Trends Assessment – MKTG 7546

University of Memphis

Sam McDaniel

Mobile Web: There’s Not An App

For That

What is the Trend You Ask???

What is the Current Landscape?

Future Applications

Financial Impact

Channel Cost Reach Number of People Per $

Mobile Website 30,000$ 36.40% 2839.20

Mobile App (iPhone Only) 30,000$ 6.75% 526.67

Mobile App (iPhone, Android, BB) 90,000$ 23.04% 599.00

Should Your Company Get

Ahead of the Trend?

flava flav yeah boy! - YouTube

Need More?

http://www.slideshare.net/SamM

cD01/trends-assessme