travel advertising trends taking off in 2015

Download TRAVEL ADVERTISING TRENDS TAKING OFF IN 2015

Post on 17-Jul-2015

84 views

Category:

Travel

0 download

Embed Size (px)

TRANSCRIPT

  • display ad spend will grow by $29 million between 2013 and 2015

    Fastest growth will come from social and video commercial channels

    Phocuswright and Expedia Media Solutions examined the advertising landscape to identify challenges, drivers of change and trends for 2015.

    84% of travel advertisers are currently using or experimenting with Facebook page photos or link photos

    68% of travel advertisers say Facebook ads are at least moderately effective

    Social and video ad budgets will nearly triple between 2011 and 2014, accounting for 18% of all digital dollars

    2011 2014

    53% rank Foursquare as the least effective form of social advertising

    Are we there yet!

    2014: +4.6%

    2015: +4.8%

    2014: +4.5%

    2015: +4.7%

Recommended

View more >