trazer business solution document - trazer 2

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A NEW BUSINESS SOLUTION POWERED BY ©TRAZER TECHNOLOGIES INC TRAQ LTD WWW.TRAZER.COM WWW.TRAQ3D.COM U.S. Patents 5,524,637 | 6,073,489 | 6,098,548 | 6,308,565 | 6,430,997 | 6,749,432 | 6,765,726 | 6,876,496 | 7,038,855 | 7,359,121 | 7,791,808 Maximize your dollar per square foot return on investment with this dynamic Closing tool Personal and group training tool, and Member retention tool

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Page 1: TRAZER Business Solution Document - TRAZER 2

A NEW BUSINESS SOLUTION

POWERED BY

©TRAZER TECHNOLOGIES INC ▪ TRAQ LTD ▪ WWW.TRAZER.COM ▪ WWW.TRAQ3D.COM

U.S. Patents 5,524,637 | 6,073,489 | 6,098,548 | 6,308,565 | 6,430,997 | 6,749,432 | 6,765,726 | 6,876,496 | 7,038,855 | 7,359,121 | 7,791,808

Maximize your dollar per square foot return on investment with this dynamic

Closing tool Personal and group training tool, and Member retention tool

Page 2: TRAZER Business Solution Document - TRAZER 2

BUSINESS SOLUTIONS

YOUR CHALLENGE TRAZER SOLUTION

Create interest in the personal/group training investment

Members and prospects find TRAZER2 intriguing, moti-vating them to explore personal and/or group training. The result? Increased introductory personal/group training sessions and initial fitness assessments.

Increase closing percentages for personal training

Capitalize on this appealing technology, the motivating data, and the FUN factor to close more clients and higher closing percentages for personal / group training.

Increase new memberships and retain current members

TRAZER2’s 3-D life-sized games, coupled to PowerTRAQ resistive bands, captivate members and guests. Guest tours become magical with the fascination and curb appeal of TRAZER. Guests intuitively accept TRAZER’s ability to provide a superior exercise experience.

Unlike exercise equipment that contributes nothing to personal training revenues (read treadmills, etc.), TRAZER is a lucrative

profit center:

It has been proven to generate significant additional revenue per square foot within existing facility space.

It motivates your clients to energetically move in multiple vectors in response to game-like cues that stir their competitive juices.

It reports patented measurements of performance essential for achieving optimal results.

It appeals to a broad audience, from kids as young as 5 years old to pro- athletes to seniors. TRAZER keeps them coming back for more.

It brings excitement to personal training that’s contagious within your facility.

TRAZER 2 is the best tool for Personal Trainers/Fitness Specialists.

Empower your personal training staff.

Incorporate TRAZER into your personal and group training programs for increased facility revenues

©TRAZER TECHNOLOGIES INC ▪ TRAQ LTD ▪ WWW.TRAZER.COM ▪ WWW.TRAQ3D.COM

U.S. Patents 5,524,637 | 6,073,489 | 6,098458 | 6,308565 | 6,430,997 | 6,749,432 | 6,765,726 | 6,876,496 | 7,038,855 | 7,359,121 | 7,791.808

Page 3: TRAZER Business Solution Document - TRAZER 2

Line # MONTH 1 PERFORMANCE* PERSONAL TRAINING

1 Hours per week of operation 92

2 Number of 50 minute sessions/TRAZER available 92

3 Number of TRAZERs 4

4 Total # of TRAZER® sessions available per month 368

6 # group sessions in month 1 with TRAZER 1,040

5 Average price per group training session $22.22

7 Revenue generated with TRAZER per month $23,108

The Core Profit Center for TRAQ 3D at T3 Performance and Health

“If you really want to impress a high level athlete with a training session, put him through a workout on the TRAZER. There is nothing that can match he intensity and sports specific relevance of a TRAZER workout. Having owned both a smaller studio, and now a large athletic training cen-ter, I can personally vouch for the versatility of the TRAZER 2. It doesn't matter what demographic you’re selling to: kids, adults, seniors, pro-athletes, there is no better closing tool. And TRAZER 2 makes a difference in all of their performances. It has been the centerpiece, and main source of revenue for us at both facilities.”

Neall French, Former Player, New York Yankees Organization TRAQ 3D Fitness and Performance, Avon, OH

©TRAZER TECHNOLOGIES INC ▪ TRAQ LTD ▪ WWW.TRAZER.COM ▪ WWW.TRAQ3D.COM

U.S. Patents 5,524,637 | 6,073,489 | 6,098458 | 6,308565 | 6,430,997 | 6,749,432 | 6,765,726 | 6,876,496 | 7,038,855 | 7,359,121 | 7,791.808

“I use TRAZER with my athletes to determine their optimal stance for ex-plosiveness, agility and stamina. I can actually track their progress with computer-based assessments to eliminate any form flaws in jumping and running. This allows me to put the athlete on the field or court with confi-dence that they are at their full potential. The possibilities are endless. In-stead of jumping and running on a treadmill for 30 to 60 minutes, which is tedious and boring for most, they can now use TRAZER for 8 – 10 minutes, and actually burn more calories while having fun doing it. I would have loved to use TRAZER while training in high school and col-lege. TRAZER would have allowed me to accurately detect my strengths and weaknesses instead of guessing. The numerous sport simulations on the system also create a competitive environment, which is crucial for any athlete, especially in the off- season when they are not competing.”

Mike D’Andrea High School All-American

Ohio State Linebacker and TRAQ 3D Owner

“I have seen the future of athlete development, and it is called the TRAZER sport simulator.”

Barry Sanders, NFL Football Great

Page 4: TRAZER Business Solution Document - TRAZER 2

“TRAZER 2 has revolutionized how we train at our Gym.... An interactive, fast paced and motivating fitness tool, TRAZER 2 successfully engages the client mentally and physically as it accelerates the achievement of quantifiable fitness results. TRAZER 2 clients burn more fat, more quickly as they increase endurance and build muscle. Our staff is totally committed to promoting TRAZER 2 to guests due to its uniqueness of programming and high success in engendering results for the consumer.”

Michele Petermann Assistant Director of Spa Operations

“I am 58 years old and was quite athletic in earlier years. Unfortunately, I tore a meniscus a few years ago, which hampered my workout regimen. It wasn’t until I started using the TRAZER2 that I realized I could get a great physical workout and work around the challenges of my knee. After using the TRAZER2, my knee has become stronger, and I am able to burn fat and build muscle…all while having a fun workout. I now look forward to getting up early and challenging myself physically. Thank you for introducing TRAZER 2 to me.”

John Rolfs, President and General Manager The Fontainebleau Resort

Line # MONTH 1 PERFORMANCE* PERSONAL TRAINING

1 Hours per week of operation 92

2 Number of 50 minute sessions available in that time 92

3 Number of TRAZERs 3

4 Total # of single TRAZER® sessions available per week 276

6 # PT sessions in month 1 with TRAZER 115

5 Average price per session $83.50

7 Revenue generated with TRAZER in month 1 $9,602.50

8 PT revenue before TRAZER per month $1,670.00

9 Increase in PT revenue in month 1 $7,932.50

*Month 1 Performance results based on 2 full-time TRAZER2 Fitness Specialists on staff. Now moving forward with 4 full-time TRAZER2 Fitness Specialists; consequently, Fitness Operating Director anticipates monthly revenue to double.

A New Profit Center for the Fontainebleau Resort Gym & Spa

“My passion for fitness has led to an extensive history in the fitness industry. I am now the proud Owner and Operating Director of theTRAZER2 Showcase facility at the Fontainebleau Resort, one of the finest resorts in the country. With the TRAZER 2 technology, I have been able to deliver an incredible success story for the resort’s fitness facility, generating a substantial increase in revenues, largely from guests whose last intention it was to work out while on vacation. Not to mention the positive press and PR attention we’ve received, both locally and nationally, that has brought positive attention to the resort. TRAZER2 at the Fontainebleau has been featured in the Miami Herald, Urban Daddy’s exclusive daily magazine, ’The insider’s guide to your city” - Daily Candy, Plum TV segment, “Find the best your city is hiding” - Thrillist daily email, and in a feature story in Ocean Drive Magazine.

If I’d had TRAZER2 in my days operating and managing traditional health clubs, with their captive audiences, the success would’ve been legendary.TRAZER2 has become a moving force for our gym.“

Val Connor, TRAZER 2 Showcase Facility Owner, Operating Director

©TRAZER TECHNOLOGIES INC ▪ TRAQ LTD ▪ WWW.TRAZER.COM ▪ WWW.TRAQ3D.COM

U.S. Patents 5,524,637 | 6,073,489 | 6,098458 | 6,308565 | 6,430,997 | 6,749,432 | 6,765,726 | 6,876,496 | 7,038,855 | 7,359,121 | 7,791.808

Page 5: TRAZER Business Solution Document - TRAZER 2

“I use TRAZER heavily because it’s much more effective and highly specific than any other device I have. It gives my treatment more breadth and depth, and gives me the means to take the patient to the next level – particularly athletes returning to the field. There is nothing else that bridges the gap between release from therapy and return to play as effectively as TRAZER. I use TRAZER with almost all of my patients, in some form or fashion. I typically bill under neuromuscular re-education (97112) or therapeutic exercise (97110).”

Edward J. Ash, PT, ATC, OCS, COMT, CSCS ACTIV PT

TRAZER 2’s Rehabilitation Protocols for Knee, Ankle, Hip, Balance, Vestibular, and Knee Prevention were developed by Ed Ash, a private practice owner in Richfield, Ohio.

©TRAZER TECHNOLOGIES INC ▪ TRAQ LTD ▪ WWW.TRAZER.COM ▪ WWW.TRAQ3D.COM

U.S. Patents 5,524,637 | 6,073,489 | 6,098458 | 6,308565 | 6,430,997 | 6,749,432 | 6,765,726 | 6,876,496 | 7,038,855 | 7,359,121 | 7,791.808

“...There’s so much about physical therapy that I enjoy, particularly being able to get patients back to their favorite activities. I also enjoy working...on injury prevention and advanced training techniques for various sports...I have been able to work spe-cifics (using TRAZER) with the female athlete on developing good jump control with landing to decrease their incidence of injury during competition. We have worked on one-on-one skill development with the New Orleans Storm soccer goalie to help enhance his focus and reaction skills for optimal performance. TRAZER gives users a good workout. In addition, the equipment provides injured people with a faster transition back to pre-injury routine, whether that routine involves tennis, basketball, football or simply walking around. In addition to the obvious lower extremity applications, I use TRAZER for upper extremity with shoul-der patients to help gain range of motion and functional use above shoulder level. TRAZER has been a superb addition to our rehabilitation programs and its virtual capabilities are endless.” Craig Goodwin, PT▪ Kenner Orthopedic & Sports Therapy

Craig is a 6-year Veteran of the NFL Scouting Combine’s Team and early adopter of the TRAZER technology. He is a private practice therapist in Kenner, Louisiana.

Increase Revenues & Patient Volume with a New Treatment Tool

Line # PRO FORMA OF POTENTIAL INCOME GENERATED WITH TRAZER

1 Number of patients using TRAZER each day 10

2 Total number of billable TRAZER UNITS per patient 2

3 Total number of TRAZER UNITS per day 20

4 Average reimbursement per UNIT of treatment* $24

6 Revenue using TRAZER per month $9,600

5 Revenue generated using TRAZER per day $480

*Average based on a survey of TRAZER users in several different states. May vary geographically.

Page 6: TRAZER Business Solution Document - TRAZER 2

Making Money with To estimate TRAZER’s contribution to your club’s personal training or group class gross revenues, use the formulae provided and fill in the blanks.

EXAMPLE OF REVENUES FROM PERSONAL TRAINING Your Club’s Potential Revenue

Use This Formula Your Club’s Revenue

Line 8 x 52 weeks per

Enter price per session

Line 6 x Line 7

Estimate % Usage

Line 4 x Line 5

Enter # TRAZERs

Line 3 x Line 2

Estimate hours

Line 1 (50 min sessions)

Line 9 / 12 months

Your Club’s Potential Revenue REVENUES FROM SEMI-PERSONAL TRAINING

Use This Formula Your Club’s Revenue

Line 8 x 52 weeks per year

Enter price per session

Line 6 x Line 7

Estimate % Usage

Line 4 x Line 5

Enter # TRAZERs

Line 3 x Line 2

Estimate hours

Line 1 * # clients/group

Line 9 / 12 months

For Example

PROJECTED GROSS REVENUES Line #

9 Revenue per year

70%

7 Avg price/session/ PT client

8 Revenue per week

5 Operating capacity goal

6 Total sessions at goal

3 # of TRAZERs

4 Total of TRAZER sessions available/week

1 Hours per week of operation

2 # of 50 minute sessions available

10 Revenue per month

40

160

112

4

40

$291,200

$5,600

$24,266

$50

For Example

PROJECTED GROSS REVENUES Line #

9 Revenue per year

70%

7 Avg price/session/client for group training

8 Revenue per week

5 Operating capacity goal

6 Total sessions at goal

3 # of TRAZERs

4 Total of TRAZER sessions available/week

1 Hours per week of operation

2 3 clients per group x Line 1

10 Revenue per month

40

480

336

4

120

$349,440

$6,720

$29,120

$20

Example assumes 3 clients per TRAZER training in group session

©TRAZER TECHNOLOGIES INC ▪ TRAQ LTD ▪ WWW.TRAZER.COM ▪ WWW.TRAQ3D.COM

U.S. Patents 5,524,637 | 6,073,489 | 6,098458 | 6,308565 | 6,430,997 | 6,749,432 | 6,765,726 | 6,876,496 | 7,038,855 | 7,359,121 | 7,791.808