travel advertising trends taking off in 2015
Post on 17-Jul-2015
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display ad spend will grow by $29 million between 2013 and 2015
Fastest growth will come from social and video commercial channels
Phocuswright and Expedia Media Solutions examined the advertising landscape to identify challenges, drivers of change and trends for 2015.
84% of travel advertisers are currently using or experimenting with Facebook page photos or link photos
68% of travel advertisers say Facebook ads are at least moderately effective
Social and video ad budgets will nearly triple between 2011 and 2014, accounting for 18% of all digital dollars
53% rank Foursquare as the least effective form of social advertising
Are we there yet!