TumblrTumblelogging/Microblogging

The Any Screen Era * COMM 597 * MCDM * 7.14.2011 * Linda Jacobson

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WHAT IS TUMBLR?

Tumblr is a form of Microblogging where there is a limitation on the length of individual postings. Anonymity is optional.

In 2005 “Tumblelog” was coined to describe the concept of mixed-media micro-blogging tools that define the gap “between flexibility of a robust blogging tool, and the ease and comfort of posting to your Facebook Wall or your Twitter feed.”

No learning curve. Easy to get set up in less than 30 seconds.

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More on Tumblr Tumblr was founded in 2007

Tumbler is more robust than Twitter and less daunting than WordPress or a more traditional full-on blog site

Allows users to post text, images, videos, links, quotes and audio to their “tumblelog”, a short-form blog

Provides theme templates, both fee-based and free

Users can follow other users or choose to make their tumblelog private

The service is effortless, ease of use; can set up in 30 seconds

Tumblr is free to use

Considered a “gap-filler”; showcase for photo galleries vs wordy content

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How Tumblr works Go toTumblr: http://www.tumblr.com Establish your page by providing your email, password and

name that you want to call your “microblog” Upload pictures, quotes, comments, or video via the dashboard To follow others “tumblrs”

Search on categories of interest and add to your page Postings appear in a stream via your dashboard You can “like” a post via a button Easy to reblog with a click

Posts can be scheduled for another time Apps can be downloaded for a richer experience

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Tumblr facts In 2010, Tumblr became a top 50 site with over 6.6 million users and 1.5 billion page views a

month

In 2011 Tumblr is called out as the fastest growing social networking platform

Works well in mobile space, especially for iPhone users; allows you to email or text posts from any mobile phone

Provides analytics

Provides themes, both fee-based and free

Allows you to post anything – text, photos, quotes, links, dialogues, audio, video slideshows

Allows private posts

Doesn’t force ads, banners or logos

Automatically or selectively Tweet

Optimized for Google

Allows for group contribution to post to blog

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Tumblr growth

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What does Tumblr look like?

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Explore Tumblr

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Who is using Tumblr? The Los Angeles Times: http://latimes.tumblr.com/

Uses Tumblr to “tease and tantalize” stories and news updates Great example of gap-filling

Anne Taylor Loft launched live.love.loft: http://liveloveloft.com/ Provided behind the scenes info to highlight what inspires their style

Teamed with an existing fashion blogger with a following on Tumblr

Community, tv show http://communitythings.tumblr.com/ Content more adult-themed than NBC.com or Facebook Complements content on other social media sites

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Community on Tumblr

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NEWS

Include videos of cast members

News about TV show

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MINISODES

Short videos that are fun to watch and keep

fans interested in show

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BLOOPERS

The out-takes and mistakes that are made

when the TV show is filmed. Funny and fun to

watch!

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SNEAK PEAKS

More fun videos to watch

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Other Examples of Microblogging

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TWITTER

Twitter is limited to 140 character

posts and recently began allowing

pictures. Limiting as does not

allow for verbose explanations.

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FACEBOOK

Not as versatile of a layout, feels

more stodgy and academic vs

creative and edgy. Offers features

of Twitter and traditional blogging

but not anonymously due to mix

of family, acquaintances and co-

worker audience.

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IDENTI.CA

Open Network Service based on StatusNet.

Goal is to provide fair and transparent service

that preserves users’ autonomy. Implements

the ‘OpenMicroBlogging’ protocol which

means you can have friends on other

microblogging services receive your notices.

Autonomy means that you have the right to

manage your own on-line presence. Similar

to Twitter, users can send text updates with

limit of 140 characters. Allows mobile layout.

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THOUGHTS FOR GEEKWIRE

Link to tumblr site from web site

Include “other” side of story, short - onthego

Include backstory of Geekwire

Include fun video and pics that don’t make it to

web site; “lighter, racier side”

Host NerdNews competition with give away

Select theme or topic of focus (like gaming,

venture capital, Microsoft) and do deeper dive

with photo galleries

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References Techcrunch, Tumblr Is On Fire, 7.19.2010 http://techcrunch.com/2010/07/19/tumblr-stats

Pamorama, Social Networks: Winners and Losers, 4.19.2011 http://www.pamorama.net/2011/04/17/the-current-state-of-social-networks-winners-and-losers-infographic/?utm_source=rss&utm_medium=rss&utm_campaign=the-current-state-of-social-networks-winners-and-losers-infographic

Explain Tumblr to me, Grant Robertson, 5.24.2011, http://blog.grantrobertson.com/54340578

CrunchBase: Tumblr Profile, http://www.crunchbase.com/company/tumblr

Wikipedia, http://en.wikipedia.org/wiki/Tumblr

About Tumblr, http://www.tumblr.com/about