Track4cTeam 4

Phyo Wint Wint TunRosalind Ng

SWOT Analysis

Weakness• Unclear USP – Unclear

differentiation from competitors

Strengths• Skilled engineering team• Customizable services &

solutions

Threats• Many established market

players (e.g. Orbcomm, PearTrack Systems, Qualcomm Enterprise Services, etc.)

Opportunities• By 2016: 1,000,000

installed base of container tracking systems

• ABI Research: revenues will grow by a compound annual growth rate of 27% from $212M in 2011 to $690M in 2016

Recommendations• Revamp website

RecommendationsRemove the extra navigations

RecommendationsAdd more navigations

Recommendations

Change the Contents

Recommendations

• Hidden Security Module • Mobile GPS/GSM positioning and

communication module with alarm functions. • Send commands via web portal • GPRS to control the module• Monitor the transports with heartbeat function

with alarm when signal gets lost• Low battery warning

Asia Entry Strategy

• Government Agencies in Asia

• Less developed economy countries in APEC with poorest container tracking technology

• Top-10-listed containerized cargo trading countries: China, Japan, South Korea

RANK EXPORTER 2010 TEUS (MILLIONS)

1 China 31.3

2 United States 11.2

3 Japan 5.7

4 South Korea 5.2

5 Taiwan, China 3.4

6 Thailand 3.4

7 Germany 3.0

8 Indonesia 3.0

9 Malaysia 2.5

10 Brazil 2.3

RANK IMPORTER 2010 TEUS (MILLIONS)

1 United States 17.6

2 China 12.0

3 Japan 6.1

4 South Korea 4.5

5 Germany 2.8

6 Other Arabian Gulf 2.7

7 United Kingdom 2.5

8 Indonesia 2.5

9 Taiwan 2.5

10 Hong Kong 2.5

Asia Entry Strategy

Rank Shipping Line Country

1 Nippon Yusen Kabushiki Kaisha (NYK) Japan

2 Evergreen Marine Corporation China

3 APL Singapore

4 COSCO China

5 Hanjin South Korean

6 China Shipping Container Lines (CSCL) China

Largest Shipping Lines in Asia

Summer Internship

• May – July 2013

• Skills we have:• Application Development• Analyze Business Process Models• Project Management

• Responsibilities:• Revamping Website • Developing strategy and solutions to entry of

Asian Market

Summer Internship

• Geraldine Koon

• Minh Dang

• Phyo Wint Wint

• Rosalind Ng

Thank You