CUSTOMER SUCCESS WEBINAR NOVEMBER 1, 2013

With Mike Davitt, Customer Success Specialist

TRADE SHOW ETIQUETTE 101

BEFORE THE SHOW

60 Days Before

• Order hardware if renting.

4 Weeks Before

• Verify Internet connection.

4 Weeks Before

• Create a Leading Reach campaign.

3 Weeks Before

• Request badge scanning.

2 Weeks Before

• Test Applications that you will be using.

BEFORE THE SHOW

TRAIN YOUR BOOTH STAFF •  Familiarize staff with available Content.

•  Demonstrate how to enter a Participant.

•  Run through the Participant lifecycle. •  Describe different Applications and their locations.

•  Enforce the use of Leading Reach.

•  Give specific goals for Participants entered.

CONTENT BEST PRACTICES

¨  Product Overviews

¨  Datasheets

¨  Content related to current events (Meaningful Use, New trends, etc.)

¨  PDFs

¨  Videos

¨  Website links

¨  Infographics (or other images)

¨  Social Media links

CONTENT TYPES CONTENT FORMATS

OTHER CONTENT TIPS: ¨  Use descriptive thumbnails to make

Content easily identifiable.

¨  Create captivating and descriptive titles.

EMAIL TEMPLATES

Hello Jessica,

Thanks for stopping by our booth at mHealth Summit! Please let me know if you have any questions about the content you requested.

My best, Erin Newman

PAT I E N T E N G AG E M E N T P L AT F O R M OV E RV I E W

PATIENT ENGAGEMENT

PLATFORM

REFERRAL MANAGEMENT

SYSTEM

PATIENT SATISFACTION

SURVEYS

W H AT I S A R E F E R R A L M A N AG E M E N T S Y ST E M ?

H OW TO I M P R OV E YO U R PAT I E N T E N G AG E M E N T S C O R E

Leading Reach is a product of Sparksight, Inc. 7719 Wood Hollow Dr. Suite 100Austin, TX 78731

BEST PRACTICE EXAMPLE PLAIN EMAIL EXAMPLE

DURING THE SHOW

Guide participants through an experience • Have sales teams and other booth staff talking and interacting with

Participants. • This helps create a more memorable and personal experience for

Participants.

Pull in a crowd to play your Leading Reach Games • Even if someone is just playing the game to get free stuff, you can

figure this out with preliminary questions. • This is a great way to attract a high volume of leads which you can

then filter using Leading Reach reports.

Use unique URL or QR codes • Direct Participants to your Applications using mobile devices. • This allows leads to look at your apps easily while on the go or after the

show. • Try our recommended QR code generator. http://www.qrstuff.com/

AFTER THE SHOW

Another Tip: Make sure notifications have been set up to the appropriate team members after the show

CONTENT REPORT • Track Requests, Views, and Downloads. • See which pieces of Content are active.

PARTICIPANT REPORT • Track all Participants entered. • Measure a Participant’s total activity.

ACTIVITY REPORT • Track total Application use. • See total Content performance.