TURN ON THE TELEVISION

@littlemissrobot www.littlemissrobot.com

What we have learned after 6 months of Smart TV prototyping

1930 - 1970- TELEVISION WAS/IS A PUSH MEDIUM -

1970 - 2000- OVER THE YEARS, TECHNOLOGY CHANGED OUR EXPECTATIONS -

2000 - NOW- EVOLVING TOWARDS PUSH-PULL INTERACTION -

- SMART TV IS NOT A TABLET OR SMARTPHONE -

It’s the same, yet different

- Smart TV usage is increasing every year - 3000 apps, 6000 downloads, 40000 clicks/day - It’s all about video-on-demand & catching-up

Facts & Apps

source: Internal Samsung Analysis

- The way we are consuming content is changing - Connected with The Internet of Things - Increasing Smart TV ownership/usage

So why smart TV ?

SMART TV PROTOTYPES

- @littlemissrobot -

RADIOPLUS Revolutionizing Online Radio

- THE QUESTION -

How can smart TV enrich an online radio experience ?

What’s playing now ?- A VISUAL EXPERIENCE -

Everything is content- IT’S NOT ONLY ABOUT MUSIC -

On-demand-radio- LISTEN TO WHAT YOU JUST MISSED -

Explore enriched content- BIOGRAPHIES, CONCERT DATES, EVENTS & MORE -

- Streaming audio is sloooow - Everybody loves the remote control - Technology & hardware is changing fast

What we learned …

NESTOR The Connected Care Centre

- THE QUESTION -

How can smart TV answer the needs of care centres ?

My Dashboard- EASY ACCESS & OVERVIEW OF WHAT’S GOING ON -

Remote care taking- VIDEO CALLING WITH CARE TAKERS, FAMILY & FRIENDS -

Simplified messaging- KEEP IN TOUCH WITH THE ONES YOU LOVE -

The Service Store- A NEW REVENUE MODEL -

- Custom Skype applications are hard - Keeping it simple works - Re-usable concepts & ideas

What we learned …

EDUTUBE Digital Learning Solution for VDAB

- EDUTUBE MISSION -

A visual facilitation of the learning process within technical and industrial programs at specific locations.

- THE QUESTION -

How can smart TV unlock educational material ?

OBSERVATION !

The location and facilitation of the programs is very diverse and needs a flexible and accessible setup.

OBSERVATION !

Teachers deal with a variety of attendees, which makes it difficult to guide them all personally.

CONCLUSION !

Smart TV technology should support + facilitate.

!Forcing people is not an option.

INTERACTION CONCEPTS !Remote Control Tablet Control Joystick / Gamepad Cards

RECOMMENDATION !

A modular setup where both a remote control and tablet are available for direct interfacing. The QR codes on the cards lead

directly to specific videos

THE INTERFACE

TOPICS !

Teachers are able to configure the topics they address during sessions.

!

BROWSE THROUGH !

Attendees choose topics and browse through educational content

LESSONS LEARNED

- @littlemissrobot -

- Smart TV usage is increasing - Everybody loves the remote control - Input on smart TV is the biggest challenge - Keeping it simple works - The rush for an Apple Moment

Opportunities & Challenges

THANKS!

@littlemissrobot www.littlemissrobot.com