towards an open, participatory cultural heritage
DESCRIPTION
Keynote for #teema14 http://www.nba.fi/fi/museoalan_kehittaminen/teemapaivat/puheenvuorot Museoalan Teemapäivät/Museum Theme Days 2014 11-12 September, HelsinkiTRANSCRIPT
Towards an open, participatory
cultural heritage
Museoalan Teemapäivät Whose Museum?
12 September 2014
Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain.
Merete SanderhoffCurator of digital museum practice
http://www.slideshare.net/MereteSanderhoff@MSanderhoff
3 parts1. The big picture – inspiration and
influences
2. What we’re doing at SMK – some examples
3. Recommendations – based on what we’ve learned
Where I’m coming from
SMK is the National Gallery of Denmark
Visitors 2013Physical 355,000Online 615,000
220 people work there, all included
10,000 paintings and scultures245,000 prints and drawings3,000 plaster casts
1. The big picture
New ways to fulfil our public mission
Bildung* – Building
*Koulutus
GalleriesLibrariesArchivesMuseums
New approaches to being a museum
http://openglam.org/
Nina SimonExecutive Director
http://www.santacruzmah.org/about/
http://www.brooklynmuseum.org/home.php
Shelley BernsteinVice Director for
Digital Engagement
http://www.gobrooklynart.org/about
https://www.rijksmuseum.nl/en/rijksstudio/
https://www.rijksmuseum.nl/en/rijksstudio-award
Taco DibbitsDirector of Collections
https://www.rijksmuseum.nl/nl/rijksstudio/142328--nominees-rijksstudio-award/creaties/ba595afe-452d-46bd-9c8c-48dcbdd7f0a4
Were our collections formed to inspire design of makeup lines?
We are not owners,but stewards
of our collections
“Our understanding of research, education, artistic creativity, and the progress of knowledge is built upon the axiom that no idea stands alone, and that all innovation is built on the ideas and innovation of others.”
Smithsonian Web and New Media Strategy, Version 1.0, 2009http://www.si.edu/content/pdf/about/web-new-media-strategy_v1.0.pdf
“The preservation, transmission, and advancement of knowledge in the digital age are promoted by the unencumbered use and reuse of digitized content for research, teaching, learning, and creative activities.”
Memo on open access to digital representations of works in the public domain from museum, library, and archive collections at Yale University, May 2011
http://odai.yale.edu/sites/default/files/OpenAccessLAMSFinal.pdf
“To be a public museum your digital data should be free. And digital data is not a threat to the real data, it’s just an advertisement that only increases the aura of the original. People go to the Louvre because they’ve seen the Mona Lisa; the reason people might not be going to an institution is because they don’t know what’s in your institution. Digitization is a way to address that issue, in a way that simply wasn’t possible before.”
William Noel, former curator, Walter’s Art Museum, 2012
“Our primary mission is to ‘tell the truth’. We put as much quality in our work as possible. That is why we share the best quality we have. If people google ‘The Milkmaid’ by Vermeer then we want them to find our good quality image, not all the bad and deformed versions of this beautiful painting.”
Lizzy Jongma, data manager, Rijksmuseum, 2012
“If they want to have a Vermeer on their toilet paper, I’d rather have a very high-quality image of Vermeer on toilet paper than a very bad reproduction.”
Taco Dibbits, Director of Collections, Rijksmuseum, 2013http://www.nytimes.com/2013/05/29/arts/design/museums-mull-public-use-of-online-art-images.html?pagewanted=all&_r=0
But wait…
aren’t we making money
on images?
"Everyone (…) wants to recoup costs but almost none claimed to actually achieve or expected to achieve this. Even those services that claimed to recoup full costs generally did not account fully for salary costs or overhead expenses."
Simon Tanner, Reproduction charging models & rights policy for digital images in American art museums, 2004
http://www.kdcs.kcl.ac.uk/fileadmin/documents/USMuseum_SimonTanner.pdf
Myth buster
New sharing economy
forcesofgeek.com/
http://www.fastcompany.com/1146469/youtube-monty-python-videos-boost-dvd-sales-23000
The Mona Lisa effect
Kris Kitchen, Google+May 2014
A new participatory culture
http://blog.wikimedia.org/2012/11/19/wikimedia-india-hosts-wikipedia-women-workshop-in-mumbai/
In 2014, there are more than 22 million registered Wikipedians worldwide
http://en.wikipedia.org/wiki/Wikipedia:Wikipedians
How can museums support – and benefit from –
this cognitive surplus*?
*
https://www.rijksmuseum.nl/en/collection/SK-C-5
Infuse the web with trusted resources
http://en.wikipedia.org/wiki/The_Night_Watch_(painting)
Regain control with online collections
http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg
http://en.wikipedia.org/wiki/File:The_Nightwatch_by_Rembrandt.jpg
Flush out the poor copies
2. What we’re doing at SMK
How is SMK changing to a read/write museum?
http://www.participatorymuseum.org/
Bottom up approch
Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain.
Bottom up approch
Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain.
*
*Advice from Shelley Bernstein, Brooklyn Museum
What can you do today?
Michael Edson, Director of Web and New Media Strategy, Smithsonian InstitutionSMK digital advisory board meeting, November 2011
160 hires images
https://creativecommons.org/licenses/by/4.0/
Sharing authority
to experienceto interpretto reuseto build on
– some examples
1. Remix art Cool Constructions
Collaboration withCopenhagen Metro Company,
local citizens,and Art Pilots
CCBY 4.0 Merete Sanderhoff
Metro fence #01Analog mashup
CCBY 4.0 Merete Sanderhoff
CCBY 4.0 Merete Sanderhoff
CCBY 4.0 Merete Sanderhoff
CCBY 4.0 Merete Sanderhoff
CCBY 4.0 Merete Sanderhoff
CCBY 4.0 Merete Sanderhoff
Metro fence #2Digital remix
CCBY 3.0 Frida Gregersen
CCBY 3.0 Frida Gregersen
CCBY 3.0 Frida Gregersen
Instrumental reuse of digitised collections
CCBY 3.0 Frida Gregersen
CCBY 3.0 Frida Gregersen
Winner of the Fence Post 2013by public vote
CCBY 4.0 Merete Sanderhoff
…and the remixing continuesCCBY 4.0 Merete Sanderhoff
2. Open beta
Development with usershintme.dk
Many museumsOne platform
Twitter-based
Users are equal
Democratic, multivocal dialogue
Tapping into existing communities
Learning together about participatory media
Meaningful relations
TweetupsUsers create content
Users always see something different
Users become interns
Sofie CæcilieHelp refine functionalities
Support museum partners
Develop new activities
Raise new funding
3. HackathonsHack4DK
Collaboration with peer institutions
and developer communities
CCBY-SA 2.0 Morten Nybo
Room for the unexpected,even the unimaginable
CCBY-SA 2.0 Morten Nybo
http://hack4dk.wordpress.com/
Third Hack4DKFocus on serving real needs
…again, an instrumental perspective
4. Instawalks at SMK
http://iconosquare.com/tag/emptysmk
http://iconosquare.com/tag/emptysmk
#emptysmk
tours of SMK outside opening hours
for instagrammers
#emptysmk #instamuseum #smkmuseum
A special user group gets a special treat
We reach new users
People make SMK their own
More info@jonassmith
Learnings
Access and inclusion = ownership
”Touching” the art makes it yours
Non-users are potential happy users
Collections can be useful in new contexts – also outside the museum
Now we’re ready to goPublic Domain
http://creativecommons.org/publicdomain/zero/1.0/
Creative Commons Public Domain dedication
http://www.smk.dk/en/explore-the-art/free-download-of-artworks/
http://www.smk.dk/en/explore-the-art/highlights/peter-hansen-playing-children-enghave-square/
http://www.smk.dk/en/copyright/creative-commons/
http://creativecommons.org/publicdomain/zero/1.0/
Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain.
Public Domain potentials
Public school programmesTeachers, researchers, scholars, studentsWikipediansCulture snackersPublishersCreative industriesNiche groups and communitiesOpen innovation
Cultural heritage needs to be here
Cultural heritage needs to be here
If it it isn’t online, it doesn’t exist
Necessary investmentsDigitisation
200,000 works are inaccessible online
Infrastructureconnect images, data and users
Physical and online create integrated experiences
Facilitation of reuse
3. Recommendations
Think big, start small, move fast*
Share ownership of your collections
Be a catalyst for users’ knowledge and creativity
Different users need different things
Technology is not a goal, but a precondition
Digital is a state of mind
Be human, be yourself
Work together, learn, grow – and share
*Michael Edson
CCBY-SA 2.0 ODM on Flickr
International seminar in Copenhagensince 2011
Participants from the culture sectors, ministry and agency, Wikipedia, startups
www.sharecare.nu
Sharing what we learned back to the community
Image by @mpedson
www.sharingiscaring.smk.dk/en
What’s next?
I dream of…all Danish school kids becoming Art Pilots*
more Danish art collections embracing the Public Domain
measuring the impact that openness has on people’s lives, opportunities, and wellbeing**
open museums that support people’s own Bildung and Building
*Peter Leth, Lær IT**Simon Tanner, King’s College
”Our role is still more to facilitate public use of cultural heritage for learning, creativity, and innovation. Today, learning happens in reciprocity. We are all a part of the web. We shape each other.”
http://www.altinget.dk/kultur/artikel/dannelse-i-digitaliseringens-tidsalder?ref=newsletter&refid=15337&utm_source=Nyhedsbrev&utm_medium=e-mail&utm_campaign=kultur
Mikkel Bogh Director, SMK
Please share.Merete Sanderhoff
Curator of digital museum practicehttp://www.slideshare.net/MereteSanderhoff
@MSanderhoff
MuseoalanTeemapäivät Whose Museum?
12 September 2014
Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain.