Kevin GibbonsDirector of Search, SEOptimise

web: seoptimise.comtwitter: @kevgibbo

Oxfordshire Cotswold Tourism Forum – November 2010

Search Engine Marketing for Travel

• Search Engine Marketing & Social Media agency

• Founded in 2006, with offices located in Oxford

• Highly respected industry

reputation

• Travel clients include Audley Travel & Trafalgar Tours

Who are SEOptimise?

The online travel buying cycle

Travel Search Engine Marketing Starter Guide

Google AdWords – pay-per-click advertising

SEO – which keywords to target?

1

2

3

4

Seasonality

Bonus tip – be creative!5

How long is the travel buying cycle & which visits lead to a sale?

http://www.iabuk.net/en/1/travelonlineconsumer.html

Example Keywords:• “Holidays” = Inspiration• “Australia Holidays” = Research• “Sydney Holidays” = Confirm location• “Sydney Hotels” = Review hotels• “Sydney Specialist” = Compare options• “[Brand Query]” = Purchase

Seasonality – When are people searching for your keywords?

Google AdWords – Bid for top performing keywords

SEO - Sounds simple but… optimise for terms people are searching for

Bonus tip: Be creative – target popular upcoming industry trends

For more information please visit: http://www.seoptimise.com/blog

Or let me know if you have any questions - kevin@seoptimise.com & @kevgibbo

Thank you!