TPC BOOKS TOP 10 DIYBOOK MARKETING TOOLSOF 2010

OMAR LUQMAAN-HARRISPARTNER – THE PANTHEON COLLECTIVEWWW.PANTHEONCOLLECTIVE.COMWWW.FACEBOOK.COM/TPCMARKETING

FOREWORDWelcome to TPC Books Inaugural Top 10 Do It Yourself Book Marketing Tools of 2010!

We compiled this list because our mission is to empower and inspire (aspiring) authors like you to take control of your publishing destiny and make your dream come true!

This list, while not exhaustive, is the result of our trial and error from publishing two novels in 12 months.

Also, don’t get too wrapped up in the order. The point is you need to be doing all these things and more to get your book out there!

The Pantheon Collective is (from left) James W. Lewis, Omar Luqmaan-Harris, And Stephanie Casher

WHAT THIS IS ALL ABOUTSaving you time Saving you moneySo you don’t repeat our mistakes So you spend your time and money on things that move booksSo you can be wildly successfulAnd help someone else like we’re helping you!

THE LIST

# 9 BEST DIY WEBSITE BUILDING TOOL

“LIVING A LIFE IS LIKE CONSTRUCTING A BUILDING: IF YOU START WRONG, YOU'LL END WRONG.” ~ MAYA ANGELOU

AN IDEA SO SIMPLE IT’S STUPEFYING

GETTING FOUNDOtherwise known as the opposite of getting lost…in the sauce that it the world wide web that is…

Google author: 784 Million ResultsGoogle book: 1.7 Billion ResultsGoogle writer: 162 Million ResultsGoogle novelist: 8 Million Results

GETTING FOUNDThink bookstores are the solution? Think again…

August 4, 2010

EVERYONE COMMUNICATES, FEW CONNECT (SHOUTOUT TO JOHN C. MAXWELL!)

The Good News:

•There is only one you•Who has lived the life you’ve lived•Accumulated the wisdom and unique perspective you have•You have something valuable to share

EVERYONE COMMUNICATES, FEW CONNECT (SHOUTOUT TO JOHN C. MAXWELL!)

The Not So Good News: •You have to make us care

AND WE’RE A BIT DISTRACTED AT THE MOMENT

AND IF YOU THINK SOCIAL MEDIA IS THE ANSWER…SORRY

WHY WEBSITES STILL MATTER – BECAUSE YOU OWN THEM

“Websites are not going away -- they might be more important than ever -- but they serve a different and evolved purpose today, especially in this new "social" context.” ~ Pete Blackshaw Executive Vice-President, Digital Strategic Services, Nielsen Online at Nielsen Online

SOME IMPORTANT WEBSITE FACTS1. Websites are not free2. A website and a blog are not the same thing. But

every website should contain a blog!3. You don’t need to be an html programmer to build

a good-looking, functional site4. Still, you should probably invest in some basic

html training anyway!5. A face book fan page or group does not replace a

website6. Flash is not your friend

6 STEPS TO BUILDING A WEBSITE

1. Hosting: the plot of Internet real-estate where your site lives

2. Naming: marking your territory

3. Designing: the blueprint for success

4. Publishing: open for business

5. Promoting: getting the word out

6. Maintaining: necessary upkeep

BUILDING A WEBSITE THAT CUTS THROUGH THE CLUTTER

THE TPC STORY: (WWW.PANTHEONCOLLECTIVE.COM)

Do as we say not as we do…•Hosting our site with bluehost.com•Domain names registered with godaddy.com•Websites designed on wordpress.com

vs.

STILL WE DID SOMETHING RIGHT BECAUSE YOU CAN FIND US!

Google: the pantheon collective or pantheon collective First 20 results

Google: James W. Lewis # 3 result

Google: Stephanie Casher Top 20 results

Google: SELLOUT James #2 result

2010 DIY WEBSITE BUILDING TOOL NOMINATION CRITERIA• One-stop-shop: hosting, naming, designing, publishing,

promoting, maintaining (25 points)• Price: hosting/naming (25 points)• What you need vs. what you get (50 points)

• Unlimited space• Options: # and variety of design templates and categories• Minimal programming required• SEO and blogging tools• E-mail integration• Easy video/picture upload/configuration• Analytics• Reliability• Hassle-free maintenance

AND THE NOMINEES ARE…• webhostinghub.com• siteskins.com• ipage.com• webhostingpad.com• inmotionhosting.com

WEBHOSTINGHUB.COM – 85/100One-stop shop: Very comprehensive solution lacks promoting (20 points)Pricing: $6.95 per month for 12 months/ $5.95 per month for 24 months/ $4.95 per month for 36 months (20 points)What you need vs. what you get (45 points)

Unlimited space Options: over 500 templates, flash intros, e-commerce store Minimal programming required SEO and blogging tools E-mail integration Easy video/picture upload/configuration• Analytics Reliability: 99% uptime Hassle-free maintenance

SITESKINS.COM – 40/100One-stop shop: Focused on naming, publishing, and maintaining (15 points)Pricing: $7.95-$19.95/mth (too expensive for not enough services) (0 points)What you need vs. what you get (25 points)

• Unlimited space: no Options: over 2000 skins and up to 30 pages of content Minimal programming required SEO and blogging tools E-mail integration: up to 10 e-mail boxes Easy video/picture upload/configuration Analytics Hassle-free maintenance

IPAGE.COM – 95/100One-stop shop: Very comprehensive and includes promotional tools to drive traffic (a $250 value) (25 points)Pricing: $3.50-$6.95/mth (25 points)What you need vs. what you get (45 points)

Unlimited space Options: drag & drop site builder or template-based site builder Minimal programming required SEO and blogging tools E-mail integration Easy video/picture upload/configuration Analytics Reliability: 99% uptime Hassle-free maintenance

WEBHOSTINGPAD.COM – 90/100One-stop shop: Very comprehensive but promotion is up to you (20 points)Pricing: $1.99-$7.95/mth (25 points)What you need vs. what you get (45 points)

Unlimited space Options: 100 unique designs Minimal programming required SEO and blogging tools E-mail integration Easy video/picture upload/configuration Analytics Reliability: 99% uptime Hassle-free maintenance

INMOTIONHOSTING.COM – 70/100One-stop shop: Focused on hosting speed but inclusive of naming, publishing, and maintaining (15 points)Pricing: $5.95-$13.95/mth (15 points)What you need vs. what you get (40 points)

Unlimited space Options: Over 500 themes including flash intros Minimal programming required SEO and blogging tools E-mail integration Easy video/picture upload/configuration Analytics Reliability: 99% uptime Hassle-free maintenance

MEET OUR 2010 WINNER!

WHY IPAGE.COM WINS

• Allows for hosting, naming, designing, publishing, promoting, and maintaining at a very reasonable price

• Great reviews online from customers• Integration of promotional and analytical tools with basic

package• The most secure service• Servers powered by 100% wind energy!

WWW.IPAGE.COM YOUR ONE-STOP SHOP

THE WINNERS

TUNE IN NEXT WEEK!

#8 BEST DIY SEARCH ENGINE OPTIMIZATION TOOLS