ECIPE PRESENTATION » 19. November 2014

TTIP Storytellers and Storytelling

PRESENTATION OF PRELIMINARY FINDINGS ON

Online Media Coverage of TTIP Matthias Bauer Senior Economist, European Centre for International Political Economy (ECIPE)

TTIP Online Media Coverage ex Facebook ex Twitter

2

Note: News covered comprise blogs, forums, online news portals.

0

2,000

4,000

6,000

8,000

10,000

12,000

03/06/13 08/07/13 12/08/13 16/09/13 21/10/13 25/11/13 30/12/13 03/02/14 10/03/14 14/04/14 19/05/14 23/06/14 28/07/14 01/09/14

Share of Voice over the Period 1 July 2013 to 29 September 2014

Share of Voice ex Facebook ex Twitter Share of Voice Positive Economic Arguments ex Facebook ex Twitter

1st round of negotiations

2nd round of negotiations

3rd round of negotiations

4th round of negotiations

5th round of negotiations

6th round of negotiations

7th round of negotiations

Share of Online Media Coverage: Opponents vs. Proponents

3

Note: The Period under review is January 2014 to October 2014. Results include Facebook and Twitter.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

23/06/14 21/07/14 18/08/14 15/09/14 13/10/14

Share of Voice Opponents vs. Proponents

Anti-TTIP Groups

Business Associations

EU Commission

Dominant Types of Online Media Coverage

4

18%

18%

18%

20%

37%

77%

52%

35%

0.09%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Business Associations

EU Commission

Anti-TTIP Groups

Facebook Twitter Blogs Forums News

Note: The Period under review is June 2014 to October 2014. Results include Facebook and Twitter.

Overall Online Media Coverage of Sensitive Issues

5

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

06/01/14 03/02/14 03/03/14 31/03/14 28/04/14 26/05/14 23/06/14 21/07/14 18/08/14 15/09/14

Media Coverage of Sensible Issues

Investment: 38 per cent

Chlorine Chicken: 5 per cent

Hormone Beef: 4 per cent

Fracking: 8 per cent IPR: 3 per cent

Transparency: 10 per cent

Genetically Modified Organisms: 13 per cent

Culture: 10 per cent

Data Protection: 9 per cent

Note: The Period under review is January 2014 to October 2014.

Top 5 Country Issues, population adjusted

6

123

57 56 51

35

0

20

40

60

80

100

120

140

Top 5 Issues France

Investment Culture GMO Transparency Data Protection

437

154 141 141 129

0

50

100

150

200

250

300

350

400

450

500

Top 5 Issues Germany

Investment Data Protection Transparency Culture Fracking

155

52 51 41

20

0

20

40

60

80

100

120

140

160

180

Top 5 Issues Italy

Investment GMO Culture Data Protection IPR

Note: All graphs represent population-adjusted shares of voice. The indicator along the y-axis is calculated as country- and sector-specific shares of voice divided by national population size and multiplied by 1,000,000. The period covered is January 2014 to October 2014.

71

13 11 8 7

0

20

40

60

80

Top 5 Issues United Kingdom

Investment Fracking Transparency Data Protection Hormon Beef

Development of Sentiment of Top 4 Sensitive Issues

7

0

1000

2000

3000

4000

5000

6000

06/01/14 10/02/14 17/03/14 21/04/14 26/05/14 30/06/14 04/08/14 08/09/14

ISDS

positive negative

6th round of negotiations

7th round of negotiations

0

200

400

600

800

1000

1200

1400

1600

06/01/14 10/02/14 17/03/14 21/04/14 26/05/14 30/06/14 04/08/14 08/09/14

Culture

positive negative

6th round of negotiations

7th round of negotiations

0

500

1000

1500

2000

06/01/14 10/02/14 17/03/14 21/04/14 26/05/14 30/06/14 04/08/14 08/09/14

Genetically Modified Organisms

positive negative

6th round of negotiations

7th round of negotiations

0

200

400

600

800

1000

1200

1400

06/01/14 10/02/14 17/03/14 21/04/14 26/05/14 30/06/14 04/08/14 08/09/14

Transparency

positive negative

6th round of negotiations

7th round of negotiations

Note: The Period under review is June 2014 to October 2014. Results include Facebook and Twitter.

Sentiment of Anti-TTIP Groups Online Media Reporting

8

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

06/01/14 03/02/14 03/03/14 31/03/14 28/04/14 02/06/14 30/06/14 28/07/14 25/08/14 22/09/14

Sentiment of Anti-TTIP Groups Media Reporting

Share of negative sentiment

Share of neutral sentiment

Share of positive sentiment

Note: The Period under review is June 2014 to October 2014. Results include Facebook and Twitter.

Sentiment of EU Commission Online Media Reporting

9

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

06/01/14 03/02/14 03/03/14 31/03/14 28/04/14 26/05/14 23/06/14 21/07/14 18/08/14 15/09/14 13/10/14

Sentiment of EU Commission Media Reporting

Share of positive statements Share of neutral statements Share of negative statements

Share of negative sentiment

Share of neutral sentiment

Share of positive sentiment

Note: The Period under review is June 2014 to October 2014. Results include Facebook and Twitter.

EU Parliamentary Groups Engaged in TTIP Debate

10

European People's Party (EPP) 26%

Progressive Alliance of Socialists and Democrats

(S&D) 16%

European Conservatives and Reformists (ECR)

2%

Alliance of Liberals and Democrats for Europe

(ALDE) 8%

European United Left–Nordic Green Left (GUE-

NGL) 14%

The Greens–European Free Alliance (Greens–EFA)

29%

Europe of Freedom and Direct Democracy (EFDD)

3% Non-Inscrits (NI)

2% EU Parliamentary Groups

Note: The Period under review is June 2014 to November 2014. Results include Facebook and Twitter.

EU Parliamentary Groups Engaged in TTIP Debate

11

2.0

1.4

0.6

2.1

4.8

10.1

1.0

0.5

0 2 4 6 8 10 12

European People's Party (EPP)

Progressive Alliance of Socialists and Democrats (S&D)

European Conservatives and Reformists (ECR)

Alliance of Liberals and Democrats for Europe (ALDE)

European United Left–Nordic Green Left (GUE-NGL)

The Greens–European Free Alliance (Greens–EFA)

Europe of Freedom and Direct Democracy (EFDD)

Non-Inscrits (NI)

Number of Statements per MEP

Note: The Period under review is June 2014 to November 2014. Results include Facebook and Twitter.

TTIP Sentiment by Parliamentary Group

12

89

135

45

73

8 2

26 27 26

104

57

182

9 14

1

13

0

20

40

60

80

100

120

140

160

180

200

positive negative positive negative positive negative positive negative positive negative positive negative positive negative positive negative

European People's Party

(EPP)

Progressive Alliance of

Socialists and Democrats (S&D)

European Conservatives and Reformists (ECR)

Alliance of Liberals and

Democrats for Europe (ALDE)

European United Left–Nordic Green

Left (GUE-NGL)

The Greens–European Free

Alliance (Greens–EFA)

Europe of Freedom and

Direct Democracy (EFDD)

Non-Inscrits (NI)

EU Parliamentary Group Sentiment about TTIP

Note: The Period under review is June 2014 to November 2014. Results include Facebook and Twitter.

Conclusions and Outlook

13