Tradeweb india Pvt Ltd Delhi
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- 1. One stop destination to all internet based solution Tradeweb India Pvt Ltd.
- 2. About Us Tradeweb India Pvt Ltd. We are one of the leading Software Development Organization based in Delhi India. The term human capital is a recognition that people in organizations and businesses are an important and essential asset who contribute to development and growth. The collective attitudes, skills and abilities of people contribute to organizational performance and productivity. Tradeweb India provides all internet based solution under one roof like Website Designing, Website Promotion, Media Planning, Search Engine Optimization, Social Media Optimization, Social Media Promotion, PPC,CPM Android Apps Development and Reputation Management
- 3. Mission & Vision Tradeweb India Pvt Ltd. Mission Tradeweb India is pioneer in Online Promotion and we are excel towards providing effective marketing strategies Vision Tradeweb India is a growing organization and we endeavor towards providing our clients the best quality service at the competitive cost
- 4. FROM THE MARKETPLACE TO THE MARKETSPACE Tradeweb India Pvt Ltd.
- 5. Offline / Online Offline, bustling crowds pass by your place of business. Some of the passerby traffic notices you and walks in. "Location, Location, Location" Online, people search for information. Millions of people. Each searches alone. "Information, information, information" Tradeweb India Pvt Ltd.
- 6. SOME FACTS TO CONSIDER According to the research by HBR, approximately 65% of the India Internet population conducts at least one search at the top engines each month (compared to 73% of the U.S. on-line population). Indians conducted approximately 575 mln searches last April Tradeweb India Pvt Ltd.
- 7. Services offered by Tradeweb India WEBSITE DEVELOPMENT WEBSITE PROMOTION MEDIA PLANNING SEO(SEARCH ENGINE OPTIMIZATION) PPC(PAY PER CLICK) SOCIAL MEDIA MARKETING GOOGLE ADWORDS COMPANY BROCHURE DESIGNING LOGO DESIGNING SOCIAL MEDIA OPTIMIAZTION MEDIA PLANNING GRAPHIC DESIGNING VIDEO DEVELOPMENT & EDITING REPUTATION MANAGEMENT ANDROID APPS DEVELOPMENT Tradeweb India Pvt Ltd.
- 8. Why You Are Here Tradeweb India Pvt Ltd. Youre building a small business in the local creative or tech economy You want to find out what you need to know to help your company grow and sustain You need practical advise you can put to work in your company, today
- 9. How Do Search Engines Work? Tradeweb India Pvt Ltd. Spider crawls the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real-time) Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors
- 10. Examples popular Search Engines Tradeweb India Pvt Ltd.
- 11. Major Social Media Sites Tradeweb India Pvt Ltd. Facebook Twitter Google+ Hi-5 Pinterest Stumble
- 12. Search Engines statistics Tradeweb India Pvt Ltd. % bases on usage
- 13. Why is Search Engine Marketing important? Tradeweb India Pvt Ltd. 85% of all traffic on the internet is referred to by search engines 90% of all users dont look past the first 30 results (most only view top 10) Search engine traffic is low and websites arent indexed because they are generally poorly optimized Cost-effective advertising Clear and measurable ROI Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
- 14. What is Search Engine Optimization? Tradeweb India Pvt Ltd. SEO = Search Engine Optimization Refers to the process of optimizing both the on- page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms. Refers to the industry that has been created regarding using keyword searching a a means of increasing relevant traffic to a website
- 15. Pay Per Click Tradeweb India Pvt Ltd. PPC ads appear as sponsored listings Companies bid on price they are willing to pay per click Typically have very good tracking tools and statistics Ability to control ad text Can set budgets and spending limits Google AdWords and Overture are the two leaders
- 16. PPC vs. Organic SEO Tradeweb India Pvt Ltd. Pay-Per-Click Organic SEO Results in 1-2 days Easier for a novice or one little knowledge of SEO Ability to turn on and off at any moment Generally more costly per visitor and per conversion Fewer impressions and exposure Easier to compete in highly competitive market space (but it will cost you) Ability to generate exposure on related sites (AdSense) Ability to target local markets Better for short-term and high-margin campaigns Results take 2 weeks to 4 months Requires ongoing learning and experience to achieve results Very difficult to control flow of traffic Generally more cost-effective, does not penalize for more traffic SERPs are more popular than sponsored ads Very difficult to compete in highly competitive market space Vbility to generate exposure on related websites and directories More difficult to target local markets Better for long-term and lower margin campaigns
- 17. Basic Tips & Optimization Techniques Tradeweb India Pvt Ltd. Research keywords related to your business Identify competitors, utilize benchmarking techniques and identify level of competition Utilize descriptive title tags for each page Ensure that your text is HTML-text and not image text Use text links when ever possible Use appropriate keywords in your content and internal hyperlinks (dont overdo!) Obtain inbound links from related websites Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced Educate yourself about search engine marketing
- 18. Advantages of the Marketspace Tradeweb India Pvt Ltd. DIRECT CONTACT HIGH SPEED GREAT VARIETY USE OF MULTIMEDIA ACCESSIBLE 24 HOURS FROM AROUND THE WORLD!!! LOW COST
- 19. Tradeweb India Pvt Ltd. Tradeweb India Pvt Ltd.
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