tps presentation pdf

CREATIVE AGENCY &

PRODUCTION COMPANY

OUR SUCCESS

Best Comedy Emmyfor a narrative short

175 million-plus views between theatrical, cable and online

audiences

2013 Cannes Gold and Silver Lion award

winners

2012 Silver EffieContent featured on

MTV, MTVU, Spike TV,Hulu, Break Media

and more

MTV EMAnominated content

WE ARE

Here at TPS we have two divisions

TPS Corporate + TPS Creative

CORPORATE PRODUCTION SERVICES

TPS Corporate specializes in high quality production services for large corporations.

Our Services include - but are not limited to:

INTERVIEWS

PROMOS

BEHIND-THE-SCENES

SIZZLE

REELS

RECRUITMENT

VIDEOS

EVENT COVERAGE

MULTIMEDIA PRODUCTION COMPANYAND AGENCY

TPS Creative, is a multimedia production company andcreative agency that focuses on creating projects that

tell a story and generates a feeling.

TPS Corporate +

TPS CreativeClients

CONNECT

We don’t only produce content, we form connections.

Both divisions of TPS build creative and transparent partnerships with our clients.

We want their experience to be exciting and rewarding while making their projects compelling and entertaining.

OUR SERVICES

...and more

BRANDINGCREATIVE CONTENT

ADSWEBSITESPRINT

VIDEO PRODUCTIONPOST PRODUCTIONPOST PRODUCTION

LOGO DESIGN

MARKETING INITIATIVESVIRAL CONTENT

DIGITAL COMMERCIALSDIGITAL SERIES

TALENT ALIGNMENTPROMOSRECAPSRECAPS

INTERACTIVE BROCHURES

AN EXPERIENCED PARTNER

WHO WE AREWE ARE...

DESIGNERS COLORIST ANIMATORS VISUAL EFFECTARTIST

PRODUCERSDIRECTORSCINEMATO-GRAPHERS

WRITERS

WE WORK WITH

WE WORK WITH

who trust us to bring their ideas to life. We value our relationships with ourclients and pride ourselves on a transparent work flow and account services.

MARKETINGAGENCIES

GLOBALBRANDS

TELEVISIONNETWORKS

PRODUCTIONCOMPANIES

DIGITALNETWORKS

OUR LAB

OUR LAB provides full constancy and processing for all digital acquisition types including

OUR TEAM uses the latest industry tools to handle all post production needs including

Our bays are fine tuned with broadcast quality hardware in order to provide the

highest quality possible

Avid Media Composer 6.5Final Cut StudioPro Tools 10

Davinci ResolveAdobe Production Premium

Nuke3D Studio Max

TPS Creatives’ work

BEHIND THE LIGHTS

Produced & directed forDefy Media

Series has over 10 millionviews

T-Mobile & Ford titlesponsorssponsors


AXE: NOTHING BEATS AN ASTRONAUT

Directed for Unilever/AXE

National Commercial

Won 2013 Cannes Gold andSilver Lions.


PORSCHE: IT’S A MAGICAL LIFE

Produced & directed for Porsche,Reelz Channel, Spotlight CinemaNetworks

Winner of 2012 Silver Effie Award

Shortlisted for 2012 Cannes Media LionLion


COOKING WITH SNOOP,SNOOP’S X-MAS STORY ANDSNOOP VALENTINE’S DAY

Directed for Pepsi Max / TBWA /Chiat / Day & Notorious LA

Project doubled Facebook and Twittermembership for Pepsi Maxmembership for Pepsi Maxsurpassing direct competitor CokeZero

SNOOP DOGG


JAGUAR VS. CHICKEN

Directed for Jaguar USA

Response to the Mercedes MagicMobility chicken commercial

Commercial had over 2 million views online in the first week published


DAWN RICHARD & BEN BALLER GALAXY SII

Directed and produced forComplex Media & Samsung

Key component of the launch campaignfor the Samsung Galaxy SII


ALPHA VENICE GYM

Directed for Nike

Commercial created for the Alpha Venice, a Nike Training Club feating Joselynne Boschen


WHY WE LOVE FOOTBALL

Directed and produced for Nike

Promo featured the top high schools inCalifornia celebrating Nike securing the NFL apparel partnership


CASTLEVANIA: LORD OF SHADOWS

Directed and produced for Konami

Digital series was an integral part of the launchand featured exclusive game play footage

ScionInteractive Brochure


Directed and produced for Scion and Bon Agency

Created three experimental interactivebrochure commercials.

All produced and directed in six hours.


THAT TREE FEAT. KID CUDI

Directed for EMI/Capital andSnoop Dogg

5 million plus views on MTV.com

6 million plus views on YouTube

Music video premiered on MTVMTV Jams and MTVUMTV Jams and MTVU

I WANNA ROCK

Directed for EMI/Capital andSnoop Dogg

6 million plus views on MTV.com

2.5 million plus views on YouTube

Music video premiered on MTVMTV Jams, MTVU and BETMTV Jams, MTVU and BET

SNOOP DOGG


I WANNA ROCK REMIX FEAT. JAY-Z

Directed for EMI/Capital and

Snoop Dogg

Docu-style music video based on a

day in the life of Los Angeles kids

2 million plus views online

PRONTO FEAT. SOULJA BOY TELL ‘EM


Snoop Dogg and PRONTO

Concept created to fit in with the movie

Snoop Dogg’s “Malice N’ Wonderland”

featuring Snoop and Soulja Boy lounge

singingsinging


UPSIDE DOWN


Snoop Dogg

Created from a scene in Snoop Dogg’s

“Malice N’ Wonderland”

KIRKO BANGZ


WHAT YOUR NAME IZ

Directed for Warner Brothers andKirko Bangz

Premiered on MTV, MTV Jams and MTVU


YELAWOLF


NO HANDS

Directed for EMI/Capital and Yelawolf

Partnered with Complex Media to direct and develop an innovative digital promo/musicvideo for Ubisoft’s Driver: San Franciscovido gamevido game


CLIENT:

T-Mobile USAFord CanadaDefy Media

CASE STUDYBEHIND THE LIGHTS

be limited to one sport or season

limit engagement to only a sports demographic

not be evergreen content

1

2

3


CHALLENGE

T-Mobile USA and Ford Canada wanted a creative way to connect with millennials, drive engagement and amplifyits brand message. Project needed to leverage ambassadors and activate all social media platforms.

Distribution should run across all platforms and devices. Both clients were elated with the idea of a seriesaround professional and collegiate sports,but the series could not

MINDSET

We believed we still had to create a series that resonated with the die hard sports fan, but also transversed a variety ofdemographics.T-Mobile was the veteran in the branded space and Ford Canada was a first timer.

CHALLENGE

T-Mobile USA and Ford Canada wanted a creative way to connect with millennials, drive engagement and amplifyits brand message. Project needed to leverage ambassadors and activate all social media platforms.

Distribution should run across all platforms and devices. Both clients were elated with the idea of a seriesaround professional and collegiate sports,but the series could not

MINDSET

We believed we still had to create a series that resonated with the die hard sports fan, but also transversed a variety ofdemographics.T-Mobile was the veteran in the branded space and Ford Canada was a first timer.

WHAT WE DID

Solution: Behind The Lights: "It's everything in sports you've never seen."


TALENT ALIGNMENT

CONTENT DEVELOPMENT

CONTENT MANAGEMENT

ACCOUNT MANAGEMENT

CREATIVE NARRATIVE

BRAND INTEGRATION

PRODUCTION LOGISTICS

WHAT WE DID - SERVICES



TALENT ALIGNMENT CONTENT DEVELOPMENT ACCOUNT MANAGEMENT

Hired Andrew Santino (ABC's Mixology, The Office, Arrested Development, Punk’d), a comedian who resonated with millennials and more.

We managed a team of executives from both T-Mobile and Ford, three agencies, distributor and a network who owned the television rights to the content.

We developed a digital series that took a fascinating insiderfascinating insider’s look into the unseen jobs of professional and collegiate sports. It went behind the scenes in professional and collegiate sports and we provided access that was unseen and untapped in the digital space for brands. We did this by utilizing, maintaining and developing developing relationships with key organizations such as MLB, NHL, Oakland A’s, San Diego Padres, Los Angeles Kings, CFL, Calgary Stampede and Stanford University to execute

10 million plus unique views

across Defy Media’s (formerly Break Media)

digital network

1 million plus shares

of content via social media worldwide

30 million plus brand impressionsSeries featured

by a variety of national media including

USA Today, NY Daily News, LA Times, Variety ...


CLIENT:

Red Bull

CASE STUDYRED BULL

CASE STUDYRED BULL

CHALLENGE

Red Bull wanted a creative way to promote and encourage the development of municipal skate parks aroundthe country. They needed a digital & social component to the campaign.

Working with the client’s idea to build a floating skate park and sail it down the Mississippi river on a 195-foot barge, we wanted to create a robust digital destination that would give the audience a peek into what was happening on the

barge. We also wanted to encourage repeat visits by baiting fans via social media and publicizing the future destinations of the barge as it floated down the river.

CHALLENGE

Red Bull wanted a creative way to promote and encourage the development of municipal skate parks aroundthe country. They needed a digital & social component to the campaign.

MINDSET

CASE STUDYRED BULL

CAMPAIGN STRATEGY

ONLINE CAMPAIGN PORTAL

USER GENERATED CONTENT

CONTENT DEVELOPMENT

INTERACTIVE NARRATIVE

CONTENT MANAGEMENT

SOCIAL CONTENT MANAGEMENT

REPEAT ENGAGEMENT

CURATED VIDEO CONTENT

WHAT WE DID - SERVICES

CASE STUDYRED BULL

HOW WE DID IT - Digital Campaign Portal

We developed a digital campaign portal that featured information on how to get involved in the contest, information on the main events along the way, articles about the project, features on the riders involved, integrated Twitter andInstagram feed touting the conceptualization and construction of this one-of-a-kind skatepark.construction of this one-of-a-kind skatepark.

CASE STUDYRED BULL

HOW WE DID IT - Interactive Narrative

We created a journalistic “ships logbook’ which was easily updated by staff on the barge.

This allowed us to supply real-time updates of what was happening on the barge to the public via the digital portal and social media outlets.

Fans were also able to track the barge’s current location via a map detailing the exact location of the location via a map detailing the exact location of the barge along the river.

CASE STUDYRED BULL

HOW WE DID IT - Social Content Management & Engagement

We used social media outlets as a way to maintain on-going engagement with our fans throughout thecampaign.

Fans were notified of next destinations, video uploads of demos filmed between landings and we also used social media to promote opportunities for fans to win a trip aboard the barge at the next stop.

CASE STUDYRED BULL

HOW WE DID IT - Curated Video Content

To develop curated content for the digital campaign portal, we engaged local skate shops near each destination to come aboard the barge and film demo reels.

Video clips were then uploaded, viewable and sharable via the campaign portal.

1,357,500 Brand Impressions (Domestic)

32,624Unique Visitors to Online

Campaign Portal

+28,000 Shares of Content via

Social Media Worldwide

CASE STUDYRED BULL

HOW IT TURNED OUT

PLAY WELL

ERICK PEYTONOwner/Creative Director

Three-Point Stance

3384 Robertson Pl #103

LOS ANGELES, CA 90034

c: 323.899.5748

o: 310.957.2814 Ext. 1o: 310.957.2814 Ext. 1

www.three-pointstance.com

tps presentation pdf

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