The Finals: Larry O’Brien Trophy Tour 2015

Comprehensive Media Reach Summary

• Total Twitter followers reached: 57.9 million

• Total Instagram followers reached: 10.5 million

• Total Instagram likes: 219,650

• Total Facebook followers reached: 32 million

• Total Facebook Likes: 85,120

Celebrities Entourage • NBA Instagram

https://instagram.com/p/3R_lxARh_i/?taken-by=nba

• NBA Twitter https://twitter.com/NBA/status/604401636212109312

• Entourage movie Instagram: 83.7K followers, 3,218 likes • Jeremy Piven Instagram: 386K followers, 7,923 likes • Jerry Ferrara Instagram: 389K followers, 5,464 likes • Director Doug Ellin Instagram: 114K followers, 2,333 likes

Celebrities (cont.)

Blake Lively (actress)

Jamie Foxx (actor)

Celebrities (cont.) Brooklyn Decker (supermodel)

• NBA Instagram: 104k Likes

• Larry and @BrooklynDDecker striking a pose! #NBAPlayoffs Add NBA on Snapchat for more!

Ed Sheeran

• NBA Instagram: 174k Likes

• Just thinking out loud here but this is a great photo of @teddysphotos and Larry #NBAFinals

• NBA Twitter

Celebrities (cont.) Chanel Iman (Supermodel)

• NBA Instagram: 123k Likes

• The Larry O'Brien Trophy's in good hands until June! Thanks for keeping him safe @chaneliman. #NBAPlayoffs #NBAstyle

Hannah Ferguson (supermodel)

• NBA Instagram

• Instagram: 125K followers, 10K likes

• Twitter: So cool to get a chance to meet "Larry" the Larry O'Brien NBA Championship Trophy before tonight's… - 19K Followers

Celebrities (cont.) Hailey Clauson (supermodel)

• Personal Instagram: 105K followers, 1,889 likes

Ludacris (hip hop artist)

• Instagram: 4.2M followers, 65.6K likes

Celebrities (cont.) Rascal Flatts (country artists)

Celebrities (cont.) Mario Batali (Host and chef on ABC’s The Chew) • Instagram: 166K followers,

2,039 likes • Facebook: 444K followers, 2,062 likes • Video broadcast: https://www.mediamaxonline.com/dailybuzz/play/broadcast/mP99ijbkAkC6ektYOqo6fQ.mp4

Nate Ruess (lead singer of FUN)

• Twitter: I might be "Nothing Without Love" but here's hoping the same doesn't hold true for the @cavs & @mikemiller_13. - 19.1K followers

• Instagram: 18.7K followers, 3,396 likes

Celebrities (cont.)

Paramore (pop rock band)

• Twitter: 3.77M followers

• Instagram: 953K followers, 628K likes

• Facebook: 27M followers, 73K likes

• Also on Tumblr and website

Taryn Manning (actress)

• Twitter: 142K followers

• Instagram: 378K followers, 6,140 likes

Celebrities (cont.)

American Authors (pop rock band)

• Twitter: 63.6k Followers

• New trophy for our shelf... Listen to our new single "Go Big Or Go Home" here: http://smarturl.it/NBAPlayoffsAA #NBAPlayoffs

• Facebook: 546k Followers, 1,247 Likes

• Instagram: 66.5k Followers, 3,643 Likes

Celebrities (cont.) Michael Kelly (actor)

• Twitter: 21.4K followers

STELLA (music artist, daughter of Carlos Santana)

• Facebook : 692 followers

• Instagram : 3,494 followers, 159 likes

• Twitter: 3,494 followers, 159 likes

Celebrities (cont.) Nick Kroll (actor)

• Sports Illustrated Instagram: 2,048 followers, 32 likes

Nico & Vinz (pop artists)

• Facebook : 434K followers

• Instagram video: 65.7K followers, 2,039 likes

Chester Bennington (lead singer of Stone Temple Pilots) • Twitter: 581k Followers • #NBAPlayoffs • https://twitter.com/chesterbe/status/59289

6719047786498 • https://twitter.com/chesterbe/status/59281

3011255037954

Media Outlets

ESPN’s Around The Horn’s Toni Reali

• Twitter: 765K followers

GQ

• Twitter: 547K followers

• Instagram: 1.6M followers, 21.5K likes

Media Outlets (cont.) Men’s Fitness

• Twitter: 482K followers

• Instagram: 32K followers, 466 likes

Complex

• Twitter: 672K followers

• Instagram: 141K followers, 2,473 likes

• Tweeted about celebrities meeting the Trophy

Media Outlets (cont.) Ebony

• Twitter: A special visitor stopped past the EBONY offices in NYC for this year's #NBAPlayoffs @NBA! Who are… instagram.com/p/2rTCdBg-Mi/

203K followers

• Instagram: 65.2K followers, 604 likes

CBS’s Boomer & Carton

• Twitter: 67K followers

Media Outlets (cont.) The View

• Twitter: 401K followers

Media Outlets (cont.)

SI Now

• Twitter: 8,442 followers

• Instagram: 2,048 followers, 32 likes

SiriusXM

• Instagram: 52.7K followers, 492 likes

NYLON/NYLON Guys • Twitter: 482K followers

• Instagram: 717K followers, 3,718 likes

• Facebook: 1.6M followers, 97 likes

Media Outlets (cont.)

AOL Rise

• Twitter: 3,048 followers

• Instagram: 282 followers, 27 likes

SLAM Magazine

• Instagram: 1, 2, 3

• Twitter: 3 tweets for 296 K

• Facebook: 2M followers, 8,022 likes

Media Outlets (cont.)

STYLE

• Instagram: 434K followers,

4,695 likes

Vibe

• Instagram: averaged around 200 likes, 54.1K followers total – 1, 2, 3, 4, 5

– Article on Website

Resulting Coverage

• ABC’s Good Morning America – https://gma.yahoo.com/photos/2015-nba-finals-celebrity-fans-get-cozy-with-the-nba-championship-trophy-1433469662-

slideshow/stars-with-nba-trophy-photo-1433468692261.html

• CBS’s Boomer & Carton

– https://www.mediamaxonline.com/dailybuzz/play/broadcast/gS2jlaiLjE-ShW-7s0cgOA.mp4

• ESPN’s Around The Horn

– https://www.mediamaxonline.com/dailybuzz/play/broadcast/9RR503k6okiHjUd9PSZtDQ.mp4

• SI Now LIVE

– http://www.si.com/swim-daily/2015/05/19/hailey-clauson-si-swimsuit-nba-championship-trophy

• People

– http://www.people.com/people/gallery/0,,20920066_30329698,00.html#30341970

• Vogue – http://www.vogue.com/13265869/nba-fashion-blake-lively-chanel-iman

• WWD

– http://wwd.com/fashion-news/fashion-features/public-school-designers-nba-trophy-10140000/