TrendsSpotting Annual Prediction Report reviews upcoming trends and their implications.

Looking at 2015 – we aim at figuring out what will be new in consumer adoption for 2016.

Covering trends in different consumer domains , we’ve learned that consumer needs can be

quickly gathered to observed behaviors. People are looking for ways to display these behaviors.

Technologies offer them such solutions.

We are interested in finding out how such future developments may unfold next year.

What’s THE NEW NEXT?

1st stage evolution of social robots: basic information (personal preferences, social data,

general internet information) + basic functionalities (photo taking, alerts, reminders) +

friendly imaged object with minimal moving abilities

HIGHLIGHTS

Consumers will interact with internet based moving objects

Consumers will be looking for supervised professional service to analyze health data

After 100 years of people driving cars, cars will be driving people.

Platforms offering companies sharing models for expensive products

Live broadcast media hype

New social norms will be adopted for groups to be effective and functional

While Industrial and service robots were quite common in the last few years, companion

robots are certainly the next big hit in consumer products. Integrate even basic

information (personal preferences, social data, general internet information), add some

functionalities (photo taking, alerts, reminders) and display it on a friendly imaged object

with minimal moving abilities – to get a useful social robot that can effectively interact

with our lives. Looking at how people interact with the most basic BI motion less robots

(Amazon’s Echo) teaches a lot about future interactions with robots. Follow MIT’s Jibo,

Softbank’s Pepper, Keecker, and Buddy.

SOCIAL ROBOTS

Self-driving cars will free drivers from heavily rooted responsibilities.

Certainly, driving time can be work time and fun time. The process will be about taking

the wheel away. At first, people will still be kept behind the wheel, ready for emergency

alerts. They will be less and less focused on driving. With proven safety (eventually

‘hands-off’ will be safer) - people will be totally free to use all the space in the car for their

convenience. Once cars will be fully auto driven, and apps will offer shared rides - the

concept of owning a car will diminish among the mass.

AFTER 100 YEARS OF PEOPLE DRIVING CARS, CARS WILL BE DRIVING PEOPLE

Measured by health monitoring apps and mobile health accessories, people will

eventually want their data to be continuously analyzed and supervised by professionals.

This unique service will be high priced (insurance risks).

HEALTH

Sharing big - Airbnb for the Enterprise

The sharing economy is so far very popular and beneficial on individual basis (sharing

your car, renting your house, dinner hosting, money lending, music sharing, and so on).

Some companies have already implemented the shared workplace in hot locations

(WeWork, Blender ).

This year companies will realize they can cut budgets while sharing - and not only at the

cloud.

Expect: We will see platforms rising up to offer sharing models for expensive products

such as 3D printers, manufacturing machines, medical devices, cars, planes and even

shared labs for experiments in space.

SHARING BIG - AIRBNB FOR THE ENTERPRISE

Sharing big - Airbnb for the Enterprise

What used to be private - now goes really public - and live!

Meerkat, Periscope and Facebook are allowing users the ability to share live video with

followers from just about anywhere. Live broadcast feels different than linked videos. It

opens a whole world of live engagement not only with celebs but also with special

broadcast themes (Koreans love to watch people eat dinner, others will like you to show

them your fridge, while teens are now broadcasting themselves sleeping..)

Expect - People using live broadcasting as platforms for public classes (yoga, dance, art,

cooking, etc.) and specialized domains such as travel and experience sharing.

SOCIAL TRENDS: FOLLOW ME LIVE!

For social groups to survive – they must adopt more effective norms of behavior (no free

spirit chats in groups created with a purpose).

Once gathered with agreed norms of behavior, they can serve for great functions

EVOLUTION OF SOCIAL NORMS: SOCIAL GROUPS TO BE MORE FUNCTIONAL

“ Few months ago, I created SOS ONLY whatsapp local group, as alternative to the neighborhood social group. I added new comers only after they agreed to use the group for urgent situations only. It works! We had events of burglars where neighbors came to help much faster than the police”.(T.W.)

"Shup" icons to be used

as a polite reminder.

SOS groups for

urgent issues only

Consumers

Technologies

Organizations

1. Consumers will interact with internet based moving objects 2. Consumers will be looking for supervised professional service to analyze their health data

3. After 100 years of people driving cars, cars will be driving people. 4. Live broadcast media hype

IOT, automatic systems, Internet BI, sensors and monitors, robots

Companies will be sharing expensive solutions

Domains Automobile, Design, Health, Medical, Social

TrendsSpotting’s Prediction Model

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