tudor india

PREFACE

PGDM program is one of the most reputed professional courses in the field of

management and considered equivalent to MBA. This course includes both

theory and application as part of the two-year curriculum.

Besides the theoretical knowledge practical knowledge is also essential for an

effective management course. This practical knowledge provides opportunity to

the students to see management in action. An industrial training is an, on job

practical training which is an essential part of the management program. The

main purpose is to make the management students familiar as to how theoretical

aspects are implemented in real business situations.

This report will give an overview of the tasks completed during the period of

internship. Then the results obtained will be discussed and analyzed.

I have tried my level best to make the report free from errors and I hope that I

have succeeded in my attempt.

ACKNOWLEDGEMENT

It is my profound joy to express my heartiest feelings to the whole staff of Tudor India Ltd. for making me able to accomplish my summer training in an effective manner.

Unless we venture into the real world, we would never know, how futile our efforts could be without the help of the various and how tough it is to face the real world! The tougher task is to enlist all the individuals who contribute as helping hands during this period of my summer training.

I pay my deepest senses of gratitude to all those with whom I had the opportunity to interact and benefit myself. This perception and insights have helped me expanding the horizons of my knowledge and understanding of the subject with clarity.

I pay my deepest senses of gratitude with profound obeisance, heartedly thanks and highest veneration to Prof. Sadiqur Rahman

I consider myself fortunate to have Ms. Sanjiv Kumar Verma, Area Sales and Marketing Manager, Tudor India Ltd., Patna as my project guide throughout this project. His constant guidance and support has helped me to complete my project so comprehensively.

I would like to thank Mr. Rajiv Ranjan and Mr. Abhinay Kumar of Tudor India Ltd., Patna who helped me to furnish this projet effectively and has made my training experience extremely fruitful and enriching.

I thanks my family and all my friends without whom it was impossible to furnish this project so effectively.

Ranjan kumar sinha

INDEX

1. Introduction about the battery industry

2. Current players in the market.

3. About Tudor India & Prestolite brand.

4. Summary of the project.

a. Details of garages contacted.

b. Details about the research

c. Recommendations to Tudor India to

increase the business & market share.

5. Conclusion

Introduction about lead-acid Battery Industry

The domestic battery industry is passing through an exciting phase. Whilst on the one hand there was a setback due to sluggish growth in infrastructure and export sectors during the recession period, it was compensated by the more than expected growth in the Automobile sector. Lead‐acid batteries, an important energy storage device, is the most widely used secondary storage cell by automobile and other industries and this technology is in use for over 100 years now.

A lead-acid battery is electrical storage device that uses a reversible chemical reaction to store energy. It uses a combination of lead plates or grids and an electrolyte consisting of a diluted sulphuric acid to convert electrical energy into potential chemical energy and back again. The present construction of this type of battery consists of positive electrode made up of leap peroxide, negative electrodes of lead in highly active metallic sponge. The insulating layers are made of hard rubber, PVC etc. The electrolyte is a dilute aqueous solution of sulphuric acid and container is made of plastic, glass, rubber or polypropylene.

Lead‐acid batteries have attained a significant role in meeting the needs of several decentralized energy users. This sector has made inroads into the social fabric of several developing countries. At present a great deal of emphasis is on the need of smaller and lighter batteries, for new small sized car and automobiles. The drive for improved fuel economy and the space limitations of present and planned engine compartments are still strong factors today for the development of small, light weight, high powered batteries. These batteries find application in automotive and traction, standby/back-up/emergency power for electrical installations, submarines, UPS (Uninterruptible Power Supplies), lighting, high current drain applications and for sealed battery types available for use in portable equipment.

Current scenario of the battery industry

Lead‐acid batteries for automotive, industrial and consumer purposes account for 70% of the world’s demand for lead. In India, the lead acid battery segment is witnessing 15% a year growth due to demand for automotive batteries. Further, thrust on infrastructure sectors such as telecom and power have given an additional boost to the lead acid batteries sector. Lately, India has seen a sharp increase in sales of passenger cars which has increased overall sales of batteries. The life of lead-acid battery is generally 2 to 3 years and the explosion in car sales over the last 5 years has pushed sales of the market for replacement batteries. The demand is so huge that there is always a shortage of inputs used by the battery manufacturers.

The lead-acid battery industry in India is highly fragmented with very few branded manufacturers. Sales of Industrial batteries for 2009-10 registered a growth of around 15%, both in terms of value as well as volume. This has been possible despite low cost imports from China and other countries. Further, fluctuations in lead prices have also been effectively countered through imposition of price variation clauses by the industry.

Most of the lead-acid battery manufacturers have vast presence in semi-urban and rural areas and also cater to the battery replacement market for old cars, tractors, agricultural equipment, commercial vehicles, heavy vehicles, etc. India today represents about 14 major automakers, and they are all growing rapidly, and also looking to make India their home for exports which is further expected to strengthen the OEM market batteries. Booming economy is creating opportunities for the supply of industrial batteries in telecommunications towers, the use of railways and the energy sector. With the country short of power in many pockets, the use of inverters has also increased significantly.

Current Player in market .

EExide Sf sonic Tata green Amaron Bosh Prestolite

Competition in the Global and india Battery Industry

In India…….

Exide Industries Limited, India

Amara Raja Batteries Limited

HBL Power Systems Limited

In global…..

Johnson Controls, USA (Power Solution Division)

Exide Technologies, USA

Exide Industries Limited:-

The Company was incorporated as Associated Battery Makers (Eastern) Ltd., on 31st January, 1947 under the Companies Act, 1913 to purchase all or any of the assets of the business of manufacturers, buyers and sellers of and dealers in and repairers of electrical and chemical appliances and goods carried on by the Chloride Electric Storage Company (India) Ltd, in India , since 1916 with a view thereto to enter into and carry into effect (either with or without modification) an agreement which had already been prepared and was expressed to be made between the Chloride Electric Storage Co (India) Ltd on the one part and the Company of the other part. The name of the Company was changed to Chloride India Ltd on 2nd August, 1972. The name of the Company was again changed to Chloride Industries Ltd. vide fresh Certificate of Incorporation dated 12th October, 1988. The name of the Company was further changed to Exide Industries Ltd. on 25th August, 1995.

The Company manufactures the widest range of storage batteries in the world from 2.5 Ah to 20,400 Ah capacity, covering the broadest spectrum of applications.

Amara Raja Battaery limited:-

Amara Raja Batteries Ltd, (ARBL) is the largest manufacturer of Standby Valve Regulated Lead Acid (VRLA) batteries in the Indian Ocean Rim comprising the area ranging from Africa and the Middle East to South East Asia. Based in Chennai, with a fully integrated manufacturing unit for its industrial batteries at Tirupati, Amara Raja has reached a position of leadership in a short span of 7 years.

Amara Raja is in a strategic partnership with Johnson Controls Inc., USA. With this, ARBL is in Global Supply Alliance with Varta AG of Europe and Enertec, who are joint venture partners of JCI in South America and Mexico. The Business Group of Amara Raja is categorized as Industrial Battery Division, Automobile Battery Division and Power System Division.

ARBL is the largest suppliers of stand-by power systems,catering to Indian utilities such as, Departments of Telecommunication, Indian Railways, Power Generation Stations, MTNL, VSNL, ITI and HTL. The company has preferential status with most MNC-OEMs such as ABB, Alcatel, Ericsson, Fujitsu, Lucent, Motorola, Nokia, Tata Liebert and Siemens.

ARBL has prestigious Automotive OE clients including Ford, GM, Daimler Chrysler, Ashok Leyland, TELCO, and Mahindra & Mahindra. Amara Raja has a replacement Battery Brand Amaron hi-life. ARBL has a capacity for manufacture of around 1,000,000 units at its facility at Tirupati with an investment of US $ 10.00 million.

A Greenfield project is planned at the same site with an additional investment of US $6 million to augment capacity to 2 million batteries. The Amaron hi-life battery is a product of the collaborative efforts of engineers at Johnson Controls Inc. and Amara Raja.

This Zero maintenance product incorporates the latest technological advances in the field and is on par with batteries manufactured and marketed in developed countries. A fully charged, factory-activated battery, provides extra high starting performance and power at any temperature. The Power System Division is an important supplier of SMR based power plants to Telecom Industry.

Johnson Controls, USA (Power Solution Division):-

A GLOBAL LEADER

Johnson Controls is a global diversified technology and industrial leader serving customers in more than 150 countries.

Our 142,000 employees create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and interior systems for automobiles.

Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. Through our growth strategies and by increasing market share we are committed to delivering value to shareholders and making our customers successful.

In 2011, Corporate Responsibility Magazine recognized Johnson Controls as the #1 company in its annual “100 Best Corporate Citizens” list.

Exide Industries Limited :-

The Company was incorporated as Associated Battery Makers (Eastern) Ltd., on 31st January, 1947 under the Companies Act, 1913 to purchase all or any of the assets of the business of manufacturers, buyers and sellers of and dealers in and repairers of electrical and chemical appliances and goods carried on by the Chloride Electric Storage Company (India) Ltd, in India , since 1916 with a view thereto to enter into and carry into effect (either with or without modification) an agreement which had already been prepared and was expressed to be made between the Chloride Electric Storage Co (India) Ltd on the one part and the Company of the other part. The name of the Company was changed to Chloride India Ltd on 2nd August, 1972. The name of the Company was again changed to Chloride Industries Ltd. vide fresh Certificate of Incorporation dated 12th October, 1988. The name of the Company was further changed to Exide Industries Ltd. on 25th August, 1995.

The Company manufactures the widest range of storage batteries in the world from 2.5 Ah to 20,400 Ah capacity, covering the broadest spectrum of applications. The Company has six factories strategically located across the country – two in Maharashtra, one in West Bengal, two in Tamil Nadu and one in Haryana. The Company’s predecessor carried on their operations as import house from 1916 under the name Chloride Electrical Storage Company. Thereafter, the Company started manufacturing storage batteries in the country and have grown to become one of the largest manufacturer and exporter of batteries in the sub-continent today. Exide separated from its UK-based parent, Chloride Group Plc., in 1989, after the latter divested its ownership in favour of a group of Indian shareholders. The Company has grown steadily, modernized its manufacturing processes and taken initiatives on the service front. Constant innovations have helped the Company to produce the world’s largest range of industrial batteries extending from 2.5 Ah to 15000 Ah and covering various technology configurations

About Tudor India & Prestolite brand

Tudor India Ltd. was established on 3rd of January 1986, as a Public Limited Company with the Registrar of Companies, Maharashtra, with the object of setting up a plant for manufacturing storage batteries in India in collaboration with M/s. Sociedad Espanola Del Acumulador Tudor S.A., Spain. The Company had obtained necessary approvals from the Government of India for the technical and financial collaboration.

The company founded in 1888 and based in Georgia, USA - is the world's largest manufacturer of Lead Acid Batteries. With a presence in over 80 countries worldwide, it offers the industry's most exhaustive menu of technologies, products and services and is listed among the top 3 players in its markets around the world.

Tudor India Limited is a wholly owned subsidiary of CMP Batteries Ltd., U.K., which is the world's largest battery manufacturing group based on USA.

TUDOR INDIA LIMITED (Subsidiary of EXIDE TECHNOLOGIES, USA) was the first company to introduce maintenance free lead-acid batteries designed with polyethylene separators, cold forged terminals and bone dry charged batteries in India, and offer the products for most types of vehicles manufactured in India, including cars, light and heavy commercial vehicles, sport utility vehicles, and tractors.

TUDOR INDIA LIMITED (TIL), best known for the production of the brand of lead-acid batteries for both automotive and

inverter applications, announced plans for the capacity expansion at its transportation manufacturing facility in Gujarat, (Ahmedabad) India. The lead acid storage batteries are of three types - stationary, traction and automotive. Stationary batteries find applications in telecommunication sector,

emergency lighting, etc. whereas traction batteries used for propulsion of electric vehicles, mining locomotives, alarm systems, etc. Automotive batteries commonly referred to as SLI batteries are used for starting, lighting and ignition of internal combustion engine vehicles of all kinds.

The Company will be manufacturing automotive batteries. In India, these batteries are currently manufactured by both organised and unorganised sectors. The major manufacturers of the automotive and industrial batteries in the organised sector and Chloride Industries Ltd., Standard Batteries Ltd., Amco Battereis Ltd.,, Willard India Ltd., etc.

Prestolite the internationally renowned brand of storage batteries was launched in India in 1997 by Tudor India Limited. Tudor India Limited is a subsidiary of CMP Batteries Ltd., UK, which in turn is the British Arm of the worlds largest battery manufacturing group based in Georgia,USA.

The company, run their more than 80 countries and fiscal 2010 net sales of approximately $2.7 billion, is one of the world's largest producers, distributors and recyclers of lead-acid batteries. The Company's four global business divisions ± Industrial Energy Amer icas, Industrial Ener gy Europe, Transportation Americas, and Transportation Europe ± provide a comprehensive range of stor ed electrical energy products and services for industrial and transportation applications. In addition, Asia Pacific/ Rest of World operations contribute sizeable revenues to the Company, divided evenly between the Industrial Energy and Tranportationmarkets include original-equipment and aftermarket automotive, heavy-duty truck, agricultural and marine applications, and new technologies for hybrid vehicles and automotive applications.

Industrial markets include network power applications such astelecommunications systems, electric utilities, railroads, photovoltaic (solar-power related) and uninterruptible power supply (UPS), and motive-power applications including lift trucks, mining and other commercial vehicles.

An automotive battery is a matured prodct in a product life cycle. The Company will manufacture a full range of automotive batteries in polypropylene containers and lids from 32 AH to 210 AH for use in four wheelers, light and heavy commercial vehicles.

1988 - The Company was allotted Letter of Intent and granted Foreign Collaboration approval in the year.

1989 - During the year Collaboration agreement was entered and land was acquired.

1990 - The applications for financial assistance under term loans and import of capital goods were made. These sanctions were received in 1991.

1991 - Although the letter of intent was procured by the Company in 1988, the Industrial Licence was granted to the Company in July.

2000 - The Company increase in the authorised share capital from Rs. 165 million to Rs. 3.50 million.

- The Company issue of upto 17.51 million equity shares of Rs. 10/- each on preferential basis to CMP Batteries Ltd., UK or its holding or subsidiary or associated or affilated companies to the exclusion of all other shareholders of the company, either in cash or by way of conversion of existing Unsecd.

2001 - The Company has allotted 8,616,445 No. of equity shares at Rs 20.31 (face value Rs 10 at a premium of Rs 10.31) per share to CMP Batteries Ltd, UK in discharge of hte liability towards DeferredPayment credit tothe extent of Rs 17.5 crore.

2003-The board approves to delist the company's equity shares from Ahmedabad Stock Exchange

Product from Tudor India ltd.

Classic Gold

BATTERY TYPE AH CAPACITY Maximum Retail Price

PCG40 35 4,370

PCG40L 35 4,370

55B24L 45 5,617

PCG88 88 7,750

PCG100 100 8,353

PCG120 120 10,957

PCG135 135 12,518

PCG150 150 13,057

PCGV165 165 13,898

PCG180 180 15,113

PCG200 200 15,952

EURO44 (DIN) 44 5,586

EURO50 (DIN) 50 6,920

EURO55 (DIN) 55 7,004

EURO60 (DIN) 60 7,541

EURO66 (DIN) 66 8,015

EURO66L (DIN) 66 8,015

EURO74 (DIN) 74 9,278

Classic Silver


PS44 (DIN) 44 4,420

PS50 50 4,691

PS55 (DIN) 55 5,683

PS50Z 60 4,942

PSS70 65 5,128

PSS70L 65 5,128

PS75T 75 5,542

PS75TL 75 5,542

PS80 80 6,170

PS88T 88 6,031

PS88T(LH) 88 6,031

PS100T 100 7,035

PS120 120 9,867

PS135 135 10,196

PS150 150 10,937

PS180 180 13,073

Fulmen


PFMF40 35 3,775

PFMF40L 35 3,775

Heat Guard


PHG40 32 2,784

PHG50 50 3,613

Copperline


CS40 32 3,136

CS38B20R 35 3,618

CS38B20L 35 3,618

Krishak


PK75T 75 5,186

PK88T 88 5,698

PK 100T 100 6,485

Mega Cycle


F-120WET 120 10,371

F-135WET 135 11,314

F-150WET 150 12,722

F-190WET 190 14,576

Presto Master


PM8800 88 6,495

PM11000 110 7,462

PM12000 120 9,612

PM15000 135 10,724

PM16000 150 11,854

PM18000 160 12,372

PM20000 190 13,925

The group manufactures & distributes a vast range of batteries, including:

Sealed Absorbed Glass mat (AGM) & Gel Batteries. Batter ies with Tubular & Pasted Flat Plates. Batter ies with Expanded and Cast Gr ids. Lead and Lithium Batteries with Prismatic & Cylindrically Wound

Design (Dual Graphite Batteries are under development. Automotive Batteries for two-wheelers, cars, tractors, tr ucks,

construction equipment. The group is also the global pioneer of Sealed Maintenance- free

Batteries. Batter ies for Motive Power Applications The group is also the pioneer of sealed maintenance-free batteries.

Best Selling Of All The Brands

Prestolite Amco Tata green

Exide Sf Others

26 38 58 85 74 63

Fig:-In Percentage.

Summary of the project:

a. Detail about the research.

The research contain the survey of the garage, which we have to visit and convince the machenics and garage owner about the product ,and what are the problem in the product so that they are not recommending the prestolite. As well as we have to make aware of the product to the garage owners and as well as machenics so that they will recommend the product in the future. We have to ask some questioners and on the basic of the questioners we have to analyse the demand of the market for the BRAND PRESTOLITE and what are the drawback of the Brand so that the people are not believing on it.

b. Recommendations to Tudor India to increase the business & market share.

The company should increase the level of advertisement through T.V,

newspaper, and automobiles magazine . The company should require change look and style of the battery. This

effect on the brand image. Company should keep on bringing out new time attractive offers and

schemes to increase brand value. Company should provide the Brochure of the product to retailers. Company should provide some demo service to the customers to attract

customers. Company should provide some gifts to the garage machenics like “T-

shirts, Caps, Trougers “ . Company should do campaigning to increase the sale of the product.

Conclusion• Only few the respondents are aware of Prestolite battery.

• The respondents not bought Prestolite battery because of unpopularity in brand and service.

• That the majority of the respondents are expresses advertising is important for a brand.

• The respondents give importance to brand for any purchase.

• That majority of the respondents have given opinion to promote a brand through TV, radio, etc.

• The respondent wants some gifts for them to recommend the product.

• About 12% of garage owner/worker knows about the brand and rest 88% of the garage owner/worker don’t know about the brand.

• Prestolite is not available in every segment of the market easily.

tudor india

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