Android App : Travel Guide

Marketing plan

Executive Summary

The App: Travel Guide

This is an App to choose travelling options available for you in your city to reach your destination.

Open the App to enter current location and Destination and get travelling options available to you.

Also takes into account the time of the day as time of travel is greatly influenced by traffic which in turn is greatly affected by time.

Modes Of Transport

BusAuto TrainsMetro

Travel Options• CHEAPESTOnly concerned about the least money required, irrespective of the time taken.

• ECONOMICTakes into account both, money and time of travel to give you an optimum option.

• TIME SAVEROnly concerned about the time, irrespective of cost of travel.

Result

• Gives you the best 5 options alongwith:Cost of travelTime of travelfor each.

Current Situation

• Currently under development.

Goal

• Increase number of users of the apps.

• Thus increase the number of downloads of the App.

Situation Analysis

Company Overview

Currently, just travelling options in Kolkata are available.

Trying to increase its domain to other cities where we provide travelling information.

Market Overview

• Potential consumers include students and middle class citizens with access to android mobiles.

CompetitorsThe “Kolkata Bus Info” App is the only identifiable competitor with 10 thousand

downloads.

But we provide far more services that those which display just the route of all bus services in Kolkata.

Also, we provide these services keeping in mind the time and money spend on the travel.

More options on types of travel ( Economic, Time Saver, Cheapest) are also available.

Target Customers

oIncludes High School and College students and Middle class Citizens with access to and Android devise.

Goal

Goals • Goals will be measured not in terms of net income but the number of

downloads as they go hand in hand.

• Our Goal is to first reach 10 thousand downloads within the first 2 weeks starting from scratch.

Strategy

Target Market

• Customers• Collaborators• Competitors• Context

Customers

This App will provide information to the users about available modes of transport.

Will mainly target high school and college students and middle class citizens with access to an Android device.

Collaborators

• Communication partners include people who run pages with substantial followings in Facebook, Instagram and other social media networks.

CompetitorsThe “Kolkata Bus Info” App is the only identifiable competitor with 10 thousand

downloads.

But we provide far more services that those which display just the route of all bus services in Kolkata.

Also, we provide these services keeping in mind the time and money spend on the travel.

More options on types of travel ( Economic, Time Saver, Cheapest) are also available.

Context

• This App will take into account the time and cost of travel which no other competitors provide.

Value Proposition

• This App will fall into the category “Freemium”.

• “Free” version of this App includes travelling options but only recognizes the “Economic” option in the App.

Also, no preference in mode of transport (bus , auto, etc.) is available.

• “Premium” version of the app includes “Time Saver” and “Cheapest” options in addition to the “Economic” option.

Also we can choose if we have any preference pertaining to certain methods of transport.

Tactics

Tactics

• Product• Services• Brand• Price• Communication• Distribution

Product

This is an App to choose travelling options available for you in your city to reach your destination.

Open the App to enter current location and Destination and get travelling options available to you.

Also takes into account the time of the day as time of travel is greatly influenced by traffic which in turn is greatly affected by time.

Service• “Free” version of this App includes travelling options but only

recognizes the “Economic” option in the App. Also, no preference in mode of transport (bus , auto, etc.) is available.

• “Premium” version of the app includes “Time Saver” and “Cheapest” options in addition to the “Economic” option.

Also we can choose if we have any preference pertaining to certain methods of transport.

Brand

• Name: Travel Guide

• Slogan: “Travel At Your Convenience”

• Logo: In the Background

Price

• It belongs to the category “Freemium”.

• The “Premium” version of the app is worth $1.99.

Communication

Social Media Websites (Facebook, Instagram, etc.)

Face to face communication.

Popup adds in some websites(some time after its introduction).

Distribution

• We have our algorithms and GPS availability that delivers the travel options to the users with high level of precision.

Implementation

Implementation

• Organization structure• Processes• Schedule

Organization Structure

• A coder to develop the app.

• Myself and one other employee for communication(at the beginning) via social media networks.

Processes

Development of the App.Introduction in Google Play.Communication to the target market.Regular research and updates of the App.

Schedule

Development of the App by July,2016Market research by September,2016Introduction in Google Play by October,2016.

Hope you liked it!

Feel free to shoot me a text with suggestions or well,

just say hello :P

Rishav KarJadavpur University

www.linkedin.com/in/rishav-kar-703b15112?trk=hp-identity-nameSpecial thanks to Prof. Sameer Mathur, IIML for his guidance.

www.linkedin.com/in/sameermathur