INTERIORSS/S & A/W ‘11

Introduction

Welcome to Trend Anthology’s 2011 Interior trend forecasting book. As interiors don’t change as quickly as Fashion, mainly because we can’t afford to, this book covers 4 trends across all the seasons of 2011. These 4 trends are: Eco Geek, Clean Cut Lines, Optimism and Understated Luxury.The magazines let you know the current trends; however we’re one step ahead, predicting next year’s trends. So that when the year comes round, your home will already be on trend. In this book you will find colour palettes, prints, products and designs relevant to each trend.We hope you will find a trend that suits your personal taste. remember, these trends are guidelines, not rules, so be creative and put your own twist on it!

Danielle PooleyCreative Director of ‘Trend Anthology’

Contents

Optimism

Understated Luxury

Eco Geek

Clean Cut Lines

OptimismDuring a recession, one would think that design would be influenced by the doom and gloom that consumers are

surrounded by. However, it influences design in an opposite way. Instead of colours being dull and prints being plain, they become bright and bold. Without realising it, consumers are buying into what is known as Optimistic Design. It is ways

of making consumers feel more positive in a negative societal situation.

The concept of Optimism stems from the idea of ‘Escapism’,

children’s books and films, e.g. Harry Potter, Alice in Wonderland etc. It is a breath of fresh air for consumers to have something that’s a bit different to their

daily lives, something that brightens their day, like the colours yellow, green, blue

and pink.

Retailers realised during that instead of focusing on the negatives in life, their products and advertising

campaigns needed to highlight the positives.

In 2008, Barclay’s created an advert which one can’t help but smile at when watching it. The advert is simply a man who travels home from

work on a waterslide, which weaves its way through the city. There is no dialogue throughout the advert until the end where the voiceover simply says ‘Contactless

technology from Barclay card, making payments simpler.’ Instead of talking about the Typical APR of theircards,

or the Interest they charge, the advert is about enjoying life with Barclay’s.

Bright

Confident

Half-Full Glass

Positive

Bold

Statement Making

Brave

Cheerful

Daring

ColourPalette

ColourCombination

Green Pantone 802CBlue Pantone 305C

Purple Pantone 2602CRed Pantone 485C

Orange Pantone 1645CYellow Pantone 803C

Prints

Stripes of different

thicknesses which is achieved by layering plain bold strips of

plain wallpaper.

Fabrics

Art Deco

Cotton Matt Velvet Claret

Le Mans Moroccan

‘Frank’

‘Stripes Mural’

Contrast Red & White

Understated Luxury

Old is the, well, new! The concept of salvaging products that are decades old or making products look decades old: Understated Luxury is the new

trend.

The sofa which looks like children have played on it every day for a year may have cost you one months’ pay packet, however someone who sits on it will think you got it from Camden Market for

£50. Consumers aren’t shouting about their products any more as it is part of their home, not a showroom. Luxury now tends to be shown in the car that you drive or the mobile phone you

own as opposed to your home.

Consumers have gained personality again and are buying what they like as opposed to what they are being told to buy by the adverts on the TV

or in the magazines.

Materials like concrete are making a comeback, as long as it looks like it’s not been treated. Patterned tiles on floors that you’d see at The

Black Country Museum are becoming popular within the home again. Reclaimed and salvaged

items like doors and cast iron radiators are in high demand. Even the smaller items of

interiors like storage, people are using old suitcases they find in Vintage or Charity shops.

Even crockery looks like it’s come from different centuries!

Vintage, retro, and back to basics themes are all showing through in this trend of creating an

illusion of Understated Luxury.

Unique

Personalised

One of a Kind

Rare

Discreet

Modest

Comfort

Traditional

Low Key opulence

Colour Palette

Colour Combination

Red Pantone 484CD.Brown Pantone 4975CL.Brown Pantone 462CCream Pantone 7499CMint Pantone 566C

Grey Pantone Cool Gray 4C

Prints

Prints are minimal and rustic looking.

Fabrics

Marlborough Paris GreySoho Square

Bronze Red

Catherine Blue GoldOtello Delft

Leather Chocolatte

Eco GeekConsumers are becoming more aware of their carbon footprint, the waste

they create and the products they buy. Since the price of fuel rocketed around 2007, the price of consumer products has also increased, pushing

consumers into finding other ways of producing goods, food in particular.

The term Vertical Farming refers to an agricultural technique involving large scale agriculture in urban areas. The idea is that using recycled

resources and greenhouse methods, these high rise buildings will produce fresh vegetables and fruit all year round. Despite the fact that it is a

concept which is going to be implemented in about 5-10 years time, a lot of design for the home is being based around the idea.

Growing your own vegetables and fruit used to be a thing of the past and considered

to only happen in the countryside; however it has made A resurgence not only in the

countryside but also the cities. Vegetable patches on roofs and in window boxes, bee

hives on the top of city blocks. The creation of bread makers means that

consumers can now make their own bread without having to take too much time out of their schedule. Making your own fruit

and vegetables and home cooking is making a return to modern day culture as

consumers have realised it is in fact a lot more convenient than it used to be,

and a lot cheaper than supermarket food.

In regards to products within the home, ecological design has become a lot more popular because aesthetics have improved greatly. Products don’t look like they’ve been recycled or remodelled from junk. Even

eco-friendly doll houses are being created so as to keep up to date with modern society and to teach children how important eco design is.

Raw Materials such as timber are becoming an even more popular material to use in the home and interior products. Despite wooden floors being more expensive than laminate, the aesthetics of real wood outweigh

the cost. Now that the majority of furniture companies work in conjunction with the Forest Stewardship Council, timber is becoming a

more eco friendly and sustainable source.

The eco geek is no longer the one put on the backbench; they are the ones who are the driving force behind the future of design.

Natural

Back to Basics

Straightforward

Recycling

Reinventing

Being closer to Nature

Naturally Processed

Bringing the country to the city

Colour Palette

Colour Combinations

Green Pantone 369COff Green Pantone 7495COff White Pantone 7541C

Black Pantone 426CBrown Pantone 722C

Beige Pantone 7503C

Materials

Fabrics

Natural materials such as wood and

clay with recyclable

materials like paper and cardboard.

Yalta Natural

Seville Camelia

Grids Stone

Clean Cut Lines

From wooden houses, to brick, and now back to wood, architecture has also come full circle in regards to the materials used. The design hasn’t

though, it has moved forward at a great pace.

The Arts and Crafts movement brought about aesthetics and functionality

together, Memphis created the aesthetics over functionality trend.

However, the current trend is beauty, but within the eye of the beholder, AND functionality. Many structures at the

moment are just as they are described: very structured.

There are clean cut lines, vast amounts of one material, whether that is wood, glass, or concrete, and no

clutter. Architects have realised that consumers have enough clutter in their life as it is, so why clutter their home as well:

this includes the interior as well as the exterior.

This trend has been inspired by the futuristic trend which has circulated most Fashion Catwalks for years now. It usually looks fairly plain, but extremely impressive: theatrical minimalism is

the key phrase with this trend.

Futuristic

Orderly

Tidy

Structured

Bold

Strong

Durable

Minimalist

Theatrical

Colour Palette

ColourCombinations

Blue Pantone 622CRed Pantone 1797C

Black Pantone 419CD.Grey Pantone 7544CL.Grey Pantone 413C

Off White Pantone 7541C

Materials

A mixture of man-made and

natural materials: all with a hard texture to them.

Fabrics

Broad Weave Linen

Malaga Ivory

Brushed Linen Cotton IceMexico Ebony

Suppliers

Prints

Wallpapers Direct‘Stripes Mural’

http://www.wallpaperdirect.co.uk/

Sandberg‘Frank’

http://www.sandbergab.se/en

The Little Greene‘Soho Square Bronze Red’‘marlborough Paris Grey’The Little Greene

http://www.thelittlegreene.com/wallpaper.asp

Fabrics

Sofa.comContrast Red & White

Broad Weave LinenCotton Matt Velvet ClaretBrushed Linen Cotton ice

Leather Chocolatte

http://www.sofa.com/

End of Line FabricsCatherine Blue Gold

Otello DelftArt Deco

Le Mans Moroccan

http://www.endoflinefabrics.co.uk/

John LewisGrids Stone

Seville CameliaYalta NaturalMalaga IvoryMexico Ebony

ReferencesLace Printhttp://fc05.deviantart.net/fs14/f/2007/060/8/c/Black_Lace_by_KainApophy-sis.jpg

Optimism1. Stripeshttp://www.jeeyun.comuploaded_imagespaulsmith-734057.jpg.jpg

2. Red crockery sethttp://www.debenhams.comwebappwcsstoresservletprod_10001_10001_332012917203PC12_-1breadcrumb=Home%7EDesigners%7EHome+%26amp%3B+furniture.jpg

3. Windows blow-up househttp://www.thecoolhunter.co.ukarticledetail1546microsoft-vista.jpg

4. Paul Smith Minihttp://www.kitmeout.comimg_assetspaul-smith-mini.jpg

5. Flower make-uphttp://www.makeupandbeautyblog.comwp-contentuploads200706mac-c-shock.jpg

6. Ettoire Sottsass Bookcasehttp://www.apartmenttherapy.comimagesuploads9-18-memphis.jpg.jpg

7. Red & White flower (urinal)Own Postcard from Barton Grange Garden Centre

8. Balloonshttp://legacyalaska.comwp-contentuploadsballoons-in-sky.jpg

9. Rubiks cubehttp://blog.lib.umn.eduisler010asianamericanstudiesrubiks-cube.jpg

10. Stripes Mural Wallpaperhttp://www.wallpaperdirect.co.ukproductsmuralsstripes-mural64959.jpg

11. Bodum Toastershttp://4.bp.blogspot.com_TPi0n7DhN8sSqZpAgzJDbIAAAAAAAAFnoTKUAakYNZows400bodum+toaster.jpg

12. Red Storage UnitElle Decoration Magazine, October 2009, ‘Pastoe’http://www.pastoe.com/en/1-about-pastoe/p

13. Mondrian Storage UnitElle Decoration Magazine, February 2010, ‘Homage to Modrian’http://www.architonic.compmviwhomage-to-mondrian-2-cappellini1075516.jpg

14. Paul Smith Smeg Fridgehttp://slimanedesign.blogg.se/images/2007/smeg_1169386730_8733597.jpg

15. Red RugElle Decoration Magazine, October 2009http://www.interiorsfromspain.comFicherosEstaticoshabitatNovedadesY-

16. Polaroid Camerahttp://definitivetouch.comwp-contentuploads200911Leica-Hermes-Limited-Edition-M7-Camera-1.jpg

17. Coloured ShuttersElle Decoration Magazine, October 2009, ‘Custom West Shutters’http://www.customwest.co.uk/

18. Interior w/ grass, pink & whiteElle Decoration Magazine, February 2010, Page 115

19. Red RoomElle Decoration Magazine, February 2010, Page 98

20. White showroom w/ laminate chairs & col-oured unitshttp://www.pastoe.com/en/1-about-pastoe/p

21. Blue & white room w/ yellow Perspex chairDulux flyer

22. Memorabilia CushionsElle Decoration Magazine, February 2010, Page 110http://www.retrotogo.com201001andrew-martin-picture-show-cushions.html.jpg

Understated Luxury1. Brick ImageOwn photograph

2. Suitcaseshttp://nibsblog.files.wordpress.com200802opt-stack-of-suitcases.jpg.jpg

3. Retro Drive-inhttp://www.thecoolhunter.co.ukarticledetail1077grand-opening--drvin-new-york.jpg

4. Nissan Figarohttp://www.japaneseusedcar.caimg1991nissan_figaro_g01_01.jpg

5. Maison Prison Hotel Bathroomhttp://graphics8.nytimes.comimages20060416travel16check.1.jpg

6. Maison Prison Hotel Hallwayhttp://www.concierge.comideashotelstours1304page=1.jpg

7. Polaroid ImageOwn Photograph

8. Stairs & MannequinsElle Decoration, March 2010, Page 68http://www.baileyshomeandgarden.com.jpg

9. Suitcase LockOwn Photograph

10. Vintage Dresshttp://www.rollingstonevintage.comvvspfilesassetsimageswomens-vintage-clothing-stylist.jpg

11. Old Doorhttp://platformtworca.files.wordpress.com200904polish-shop-barking-20-cm.jpg

12. Salvaged Paper Boxeshttp://www.inhabitat.com20100209build-it-green-is-a-one-stop-reclaimed-materials-shop-in-nycbuild-it-green-nyc-9extend=1.jpg

13. Old crockeryElle Decoration Magazine, March 2010, Page 55

14. Stacked suitcaseshttp://images.google.co.ukimgresimgurl=httpwww.fclo.compicturesVintage%2520Suitcase.jpg&imgrefurl=httpwww.fclo.comrental-sbrowse_rentals.php%3Fcategory%3D3%26showid%3D50&usg=__05BQCEi1PcmMY99zIYX-TlX8yuU=&h=573.jpg

15. Salvaged doors & radiatorsElle Decoration Magazine, March 2010, Page 68

16. Bird CageElle Decoration Magazine, March 2010, Page 98

17. Chest of Drawers (Retrovius)Elle Decoration Magazine, March 2010, Page 68http://www.retrouvius.comdocshome.phpid=6294000.jpg

18. Green Corridor w/ suitcaseshttp://images.google.co.ukimgresimgurl=http2.bp.blogspot.com_l98f1H-W5uoESqrZKXvweyIAAAAAAAABlwuAVa3z69Ocws400stacked%2Bsuitcases%2B3.jpg&imgrefurl=httpdeluxanyc.blogspot.com200909stacks-of-vintage-suit-cases.html&.jpg

19. White BedroomElle Decoration Magazine, February 2010, Page 117

20. Wooden CabinetElle Decoration Magazine, February 2010, Page 118

21. Radiator & chairhttp://mirrormirror.typepad.com.a6a00d8341c7dce53ef0120a6ada103970c-pi.jpg

22. Living room w/ leather chairsElle Decoration Magazine, February 2010, Page 116

23. Concrete Floored KitchenElle Decoration Magazine, February 2010, Page 115

Eco Geek1. LeavesOwn photograph

2. Grass bench http://www.inhabitat.com20100305voltpot-planter-charges-your-gadgets-with-dirt-power.jpg

3. Wood and tiled flooringElle Decoration Magazine, February 2010, Page

4. Flower boxeshttp://i.telegraph.co.uktelegraphmultimediaarchive01455pterrace1_1455359c.jpg

5. Vertical Farminghttp://ww.lostateminor.comwp-contentuploads200804vertical_farming_1.jpg

6. Gary Harvey Dresshttp://2.bp.blogspot.com/_oJ9X023WwPQ/SuzjLNDjfPI/AAAAAAAACiY/VVg0tr4zRgw/s400/NewspaperDress.jpg

7. Rooftop Beekeeperhttp://4.bp.blogspot.com_kBgNv0jcriURs1_KukCXwIAAAAAAAAAzwZzyhjP_9Iy0s3202007-8-21-%5Bedited%5Drooftop_lowres.jpg

8. Urban Gardenhttp://www.trendhunter.comtrendsearth-designs.jpg

9. Eco Kitchenhttp://www.inhabitat.com20100210faltazi-envisions-the-eco-kitchen-of-the-future.jpg

10. Wooden Floor SampleElle Decoration Magazine, February 2010

11. Cardboard SampleOwn Photograph

12. NewspaperOwn Photograph

13. Bic Pen Chandelierhttp://www.inhabitat.com20070110bic-ballpoint-pen-chandelier.jpg

14. Triangular timber seathttp://www.inhabitat.com20100127fashion4home-unveils-bamboo-furniture-line-lets-customers-vote-on-it.jpg

15. Crate Modular Furniturehttp://www.inhabitat.com20100224wood-pallets-repurposed-into-modular-furniture.jpg

16. Trolley Seathttp://www.reestore.comannie.htm.jpg

17. Extension Leads http://www.and-made.comindex.phppage=archive.jpg

18. Extension Leads http://www.and-made.comindex.phppage=archive.jpg

19. Paper BagFX Magazine, October 2009, Page 11http://www.designboom.comweblogcat8view5688saskia-diez-papier-bags.h

20. Magazine Mirrorhttp://www.thedailygreen.comcmthedailygreenimagesfKtdg-fashion-magazine-mirror-2009-de.jpg

21. Cardboard TableElle Decoration Magazine, February 2009, Page 117

22. Wooden Bunk BedElle Decoration Magazine, February 2010, Page 119

23. Cardboard Store Displayhttp://www.inhabitat.com20091210100-recycled-cardboard-interior-is-to-tally-tubularburnt04.jpg

24. Garden Planter Mirrorhttp://www.inhabitat.com20100204grass-mirror-planter-wall-adds-green-to-any-room.jpg

25. Kodak Film Curtainhttp://www.inhabitat.com20100305diy-vibrant-curtains-upcycled-from-old-film-slides.jpg

26. Cardboard seatinghttp://www.thecoolhunter.co.ukarticledetail1074paper-lounge.jpg

27. Wooden PanellingElle Decoration Magazine, February 2010, Page 120

Clean Cut Lines1. Magazine SpinesOwn Photograph

2. Coloured buildinghttp://www.thecoolhunter.co.ukarticledetail1510flower-market--barcelona.jpg

3. Brick & Glass Buildinghttp://www.thecoolhunter.co.ukarticledetail1654andels-hotel-lodz.jpg

4. White Box Buildinghttp://www.thecoolhunter.co.ukarticledetail1665plus-house--japan.jpg

5. Audi Carhttp://cars.uk.msn.comfeaturesphotos.aspxcp-documentid=151739250&page=1.jpg

6. Concrete Girder BuildingElle Decoration Magazine, March 2010, Page 105

7. Water Bottleshttp://www.reusablebottle.co.ukindex.phpcrn=230.jpg

8. Futuristic Fashionhttp://www.style.comslideshowsstandalonetrendsfeaturesyear200618m.jpg

9. Eye Make-uphttp://us.123rf.com400wm400400domenicogelermodomenicogelermo0812domeni-cogelermo0812000053950309.jpg

10. White Wall cabinetshttp://www.architonic.compmviwnuvola-dada1076963.jpg

11. White sofahttp://www.arflex.itprodottisk_prodotti.asphead=11&cat_id=89&titolo=cosa&div_id=11.jpg

12. Black & white chairshttp://www.arflex.itprodottisk_prodotti.asphead=11&cat_id=86&titolo=cosa&div_id=.jpg

13. Box Shelvinghttp://4.bp.blogspot.com_JUoH2gp31QRyGqcKq4NqIAAAAAAAAEdcmZw76lODZO8s400thumb_3_1_edited.jpg

14. Coloured MirrorElle Decoration Magazine, February 2010, page 35http://www.chaplins.co.ukmodern-furniture-product-search.html.jpg

15. Laminate Chairhttp://www.treehugger.combookseat-shelf-chair-fishbol.jpg

16. White Bugatti ChairFX Magazine, October 2009, Page 36http://modculture.typepad.com.a6a00d83451cbb069e2012876b9e936970c-800wi.jpg

17. Pyramid Bookcasehttp://www.furniturestoreblog.com2010030215_cool_bookcases_for_the_mod-ern_home.html.jpg

18. Yarra Househttp://www.thecoolhunter.com.auarticledetail162.jpg

19. Vitra Househttp://www.thecoolhunter.co.ukarticledetail1691vitra-haus-by-herzog-and-de-meuron.jpg

20. Clip House Madridhttp://www.copperconcept.orgimagesrefpic3419.jpghttp://www.e-architect.co.ukmadridjpgsclip_house_madrid_cd270709_5.jpg

21. Delta Shelter Househttp://www.jetsongreen.comimages20080115deltashelter.jpghttp://www.olsonkundigarchitects.comgallery_cache38430_380Delta_Shelter_019.jpghttp://www.olsonkundigarchitects.comgallery_cache38800_600Delta-Shelter-BB-018.jpg

22. Melbourne Theatrehttp://www.thecoolhunter.co.ukarticledetail1691vitra-haus-by-herzog-and-de-meuron.jpg