travel advertising trends taking off in 2015

1
display ad spend will grow by $29 million between 2013 and 2015 Fastest growth will come from social and video commercial channels Phocuswright and Expedia Media Solutions examined the advertising landscape to identify challenges, drivers of change and trends for 2015. 84% of travel advertisers are currently using or experimenting with Facebook page photos or link photos 68% of travel advertisers say Facebook ads are at least moderately effective Social and video ad budgets will nearly triple between 2011 and 2014, accounting for 18% of all digital dollars 2011 2014 53% rank Foursquare as the least effective form of social advertising Are we there yet! 2014: +4.6% 2015: +4.8% 2014: +4.5% 2015: +4.7%

Upload: hotel-news-now-smith-travel-research

Post on 17-Jul-2015

89 views

Category:

Travel


0 download

TRANSCRIPT

display ad spend will grow by $29 million between 2013 and 2015

Fastest growth will come from social and video commercial channels

Phocuswright and Expedia Media Solutions examined the advertising landscape to identify challenges, drivers of change and trends for 2015.

84% of travel advertisers are currently using or experimenting with Facebook page photos or link photos

68% of travel advertisers say Facebook ads are at least moderately effective

Social and video ad budgets will nearly triple between 2011 and 2014, accounting for 18% of all digital dollars

2011 2014

53% rank Foursquare as the least effective form of social advertising

Are we there yet!

2014: +4.6%

2015: +4.8%

2014: +4.5%

2015: +4.7%