transformational onboarding

Dawn Hollingworth, Cielo

Today’s Presenter: Dawn Hollingworth

• Director - Brand Strategy & Creative Services

• 20+ years experience in creating successful brand, engagement and communication programmes

• Partnered with businesses ranging from dynamic start-ups to FTSE 100 companies

YES… is just the

beginning

of joiners make up their mind

during the first six months about

whether to leave

Leaving statistics

Sources: 1) Aberdeen Group Research 2) Equifax research 3) Forbes research

90%

of joiners leave voluntarily within

six months

Leaving statistics


40%

of turnover happens within

the first 45 days

Leaving statistics


Up to

20%

of salary for

low-grade jobs

Sources: 1) Equifax research 2) and 3) Aberdeen Group Research

16% to20%

Cost to the business

Estimated average costs of turnover

of salary for entry-grade

professional service roles




30% to50%

of salary for

senior hires




150% to300%

My favourite statistic for cost of turnover

Source: Urbanbound research

£2.7 million

of top executives say they had a poor onboarding experience32%

for one top executive

Future-proof your ROI

Transformational onboarding will help you:

Protect your

investment(and reduce your costs

of drop-out and attrition)

Inspire

a winning

mind-set

Achieve a

competitive

advantage

How?

How?

How?

How?

How?

How?

How?

How?

How?How?

Maria started her career on a fast-track graduate programme.

She was promoted several times in her previous company and is thrilled to be

starting her next chapter with your

business

Maria Holland | Senior Manager, 35 years old

Background

• Completed her business training within a prestigious establishment

• Progressive careerist, with a great track record

Attitude and values

• Dedicated leader who excels at bringing out the best in her team

• Values work-life balance

• Thrives on making a difference

Brings to the party

• Terrific technical expertise

• Positive ‘can do’ attitude

• Strong network of contacts

Introducing the PERMA model: Applied positive psychology

Positive Emotion

Engagement

Relationships

Meaning

Accomplishment / Achievement

PE

RM

A

Experience: Ultimate onboarding

Introducing the new joiner journey:

From accepting the offer to joining

Week 1

Month 1 event

Months 2-6

Supporting success from the moment they say, “Yes”

Congratulations!

Video card

Link to Hub

Visit theWelcome Hub

On PC

Phone or Tablet

From offer acceptance to joining:

1 2

From offer acceptance to joining: A personalised experience on a fully branded hub

Explore the company’s vision and values

Understand the company heritage

Free your potential

Network and belong

Boost your personal brand

Accrue points for completing tasks

Feel special

Set-up and basics done well

Daily leadership emails

More networking opportunities

Goal-setting and planning

Real-time engagement

Week 1:Positive reinforcement

How was your day?

Why was that?

Welcome and stimulus

Join our journey – shape our future

Values deep-dive – #atyourbest

Ethics at work

Information carousel – Q&A

Break-out sessions

Wrap-up and take-aways

Event | Taking it to the next level

Future-

focused

Digitally-

enabled

Business-

relevant

Lunch and learn series

Success modelling

Mastering business challenges

Internal & external speakers

Personal brand-boosting roadshow

Stylist

Photo

LinkedIn profile

Social media strategy

Personal impact tips

Months 2-6:Ongoing engagement, inspiration and support

Ongoing calls, hub interaction, coaching…

Managers task incentivised

Coaching workshops for managers and toolkits such as

checklists

Data insights and themes played back to core team and People Leaders – available on

a daily, weekly, monthly etc. basis

Content from events and stories; internal

communications and attending lunch and learns to engage the

wider talent population.

Confidence is infectious

Wider stakeholder experience - Highlights

People and

Hiring

Managers

Programme

Leaders

(HR and L&D)

Wider

organisation,

building

confidence

and pride

Delivering a win, win, win:For you, for the individual and for the business

Positive Emotion

Engagement

Relationships

Meaning


PE

RM

A

Winning Combination!

Transformational

Inspiring

EmpoweringConfidence

High-performance

Alignment

Delivering a win, win, win:For you, for the individual and for the business

Supported and engaged managers

Empowering HR infrastructure

Informed and supported People Leaders

Greater

engagement

Reduced attrition

Improved

performanceHigher impact

Increased

attractiveness

Talent

YOU

Principles to remember:

Positive Emotion

Engagement

Relationships

Meaning


PE

RM

A

Principles to remember:

Positive Emotion

Engagement

Relationships

Meaning


Warm welcome, personal touch, meaningful and

sustained interactions: VIP status.

Use storytelling to convey purpose, vision and values.

Involve leadership. Support strengths-based working.

Encourage and support networking. Empower hiring managers

to connect with impact. Provide mentors.

Bring ‘making a difference’ to life. Show how work supports

personal objectives.

Set SMART objectives. Recognise and reward success.

Show progression paths.

PE

RM

A

of candidates who go through

onboarding stay at least three years

The rewards…Benefits of onboarding

Sources: 1) and 2) Urbanbound research 3) Aberdeen group research

58%

of firms with standardised

onboarding report greater new hire

productivity



54%

extra firm-wide productivity is

enjoyed by firms with an engaged

workforce



40%

transformational onboarding

Education