trevor young -- building your brand like the pros
DESCRIPTION
Trevor Young gave this keynote presentation at Social Media Down Under 2013.TRANSCRIPT
Building your brand like the pros!(Leveraging the power of content marketing & social media communications)
WEB: www.trevoryoung.me
BOOK: www.microdominationbook.com
LINKEDIN: linkedin.com/in/trevoryoung
TWITTER: @trevoryoung
@trevoryoung | trevoryoung.me | microdominationbook.com
Is this YOU?
@trevoryoung | trevoryoung.me | microdominationbook.com
“A brand is what people say about you when
you’re not in the room.” -- Jeff Bezos, Amazon.com
AUTHENTICITY is the ‘not-so-secret sauce’
@trevoryoung | trevoryoung.me | microdominationbook.com
@trevoryoung | trevoryoung.me | microdominationbook.com
Why take control of your brand?
@trevoryoung | trevoryoung.me | microdominationbook.com
Trust.Like.Know.
@trevoryoung | trevoryoung.me | microdominationbook.com
Trusted source of information!
Trust.Like.Know.
BUZZ!VISIBILITY
@trevoryoung | trevoryoung.me | microdominationbook.com
@trevoryoung | trevoryoung.me | microdominationbook.com
“Every connection is a potential business or social opportunity” – Iggy Pintado, author, The Connection Generation
PLATFORM@trevoryoung | trevoryoung.me |
microdominationbook.com
@trevoryoung | trevoryoung.me | microdominationbook.com
HOME BASE (blog)
CONTENTCREATION
SOCIALPARTICIPATION
Media Relations
Events | Face-to-Face Activity
+ADDING VALUE via your platform
Be interesting!
Be relentless!
Be relevant!Be human!
@trevoryoung | trevoryoung.me| microdominationbook.com
@trevoryoung | trevoryoung.me| microdominationbook.com
3 styles of content
@trevoryoung | trevoryoung.me| microdominationbook.com
Utility-based content
@trevoryoung | trevoryoung.me| microdominationbook.com
Thought leadership
content
@trevoryoung | trevoryoung.me| microdominationbook.com
‘Human’content
@trevoryoung | trevoryoung.me| microdominationbook.com
Thoughtleadershipcontent
Utility-basedcontent
‘Human’content
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@trevoryoung | trevoryoung.me | microdominationbook.com
YOUR PLATFORM
SOCIAL
CONTENT
‘VILLAGE’ OF SUPPORT(community)
@trevoryoung | trevoryoung.me | microdominationbook.com
@trevoryoung | trevoryoung.me | microdominationbook.com
Pick yourself!
DIY social media marketing for small business - online training course
microdominationbook.com
www.thereachkit.com
WEB: www.trevoryoung.meTWITTER: @trevoryoungBLOG: www.prwarrior .com
THANK YOU!