The Power of Promotional Products and Trade Shows

(the facts)

Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business

gifts, awards, prizes, commemoratives and other imprinted or decorated items

What are Promotional Products?

How big is the Promotional Products Industry?

$18,013,763,752

Source: The PPAI 2005 Sales Volume Estimate

Top Buyers of Promotional Products by Industry

1. Education 2. Financial 3. Healthcare 4. Not for Profit 5. Construction 6. Government 7. Trade, Professional Associations, etc. 8. Real Estate 9. Automotive 10. Professional: Doctors, Lawyers, etc.

Effectiveness of Promotional Products at Tradeshows

71.6%

28.4%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

PERCENT OF COMPANIES THAT REMEMBERED THE NAME OF

THE COMPANY

Yes

No

•62.6% of trade show attendees stated they received a promotional product

•71.6% of attendees who received a promotional product remembered the name of the company that gave them the product

•76.3% of attendees had a favorable attitude toward the company that gave them the product

A 2003 Study by Georgia Southern University

Are Pre-show mailings with

Promotional Product Offerings More Effective in Increasing Booth Traffic Than Mailings Without?

∙ Including a promotional product with a pre-show mailing or an offer of apromotional product increases the likelihood of an attendee stopping by a tradeshow booth

∙ As a general rule, promotional products of greater value generate more sales leads than products of lower value

23%

36%

41%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Mailer Only Mailer withMagnet

Mailer with T-shirt Offer

A 2004 study by Georgia Southern University

Impact, Exposure and Influence of Promotional Products

Reach:

∙ 71% of business travelers randomly surveyed at DFW Airport reported receiving a promotional product in the last 12 months

∙ 33.7% of this group had the item on their person - a coveted location for advertising

Recall: 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months

In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week.

53.10%

76.10%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Print Media PromotionalProducts

A 2004 Study by L.J Market Research

To promote traffic at its booth, an exhibitor sent invitations to 4900 trade show registrants. Registrants were further broken down into smaller groups, each of

which received from zero to three gifts(before, at, and/or after the show).

The researchers measured booth traffic, post-show memory of having received the invitation and goodwill

toward the company.

A 1991 Study by Exhibit Surveys, Inc

Findings:•Invitation response (booth traffic)was significantly higher for groups A, B, and C(who all received an invitation to receive a gift at the show) than for Groups D and E (who did not).

•The response rate was highest for Group B (11.6%), whose members received a gift set (a coaster before the show and a matching mug at the show). This is 61% higher then the runner up (Group C) and almost 3x higher then Groups D and E

•Group B also showed the most goodwill (positive feelings) towards the company.

A 1991 Study by Exhibit Surveys, Inc

The findings demonstrate the effectiveness and flexibility of using promotional products to:

• Increase Customer Awareness

• Increase Goodwill

• Increase traffic at the trade show exhibit

Trade ShowsBooth Visitation Rates

11.6%

4.2%

0%

5%

10%

15%

20%

25%

Product + Offer for MatchingIncentive at Show

Invitation Only

The use of promotional products in this study increased:

Booth visitation

Remembrance of the invitation

Feelings of goodwill

Create a tiered approach!

1 . Pre –Show Buzz Builder

Get a list of attendees, send incentives to check out your booth!

Create a tiered approach!

2 . In – Booth Traffic Builder

Grab attendees’ attention! Fun products that blink and light up; food to satisfy their appetites! After the introduction give them an additional gift to keep and remember you by!

Create a tiered approach!

3. After show Follow – Up

Show appreciation and keep you name on your potential client’s mind. In addition, a follow up gift will really reflect positively on you client.

Your personal strategy:•Separate yourself from the competition!

•Let Farfromboring.com create unique, individual solutions for your tradeshow needs.

“HOLY COW! THAT’S FARFROMBORING!!!”