Trend Insight SS2015

Divya.M

MFM/14/301

Target Customers

• Affordable high

fashion

• 20 to 35yrs

• Seeking high fashion

always

• Upper middle class

& working class

Silh

ou

ett

e

Silh

ou

ett

e

• Floral Jackets

• A-line Dresses

• Lacy Dresses

• Dolmen Sleeve

• Summer Tops

• Printed Denims

• Abstract Print

Jeggings

Silhouette

• Earthen

• Fresh

• Pastel

• Autumn/Spring

Color

• Cotton

• Linen

• Synthetic

• Tulle Net

• Silk

• Brasso

• Suede

• Knits

• Polyester

• Lace Fabric

• Denim

Fabric

Fabric

Composition

• 100% Cotton

• Cotton Blend

• Linen Blend

• Polyester

Prints/Patterns

• Floral Prints

• Animal Prints

• Stripes & Checks

• Pop Prints

• Summer Prints

Surface Ornamentation

• Embroidery

• Pin tucks

• Leather

• Tulle net/lace

• Tassels

Accessories & Trims

• Tassels

• Zips

• Wooden Button

• Price Tags

• Synthetic Strips

Thank You