triple win for the bicycle. advantages of positive incentives for a healthy and sustainable mobility...
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A worldwide bicycle community with the local advantages is deserves. A collaboration between India and The Netherlands - Amsterdam and Bangalore.TRANSCRIPT
Triple win for the Bicycle
Advantages of Positive Incentives for a Healthy and Sustainable Mobility
Choice.
Karnataka, Bangalore, june 2014Marcel Bijlsma
director
Janine Hogendoornfounder
AMSTERDAM before 1996
AMSTERDAM now
BANGALORE now
BANGALORE 2020
Albert Einstein
SITTING STILL = SMOKING
DON’T MOVE
AIR QUALITY - CLIMATE CHANGE
400 ppm
PLACEMAKING 4 PEOPLE
ClimateEnvironment
Social-interaction Accessible
Urbanization Public Space
Local Economy
Triple Health Effect
ClimateEnvironment
Health
TRIPLE HEALTH EFFECT MENTAL * PHYSICAL * AIR
Social-interaction Urbanization Public Space Health
Public Space Local Economy
49% turnover
CHANGE IS GOOD
WIN-WIN-WIN
3CycleMiles
vitality ~ productivity ~ air quality ~ placemaking
Employers
WIN-WIN-WIN
(local) governments
triple health effect ~ sociale interaction ~ local economy ~
placemaking
WIN-WIN-WIN
Employers
Retailers
turnover ↑ ~ local economy ~ authentic cities ~ visibility
WIN-WIN-WIN
(local) governments
Employers
WIN-WIN-WIN
All bicyclists togetherCommunityGAME-ELEMENTS
I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I
I I I I I I I I I I I I I I I I I I I I I I I I I I
EMPOWERED – FREE – SPACE – HAPPY
ChildrenWomen
ManAll income
groups Old
Young Government
Royals
simply everyone
Chec
k w
ww
.flic
kr.c
om/p
hoto
s/am
ster
dam
ize/
Example is better than precept ALL CYCLE COUNTRIES
24% CYCLES ALREADY
THEY FOLLOW as WIN-WIN
What if we can seduce people in a personal,
positive way towards smart mobility....?
Social mobility approach
Amsterdam
BANGALORE
m e e t s
AMBITION
Ring-Ring®WorldWide Community with
Local Advantages
Showcase of Social mobility approach towards a Healthy and Sustainable Mobility Choice.
Everyone chooses THEMSELF & the healthiest choice gets
rewarded
SMART CITIES
REAL-TIME CYCLE DATAWHERE & WHEN
INFRASTRUCTURAL PLANNING
INDIAN PILOT
SMARTPHO
NEAlgorithm
developed by Mobidot
API’S from OTHER APPSwith a check about the input
OTHER GPS-
DEVICESwith a check about
the input
DEVELOPCOMMUNITY-PLATFORM
EMPLOYERSGame element and group milesGOVERNMENTSgame element & group milesRETAILERSlocation based advantagesBICYCLERSnetwork - FOLLOWERS
PRIVACYback to the people
Advantages of Social Mobility approach to city policy making
Social Mobility approach=
Behavioural change
Behaviour
Measure
Analyse
Incentivise
Behavioural change cycle
Incentivise people to change
pleasure
planet
profit people
sustain able city
safe city
vital cityacces-sible city
attractive city
Social mobility approach
Win-win between Individual, social and city goals!
What kind of incentives promote change?
FUN
MONEY
INFORMATION
SOCIALPRESSURE PRESENTS
RECOGNITION
Justification
Social Mobility approach: new ways of collaboration
Social Mobility approach: new ways of collaboration
Social Mobility approach: new ways of collaboration
Social Mobility approach: new ways of collaboration
accelerometer + accelerate + GPS
algorithm: 90% probability
reward each CycleMile
Behaviour
Measure
Analyse
Incentivise
Back to theBehavioural change cycle
Behaviour
Measure
Analyse
Incentivise
Back to theBehavioural change cycle
ICT platform Software-as-a-Service
Incentive capabilities
ICT platform
Targetgroupspecifi
c
Hotspot
specific
Periodspecifi
c
Analysis capabilities
ICT platform
Targetgroupspecifi
c
Hotspot
specific
Periodspecifi
c
Policy insight:Floating People Data (1)
Policy insight:Floating People Data (2)
Policy insight:Floating People Data (3)
Social mobility: a paradigm shiftPeople centred mobility System focused transport
infrastructureTravellers act as sensors In-mode sensors
Travellers act as ‘suppliers’ Central system control
Personalised transport options Increased automation
Personal ‘lifestyle dashboard’ Increased infrastructure to infrastructure
Travellers, third parties ‘finance’ infrastructure, with LGO
Centralised finance of infrastructure, pay-as-you-go
Supporting ‘good’ travel decisions Provision of ‘good’ transport options
Personal optimisation (own goals) with sustainability goals
System optimisation with sustainability goals
Cross-sectoral ICT, web 2.0 technology Mixture of fixed and pervasive technology
Virtual social community Access to dynamic system information