transmedia for filmmakers

22
Robert Pratten CEO & Founder, Transmedia Storyteller Ltd @robpratten [email protected] +44 7802 805 294 Why Filmmakers should explore Transmedia Storytelling: Cash, Career & Creativity

Upload: robert-pratten

Post on 21-Aug-2014

9.460 views

Category:

Entertainment & Humor


4 download

DESCRIPTION

Presentation I made to filmmakers at CineMart during Rotterdam International Film Festival. More at http://tstoryteller.com

TRANSCRIPT

Page 1: Transmedia for Filmmakers

Robert PrattenCEO & Founder, Transmedia Storyteller Ltd

@[email protected]

+44 7802 805 294

Why Filmmakers should explore Transmedia Storytelling:

Cash, Career & Creativity

Page 2: Transmedia for Filmmakers

The next 20 minutes…

• About me

• Definitions

• Benefits

• Approach

• Example

Page 3: Transmedia for Filmmakers

Robert PrattenCEO & Founder, Transmedia Storyteller Ltd

Page 4: Transmedia for Filmmakers

transmedia production tool to deliver personalized, cross-platform experiences that drive conversation

and engagement. It's cheaper, faster, scalable & manageable and there's no coding.

Page 5: Transmedia for Filmmakers

What is transmedia storytelling?

Telling AStory over

Multiple media

Page 6: Transmedia for Filmmakers

Aim: Whole is greater than sum of parts

Movie Game Book Transmedia

Whole is more satisfying than the sum of the parts: euphoria of collecting and connecting the pieces

Movie Game Book Media Franchise

Whole is less than the sum of the parts: dissatisfying conclusion to consuming all media

Page 7: Transmedia for Filmmakers

What is transmedia storytelling?

Telling AStory over

multiple media

7

With participation of the audience

platforms

Page 8: Transmedia for Filmmakers

Transmedia storytelling

Narrative Gaming

Social(ising)Participation,Conversation

RewardsLevelsCollaborationCompetition

CharactersPlotEventsThings

Page 9: Transmedia for Filmmakers

Rethinking entertainment

Page 10: Transmedia for Filmmakers

Transmedia storytelling is a way to attract and

retain audiences.

Page 11: Transmedia for Filmmakers

The monolithic feature film

Page 12: Transmedia for Filmmakers

Project as a portfolio of ideas• Content

– Feature film – Books/comics

– Blogs – Merchandise

– Trailer – Social media

– Mobile app – Soundtrack

• Funding– Pre-sales – Crowdfunding

– Private investment –Taxpayer money

Page 13: Transmedia for Filmmakers

Money Now

Money Later

Attention Now

Attention Later

Feature film

Pre-sales?Crowdfunding

Social media

Comic bookIssue 1 Issue 2,3..

Investment

GrantSales

Page 14: Transmedia for Filmmakers

Transmedia business model

Page 15: Transmedia for Filmmakers

Seth Godin

“The Internet has freed us all from the tyranny of being picked”

Page 16: Transmedia for Filmmakers

Christian Viel, Indie filmmaker

Page 17: Transmedia for Filmmakers

Canadian Superheros

Page 18: Transmedia for Filmmakers

Figurines

Page 19: Transmedia for Filmmakers

Meet-ups & Events

Page 20: Transmedia for Filmmakers

Shared Story World

http://worldofdepleted.com/

Page 21: Transmedia for Filmmakers

Connect with story

Page 22: Transmedia for Filmmakers

The End

Robert [email protected]

@robpratten

UK: +44 207 193 4567

USA: +1 415 287 4150