicating with brands - before you get lost in the social media platforms. It's about helping people solve problems...with no strings attached - not targeting people with information. Enjoy!

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Page 1: Turnberry CC LinkedIn Event - 8.25.10

THE SHIFTCustomer Engagement and Marketing

in the Age of Me Media

Page 3: Turnberry CC LinkedIn Event - 8.25.10

The Push…

Page 4: Turnberry CC LinkedIn Event - 8.25.10

The Shift…

Page 5: Turnberry CC LinkedIn Event - 8.25.10

The New Rules of Engagement

Page 6: Turnberry CC LinkedIn Event - 8.25.10

Today It’s About Me Media

• “Inbound” vs. “Outbound”

• Trust vs. Doubt

• Permission vs. Interruption

• On Their Terms…Not Yours

Page 7: Turnberry CC LinkedIn Event - 8.25.10
Page 8: Turnberry CC LinkedIn Event - 8.25.10

1. Find A Problem Worth Solving

2. Solve Problems Unsolicited

3. Connect A Tribe

4. Lead A Movement

5. Listen, Learn & Change

5 Gears To Gaining TrueCustomer Engagement

Page 9: Turnberry CC LinkedIn Event - 8.25.10

3.Leverage your network for important biz decisions

1.Bridge between valuable face-to-face biz conversations

2.Help…don’t sell!

Page 10: Turnberry CC LinkedIn Event - 8.25.10

“Too many organizations care about numbers, not fans… true leaders have figured out that the real win is in turning a casual fan into a true one.”

Seth Godin

Page 11: Turnberry CC LinkedIn Event - 8.25.10

“Brand Journalism is the creation of Web content—videos, blog posts, photos, charts, graphs, essays, ebooks, white papers—that deliver value to your marketplace and serve to position your organization as one worthy of doing business with.”

David Meerman Scott