Social Media in MarketingMaud Muselaers

01-10-’11

ContentsWhat is Tumblr?Elements and usesFactsWhen to use it?Average userMarketing

What is Tumblr?ONE OF THE MOST FAST GROWING SOCIAL NETWORKS

- free micro-blogging website/ platform

- Tumblr was created as a way for the average person to easily manage a blog (seanseo, 2009)

- Millions of people sharing the things they do, find, love or create.

- With Tumblr you can share anything and customize everything

- Launched in 2006, in New York

Slogan :

Tumblr Completes The Holy Trinity of Social Media

As Rozas (2010) says, Tumblr is quickly becoming the third member of the holy trinity of social media, along with Twitter and Facebook. The New York Times’ makes it official with this headline: “Facebook and Twitter’s New Rival.”

Elements and usesAnything can be easily shared via browser, phone, email, for free! Two important elements: you can ‘follow’ others and ‘reblog’ their posts (Rozas, 2010)

In comparison to Facebook and Twitter, you can create the whole layout yourself and use your own domain name.

- Post texts- Videos- Photos- Music- Links- Slideshows- And more..

‘Why Everyone Loves Tumblr’ (tumblr.com) :

And more..

Facts

febr, 2010

Five months later, july 2010, the

pageviews grew with 50% to 1,5 BILLION

Sept, 2011 :

- over 35,000,000 posts per day!

- almost 11,000,000,000 total posts

- 13.4 million unique visitors in the U.S. in July, 2011 — up 218% from July, 2010 (comScore)

When to use it? For entertainment, for sharing ideas, pictures or anything

- Individuals share their thoughts with everyone- They can follow others, and ‘reblog’ their posts- Same idea as Myspace and Facebook, but Tumblr is more a scrapbook with little bits of information

For education, information purposes

For marketing purposes- Businesses can promote their brand by creating followers

Average userThe average Tumblr user creates 14 posts and 3 blogs each month. Half of those posts are photos. The rest are text, links, quotes, music, and videos. (tumblr, 2011)

The average user of social media is 37 years oldThe average ratio of all 19 sites was 47% male, 53% female

(Royal Pingdom, 2010. Data for 19 different social network sites has been analyzed)

As Tumblr is relatively young, it is not taken into consider yet with other social networks when analyzing data.

Use in social media marketing‘Many Internet Marketing professionals consider Tumblr an underrated microblog site, often overshadowed by Twitter or Myspace in terms of popularity.’ (seanseo, 2009)

!! However, as figures show a lot has happened from 2009 – 2011, which has made Tumblr nowadays one of the most interesting social networks for marketing purposes.

‘Tumblr provides an excellent opportunity for Internet Marketing in a simple format.’ (seanseo, 2009)

Create brand awareness and can help to improve how people see the brand.!! Tumblr is not about having many friends, but about making connections and sharing content with people who are truly interested

SourcesHooge, J. (2010). Tumblr over de 1 miljard pageviews. Retrieved from http://www.dutchcowboys.nl/online/19180 Rasmussen, S. (2009). Using Tumblr for Internet Marketing. Retrieved from http://seanseo.com/internet-marketing/using-tumblr-for-internet-marketing/Rosa, de A. (2010). Tumblr Completes The Holy Trinity of Social Media. Retrieved from http://www.mediaite.com/online/tumblr-completes- the-holy-trinity-of-social-media/ Tumblr. (2011). http://www.tumblr.com

Thank you for your attention!