Triple-win:

Triple Win:Corporate Partnerships that Benefit The

Salvation Army, the Corporation, and the People We Serve

Corporate Giving Trends Companies are driving toward

restoring giving to pre-recession levels 60 percent of companies increased total

giving since 2009 48 percent of companies increased

giving by more than 10 percent Of the companies that saw increases in

giving from 2009 to 2011, direct cash was the most prevalent form of giving

Corporate Giving Trends

53 percent of corporate foundations anticipate increased giving in 2012; an additional 16 percent anticipate no change

Between 2010 and 2011, overall foundation giving grew 2.2 percent compared to a 6 percent increase in corporate foundation giving

Corporate Giving Trends

Corporate giving is increasingly focused Employee matching gift and

engagement programs are high priorities

International giving is on the rise, largely driven by significant revenue growth abroad

Triple-win Partnerships

The corporation, The Salvation Army, and the people we serve

Corporate win: HUGE PR tool Employee engagement Cobranding Increased community vitality Tax incentives

The Changing Face of Fundraising

Relationship Fundraising

Approach a company as a partner, rather than a funder

Honor the gatekeeper Cash isn’t always King and the

Millionaire really may live next door Share your obstacles Be flexible with your request

Relationship Fundraising

Persistence pays off – but know when to walk away

Be strategic Maintain the relationship on

their terms

Cause-related Marketing

Product SalesPurchase PlusCobranded eventsSocial or public service marketing

Opening the Door Existing resources

Corporate partners, advisory board/committees, donors, and a donors passion

Identify your doughnut Kroc Centers Disasters “Big Ideas” Events

Making the Ask

Determine your ask What is the corporate win? Give them what they ask for—no more,

no less Concise, compelling, and concise

Triple Wins

Target DQ Grill & Chill Denali Moose

Tracks Best Buy Buffalo Wild Wings Caribou Coffee MorseKode Polaris Industries

For Discussion…

How do we collectively respond to the globalization of corporate partnerships?

What steps can we take to encourage leadership to embrace our response?

How do we accomplish the above while maintaining our local autonomy and authority?

Best Practices and Triple Wins

Resources LinkedIn Group: “Salvation Army USA

Grantwriters” http://www.linkedin.com/groups?gid=4158305&mostPopular=&trk=tyah

Grantwriting in a New Media Landscape: Forum on Policy & Procedures and How They Might Improve

Committee Encouraging Corporate Philantropy: http://www.CorporatePhilanthropy.org