trends and developments in the haircare sector in the uk
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Market Focus: Trends and
Developments in the Haircare
Sector in the UK
Category : Consumer & Retail
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Introduction to Report
Launch Date: February 28, 2014
Number of Pages: 43
Geography Coverage: United Kingdom
Available Format: PDF
Price For Single User License: USD 1,328
Price For Site User License: USD 2,656
Price For Global User License: USD 3,984
Delivery Time: Within 24 Hours (During Working Days)
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About the Report
This report provides a concise overview of the Haircare market in the UK. After reading this report, you will understand the size of the market, the economic, demographic and behavioral trends which will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
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Research Findings
Companies are now focusing on adding value to the basic cleansing action of the dry shampoo to offer value added combinations.
Consumers prefer products that provide multiple functionalities and help them to save time and money.
Consumers are increasingly concerned by the health effects of chemicals in Haircare products and see “natural” ingredients as being better for their scalp and hair.
Haircare products marketers are following the skin care market by targeting the older population with anti-aging ranges.
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Key Market Issues
Consumers are increasingly looking at private labels as an alternative to brands and are trading -up to premium private label ranges which are available at lower prices than higher priced branded products.
Factors such as aging population and a desire to look attractive are influencing consumers' buying patterns in the UK Haircare market. Marketers are innovating to target grooming conscious consumers. The aging population is significantly driving demand of anti-aging and preventive anti-aging products.
Marketers are shifting the shampoo category from basic hair cleaning products, to value added product lines, by offering convenient and hybrid products to the customers.
Private labels recorded higher growth in the Haircare market than national brands during 2009-2012. The high growth rate is due to the consumers search for better value for money products, which is the leading consumer motivation in the Haircare market.
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Key Features and Benefits
Analysis of consumer behavior, economic conditions and demography reveals emerging opportunities in the Haircare sector.
Key growth categories are highlighted by analyzing the market dynamics of major Haircare categories.
Market shares are provided for the leading brands and private labels across the Haircare categories.
An overview of packaging trends in the UK's Haircare sector is provided, including primary packaging material and type, packaging closures and outer packaging.
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Report Coverage Country context
Consumer Overview
Sector Analysis
Brands and Private Labels
Packaging Insight
Future Outlook- four key trends in the UK's Haircare sector
Data Appendix and Summary Methodology
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Company Coverage
1. Unilever PLC2. L'Oreal S.A.3. Percy and Reed4. Alterna Haircare5. Chanel S.A.6. Tara Smith7. Tesco8. ASDA9. Morrison's
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