troy presler resume_product management

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Troy S. Presler [email protected] 15159 Jeffers Pass NW, Prior Lake, MN 55372 (C): 612.669.4172 (H): 952.226.3703 PROFESSIONAL PROFILE Market Development and Product Marketing professional with over 17 years of product management experience across technology industry leaders. Solid track record of new product introductions in a dynamic and highly competitive industry. Recognized as an inspiring leader with the capacity to build highly productive teams domestically and internationally. Consistently recognized for exceptional communication skills and rewarded for top performance. AREAS OF EXPERTISE Product Management ~ Product Planning ~ Cost Benefit Analysis ~ Market Development Distribution Channel Development ~ Market Requirements ~ Technology Roadmaps Matrix Management ~ Product Development ~ Technical and Business Team Leadership PROFESSIONAL EXPERIENCE DELL 2011 – PRESENT Senior Product Planner / Marketing Manager , Eden Prairie, MN Lead Product Planner for the Software and Management features of the Dell Storage Center SAN product ($500M annual rev.). Managed the product planning of 14 releases with customer and market requirements driven through engineering development, test, launch and executive teams. Evangelize products through sales collateral, training, blogging, outbound messaging, field enablement, Betas and keynote/speaking sessions at customer enterprise forums (U.S. and International). Subject Matter Expert (SME) on software features enabling sales teams to close deals more reliably. COMPELLENT 2009 – 2011 Senior Product Manager , Eden Prairie, MN Launched new products through customer engagements, 3 rd -party software collaboration and internal technical development with cross-functional teams. Drove the business development of Compellent’s 2 nd generation NAS product from early 3 rd -party software generation through marketing launch including 6 customers in the first 2 months of revenue. Generated marketing collateral to enable sales and channel partners including selling guides, blogs, video, sourcebook and technical specifications. As hardware lead, helped launch the largest Storage Center hardware offering in Compellent history

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Page 1: Troy Presler Resume_Product Management

Troy S. Presler [email protected] Jeffers Pass NW, Prior Lake, MN 55372 (C): 612.669.4172 (H): 952.226.3703

PROFESSIONAL PROFILE

Market Development and Product Marketing professional with over 17 years of product management experience across technology industry leaders. Solid track record of new product introductions in a dynamic and highly competitive industry. Recognized as an inspiring leader with the capacity to build highly productive teams domestically and internationally. Consistently recognized for exceptional communication skills and rewarded for top performance.

AREAS OF EXPERTISE

Product Management ~ Product Planning ~ Cost Benefit Analysis ~ Market DevelopmentDistribution Channel Development ~ Market Requirements ~ Technology Roadmaps

Matrix Management ~ Product Development ~ Technical and Business Team Leadership

PROFESSIONAL EXPERIENCE

DELL 2011 – PRESENTSenior Product Planner / Marketing Manager, Eden Prairie, MNLead Product Planner for the Software and Management features of the Dell Storage Center SAN product ($500M annual rev.). Managed the product planning of 14 releases with customer and market requirements driven through

engineering development, test, launch and executive teams. Evangelize products through sales collateral, training, blogging, outbound messaging, field enablement,

Betas and keynote/speaking sessions at customer enterprise forums (U.S. and International). Subject Matter Expert (SME) on software features enabling sales teams to close deals more reliably.

COMPELLENT 2009 – 2011Senior Product Manager, Eden Prairie, MNLaunched new products through customer engagements, 3rd-party software collaboration and internal technical development with cross-functional teams. Drove the business development of Compellent’s 2nd generation NAS product from early 3rd-party software

generation through marketing launch including 6 customers in the first 2 months of revenue. Generated marketing collateral to enable sales and channel partners including selling guides, blogs, video,

sourcebook and technical specifications. As hardware lead, helped launch the largest Storage Center hardware offering in Compellent history Managed full product lifecycle aspects from pricing, launch, transitions, portfolio analysis, forecasting to end

of life while minimizing inventory and maximizing annual revenue Developed Market Requirements and product recommendations for SAN encryption via field research

SEAGATE TECHNOLOGY 1997 – 2009Senior Market Development Manager, Shakopee, MN 2005 – 2009Established new products, applications and markets for the Enterprise business unit 3-year roadmap through customer engagements, industry collaboration and internal technical / strategic planning. Drove the business development of the industry’s first Full Disc Encryption (FDE) drive in the Enterprise

marketplace through market analysis, customer alignments, technical partnerships, market messaging and product core team creation leading to > $3M Revenue in the first year.

Established the Distribution Channel market for FDE including partners, marketing, beta customers, pricing and full financial planning through launch.

Led a ‘Voice of the Customer’ team to explore and define future security solutions and products for Seagate’s Enterprise business unit.

Led a ‘Quality Functional Deployment’ (QFD) team to guide engineering development around Power improvements for the Internet Infrastructure market space.

Page 2: Troy Presler Resume_Product Management

Championed the roadmap planning process to enable 3-year product synchronization between market requirements and engineering capabilities to drive future revenue growth.

TROY S. PRESLER PAGE TWOSEAGATE TECHNOLOGY (Continued)

Developed the Marketing Requirements for the industry first 1 Terabyte drive forecasted to achieve over $2.5 Billion in revenue. Included pricing, cost targets, financials, technical product specs, and features.

Senior Product Manager, Bloomington, MN 2002 – 2005Spear-headed the design and development of Head Gimbal Assemblies (HGAs) for Seagate’s first 2-disc, Mobile (laptop) drive through the strategic planning and matrix management of a 12-member Core Team of Engineers, Designers, Materials experts and Planners. Initiated cross-cultural communications with Seagate’s Singapore, Thailand, Malaysian and Ireland factories

resulting in improved customer service, increased component design margin/maturity and expeditious closure on technical and logistical issues.

Developed a team charter establishing the roles, responsibilities, objectives, goals and strategic vision leading into the product development cycle.

Collaborated on the management of an annual $2.3 Million component level budget. Developed a financial model to close on component volume sorting and performance strategies. Reduced component evaluation builds by >50% to save $50k / month on FSA materials. Mentored a junior level product manager to facilitate development of leadership skills.

International Product Manager, Singapore 2000 – 2002Two year Liaison assignment with the Science Park / AMK Drive design and Manufacturing centers; provided onsite product management, cross-functional Core-team leadership and Far East support. Collaborated on launching the Ultra-series 6 product as a low-cost drive that sold over 38 Million units for

revenues > $2 Billion which competitively positioned Seagate as a Time-to-Market leader. Drove a Design for Six Sigma (DFSS), quality improvement initiative to reduce component scrap costs

through redesign and front-end testing resulting in improved overall product costs by > 10%. Executed failure analysis through Seagate’s Singapore, Thailand and Malaysian factories to drive corrective

actions and performance improvements back into the product development cycle achieving streamlined quality-control and change management processes.

Product Manager, Bloomington, MN 1998 – 2000Spear-headed the design and development of Head Stack Assemblies for a high-end, network Seagate drive (Ch73HH / 36LP) through the management of a 12-member Core team. Improved customer service, accelerated component design maturity and ascertained closure on technical

and logistical issues through extensive interaction across Seagate divisions.

Test & Automation Technical Lead, Bloomington, MN 1997 – 1998Managed a team of 6 engineers and 2 technicians in the recording heads department responsible for magnetic / electrical test automation development and deployment. Implemented 110 Slider Transfer curve testers into worldwide production to facilitate yield and quality

improvements generating $10+ Million annual savings.

3M COMPANY / IMATION CORPORATION 1994 – 1997Advanced Test Engineer, Wahpeton, NDDevelopment and implementation of advanced process equipment for 3.5” floppy diskettes. Implemented an electrical certification process to improve yields and quality resulting in cost savings of $2.8

Million annually; 3M Quality Achievement Award Finalist.

EDUCATION & PROFESSIONAL DEVELOPMENT

MBA, Carlson School of Management, University of Minnesota, Minneapolis, MN, 2005BS, Electrical Engineering, summa cum laude, Mathematics Minor

University of North Dakota, Grand Forks, ND, 1994

AFFILIATIONSVice Chair, Economic Development Advisory Committee (EDAC) for Prior Lake, MN

Prior Lake Rotary Club