tourism ’ s impacts on ma

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Tourism s Impacts on MA September, 2012

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Tourism ’ s Impacts on MA September, 2012. Todays topics. Tourist definition Visitation and Spending in MA 2011 Origins of domestic travelers to the Commonwealth What they do here, how they get here etc. - PowerPoint PPT Presentation

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Page 1: Tourism ’ s Impacts on MA

Tourism’s Impacts on MA

September, 2012

Page 2: Tourism ’ s Impacts on MA

Todays topics

Tourist definitionVisitation and Spending in MA 2011Origins of domestic travelers to the CommonwealthWhat they do here, how they get here etc.International, Overseas and Canadian travelersAnalysis of Canadian visitation to MA 2010 How does 2012 look so far

Page 3: Tourism ’ s Impacts on MA

A tourist is one who stays overnight in paid accommodations or who travels 50 or more miles one way from their home

Page 4: Tourism ’ s Impacts on MA

Visitation to MassachusettsVisitation Volume

CY2010 CY2011 Primarily from….

Domestic 17.8 Million up 8% 19.2 Million Massachusetts, New York, Connecticut

Canada 662 K up 3% 699 K (est.) Quebec and Ontario

Overseas 1.3 Million up 10% 1.4 Million UK, Germany, China

Total 19.8 Million 21.3 Million

Page 5: Tourism ’ s Impacts on MA

BIG NUMBERS…….Economic Impact of Domestic and International Traveler to Massachusetts2010 and 2011 Preliminary Estimates

Travel Expenditures Domestic International Total Domestic International Total DomesticInternational Total2010 2010 2010 2011p 2011p 2011p 2011p/102011p/102011p/10

($ Millions) ($ Millions) ($ Millions) ($ Millions) ($ Millions) ($ Millions) (Percent)(Percent) (Percent)

Public Transportation $4,322.0 $253.7 $4,575.7 $4,744.7 $287.7 $5,032.4 9.8% 13.4% 10.0%

Auto Transportation 1,952.6 29.5 1,982.0 2,240.7 34.6 2,275.3 14.8% 17.4% 14.8%

Lodging 2,728.3 687.5 3,415.8 2,920.0 775.7 3,695.6 7.0% 12.8% 8.2%

Foodservice 2,748.8 395.1 3,143.8 2,906.1 439.0 3,345.0 5.7% 11.1% 6.4%

Ent & Recreation 826.0 171.0 997.0 869.2 185.4 1,054.7 5.2% 8.4% 5.8%

General Retail Trade 897.2 518.2 1,415.4 939.1 571.7 1,510.8 4.7% 10.3% 6.7%

Total $13,475.0 $2,054.9 $15,529.9 $14,619.8 $2,294.0 $16,913.8 8.5% 11.6% 8.9%

Page 6: Tourism ’ s Impacts on MA

2011 Expenditures Domestic International Total

($ Millions) ($ Millions) ($ Millions)

Public Transportation 4,744.7 32.5% 287.7 12.5% 5,032.4

Auto Transportation 2,240.7 15.3% 34.6 1.5% 2,275.3

Lodging 2,920.0 20.0% 775.7 33.8% 3,695.6

Foodservice 2,906.1 19.9% 439.0 19.1% 3,345.0

Entertainment & Recreation 869.2 5.9% 185.4 8.1% 1,054.7

General Retail Trade 939.1 6.4% 571.7 24.9% 1,510.8

20101Totals $14,619.8 100.00% $2,294.0 100.00% $16,913.8

up 8.5% up 11.6% up 8.9%

20010 Totals $13,475.0 $2,054.9 $15,529.9

Tourism is several industries Comparison of percentage of dollars spent

Page 7: Tourism ’ s Impacts on MA

2011 Domestic International Total

Public Transportation 13,700 800 14,500Auto Transportation 3,800 100 3,900

Lodging 23,500 5,200 28,700

Foodservice 41,600 5,900 47,400

Entertainment & Recreation 14,200 2,900 17,100General Retail Trade 4,600 3,000 7,600Travel Planning 5,500 5,500

Total 106,900 17,900 124,700

Employment Generated by Spending

Page 8: Tourism ’ s Impacts on MA

Tax Revenue Generated by Spending

Tax Revenue Generated, 2011

Domestic International Total($ Millions) ($ Millions) ($ Millions)

Federal $1,202.0 $216.9 $1,418.9

State $562.2 $90.0 $652.2$1.1 B

Local $358.6 $47.5 $406.1 Total $2,122.9 $354.4 $2,477.3

Taxes include….lodging rooms, sales, payroll, meals, gasoline, property etc.

Page 9: Tourism ’ s Impacts on MA

2011 Preliminary MAState Tax Local Tax

Expenditures Payroll Employment Receipts ReceiptsCounty ($ Millions) ($ Millions) (Thousands) ($ Millions) ($ Millions)

Barnstable 6% $851.80 $217.60 8.43 $35.93 $51.48Berkshire 2% 345.80 86.53 3.46 17.13 9.76Bristol 3% 421.19 83.71 2.95 21.61 8.07Dukes 1% 122.31 29.82 1.18 4.59 6.97Essex 5% 752.67 168.05 6.21 38.76 19.30Franklin 0% 55.99 9.77 0.36 2.98 1.76Hampden 3% 483.04 101.64 3.21 25.95 9.49Hampshire 1% 111.06 23.31 0.83 5.82 3.00Middlesex 15% 2,161.21 551.98 19.48 115.71 57.07Nantucket 1% 147.73 30.31 0.99 4.29 5.21Norfolk 6% 922.45 268.31 9.31 47.63 19.83

Plymouth 4% 514.19 97.83 3.59 24.36 23.19Suffolk 48% 6,979.10 1,300.86 41.48 178.70 127.04Worcester 5% 751.26 143.98 5.33 38.75 16.45

Statewide $14,619.81 $3,113.70 106.81 $562.21 $358.63

Domestic expenditures by MA Counties

Page 10: Tourism ’ s Impacts on MA

State and Local Rooms’ taxes by CountyCounty State And Local Rooms Tax Collections (net)

County FY2009 FY2009 FY2010 FY2010 FY2011 FY2011 FY2012 FY2012

State Local State Local State Local State Local

Barnstable $10,574 $8,718 $9,763 $8,173 $12,408 $10,348Berkshire $3,355 $2,706 $3,142 $2,602 $3,915 $3,636Bristol $2,082 $1,579 $1,912 $1,728 $2,489 $2,172Dukes $1,500 $1,213 $1,400 $1,149 $1,733 $1,171Essex $5,091 $4,122 $4,677 $4,431 $6,216 $5,887Franklin $360 $261 $363 $333 $441 $377Hampden $2,748 $2,209 $2,605 $2,146 $3,316 $2,197Hampshire $1,045 $856 $1,092 $1,155 $1,372 $1,375Middlesex $23,150 $19,076 $20,569 $21,125 $20,931 $27,504Nantucket $1,438 $1,186 $1,330 $1,155 $1,807 $1,860Norfolk $6,214 $5,080 $5,523 $5,537 $7,406 $7,512Plymouth $1,860 $1,512 $1,814 $1,652 $2,462 $2,283Suffolk $45,390 $37,511 $43,360 $47,797 $41,067 $60,132Worcester $4,651 $3,786 $4,019 $3,423 $4,838 $4,827State Total $109,458 $89,815 $101,569 $102,406 $110,401 $131,281 $121,639 $146,111

Cnvntn Cntrs $51,500 $50,700 $56,903 $62,068Total State $160,958 $152,269 $167,304 $183,707

Page 11: Tourism ’ s Impacts on MA

State Person Trips Share of all to MA Person Trips

Massachusetts 6,934,000 36.0%New York 1,823,000 9.5%

Connecticut 1,616,100 8.4%New Hampshire 1,631,000 8.5%Rhode Island 797,000 4.2%California 648,000 3.4%Florida 499,000 2.6%New Jersey 737,000 3.8%Maine 765,000 4.0%Virginia 246,000 1.3%Pennsylvania 534,000 2.8%Vermont 322,000 1.7%

All Other States 2,647,900 14%

All New England States 9,157,000 63%

All Mid Atlantic States 3,717,000 16%

Origins of Domestic Visitors, 2011

Page 12: Tourism ’ s Impacts on MA

Primary Purpose of Trip

Domestic Visitors Primary Trip Purpose, historical

Visit Friends/Relatives 46.0%

Personal 15.0%

Entertainment/Sightseeing 13.0%

Business 10.0%

Outdoor Recreation 6.0%

Combined Business/Leisure 10.0%

Convention/Seminar 4.0%

Source:TNS, Travels America

Page 13: Tourism ’ s Impacts on MA

ActivitiesDomestic Visitors Top 10 Activities, historical

Attend Family/Social Event 27.0%

Shopping 18.0%

Fine Dining 15.0%

Beaches 12.0%

Rural Sightseeing 14.0%

Historical Places/Churches 11.0%

Museums 9.0%

Urban Sightseeing 13.0%

State/National Parks 7.0%

Art Galleries 4.0%

Page 14: Tourism ’ s Impacts on MA

Transportation ModeDomestic Visitors Transportation Mode

Own Auto/Truck 66.3%

Airplane 20.1%

Rental Car 3.7%

Camper/RV 0.6%

Train 2.1%

Bus 3.1%

Ship/Boat 1.1%

Motorcoach 0.4%

Page 15: Tourism ’ s Impacts on MA

Household Incomes (mean) of MA Visitors

TOTAL MAPercentages VISITORS New York Massachusetts New England Mid Atlantic

<$50K 29% 22% 34% 37% 27%

$50 - 74.9K 20% 21% 20% 20% 20%

$75 - 99.9K 19% 14% 19% 15% 23%

$100 - 149.9K 22% 25% 20% 21% 20%

$150K+ 10% 18% 8% 7% 11%

Sum 100.0% 100.0% 100.0% 100.0% 100.0%

Average $85,285 $100,832 $79,372 $80,802 $89,061

$75,000 or More 50.8% 57.7% 46.6% 43.4% 53.5%

Page 16: Tourism ’ s Impacts on MA

Comparing activities by Destination from Origin DMA

OriginDMA…

Visiting relatives

23.3% 24.5% 24.7% 20.4% 15.1% 22.8% 25.1% 28.2%

Visiting friends

16.8% 15.1% 17.2% 14.7% 15.2% 12.7% 24.3% 20.5%

Shopping 4.3% 18.4% 12.9% 8.8% 17.6% 14.0% 20.8% 18.2%

Beach 6.8% 10.2% 16.8% 10.4% 15.2% 4.7% 11.8% 14.7%

OriginDMA…

Visiting relatives

39.5% 26.4% 29.4% 11.9% 21.0% 20.9% 22.8% 33.8%

Visiting friends

29.2% 19.7% 17.3% 5.4% 5.9% 10.2% 9.4% 22.3%

Casino/ Gaming

21.2% 19.6% 26.9% 31.2% 20.5% 16.7% 47.4% 6.4%

Albany Schenectady-

Troy

Hartford & New Haven

Springfield- Holyoke

Non-Key Mass DMA's

Non-Key Mass DMA's

DMA's Visited …..Connecticut

Portland/ Auburn New York BostonProvidence- New

Bedford

Springfield- Holyoke

Hartford & New Haven

DMA's Visited…. Massachusetts

Portland/ Auburn New York BostonProvidence- New

Bedford

Albany Schenectady-

Troy

Page 17: Tourism ’ s Impacts on MA

International Visitor origins, volume, market share

Overseas visitation to Massachusetts and the United States in CYs 2011 and 2010

Calendar Year 2011 to Mass__ Calendar Year 2010 to Mass__

VISITOR SHARE OF VISITOR SHARE OFEST. VOLUME COUNTRY EST. VOLUME COUNTRY

(IN 000s) % change MARKET (IN 000s) MARKET

Residence

ALL OVERSEAS 1,422 10.1% 5.1% 1,292 4.9%

EUROPE 709 9.6% 5.6% 647 5.4%

WESTERN EUROPE 683 11.2% 5.7% 614 5.4%

United Kingdom 222 17.5% 5.8% 189 4.9%

PROC (china) 139 75.9% 12.8% 79 9.9%

Germany 120 -0.8% 6.6% 121 7.0%

France 69 -1.4% 4.6% 70 5.2%

Australia 65 -24.4% 6.3% 86 9.5%

Brazil 54 0.0% 3.6% 54 4.5%

India 50 8.7% 7.5% 46 7.0%

South Korea 50 2.0% 4.4% 49 4.4%

Japan 49 -31.0% 1.5% 71 2.1%

Italy 33 -19.5% 6.1% 41 4.9%

ALL Overseas to U.S. 27,883 5.8% 26,363

Page 18: Tourism ’ s Impacts on MA

OVERSEAS (1) VISITORS TO SELECT U.S.

STATES AND TERRITORIES

2010-2011

2010 2010 2011 2011 VOLUME

2011 STATE MARKET VISITATION MARKET VISITATION %

Rank VISITATION (2) SHARE (000) SHARE (000) CHANGE

1 New York 32.8% 8,647 34.1% 9,508 10%

2 California 21.3% 5,615 22.0% 6,134 9%

3 Florida 22.1% 5,826 20.4% 5,688 -2%

4 Nevada 9.5% 2,504 10.3% 2,872 15%

5 Hawaiian Islands 8.1% 2,135 8.2% 2,286 7%

6 Massachusetts 4.9% 1,292 5.1% 1,422 10%

7 Texas 3.9% 1,028 4.6% 1,283 25%

8 Illinois 4.5% 1,186 4.5% 1,255 6%

9 Guam 5.0% 1,318 4.4% 1,227 -7%

10 New Jersey 3.7% 975 3.5% 976 0%

11 Pennsylvania 3.5% 923 3.3% 920 0%

12 Arizona 2.9% 765 3.1% 864 13%

13 Georgia 3.1% 817 2.4% 669 -18%

14 Washington 1.9% 501 1.8% 502 0%

14 Utah 1.8% 475 1.8% 502 6%

16 Colorado 1.3% 343 1.6% 446 30%

17 Virginia 1.4% 369 1.3% 362 -2%

Page 19: Tourism ’ s Impacts on MA

2011 2010 2010 2011 2011 VOLUME

RANK CITY VISITATION (2) MARKET VISITATION MARKET VISITATION %

SHARE (000) SHARE (000) CHANGE

1 New York City 32.1% 8,463 33.3% 9,285 10%

2 Los Angeles 12.7% 3,348 13.1% 3,653 9%

3 Miami 11.8% 3,111 10.6% 2,956 -5%

4 San Francisco 10.0% 2,636 10.3% 2,872 9%

5 Las Vegas 9.2% 2,425 10.0% 2,788 15%

5 Orlando 10.3% 2,715 10.0% 2,788 3%

7 Washington, DC 6.6% 1,740 6.5% 1,812 4%

8 Honolulu 6.2% 1,635 6.4% 1,785 9%

9 Boston 4.5% 1,186 4.7% 1,311 11%

10 Chicago 4.3% 1,134 4.3% 1,199 6%

11 San Diego 2.9% 765 2.7% 753 -2%

12 Philadelphia 2.4% 633 2.2% 613 -3%

OVERSEAS (1) VISITORS TO SELECT U.S. CITIES

2010 vs. 2011

Page 20: Tourism ’ s Impacts on MA

Canadian visitation to U.S. States

2010 2009

Visits Share Visits Share

Top 15 States 1 New York 3,446 17.3% 1 New York 2,946 16.4% Visited 2 Florida 3,102 15.5% 2 Florida 2,644 14.7%

3 Washington 2,311 11.6% 3 Washington 2,057 11.4%4 California 1,451 7.3% 4 Michigan 1,293 7.2%5 Michigan 1,396 7.0% 5 California 1,233 6.9%6 Nevada 1,366 6.8% 6 Nevada 1,292 7.2%7 Maine 900 4.5% 7 Maine 836 4.7%8 PA 897 4.5% 8 PA 759 4.2%9 Montana 747 3.7% 9 Vermont 741 4.1%10 Vermont 723 3.6% 10 MA 645 3.6%11 Nrth Dkta 686 3.4% 11 Nrth Dkta 586 3.3%12 MA 662 3.3% 12 Montana 583 3.2%13 Minnesota 651 3.3% 13 Ohio 557 3.1%14 Arizona 650 3.3% 14 Arizona 557 3.1%15 Virginia 573 2.9% 15 Virginia 553 3.1%

Total top 15 states 19,561 98% 17,282 96%

Page 21: Tourism ’ s Impacts on MA

Canadian visitation to U.S. and MACanadian Volume

Calendar Years 2010 2009(percentage change)

Canadian Visits to US 19,964,000 17,977,00011.1%

Canadian Visits to MA 662,000 645,0002.6%

Quebec to U.S. 3,401,000 3,032,00012.2%

Quebec to MA 272,000 310,000-12.3%

Ontario to U.S. 8,737,000 8,051,0008.5%

Ontario to MA 242,000 219,00010.5%

Page 22: Tourism ’ s Impacts on MA

Where did they go????Calendar Years 2010

Quebec to MA 272,000-12.3%

Quebec to New Hampshire 235,00028.4%

Quebec to Pennsylvania 144,00082.3%

Ontario to MA 242,00010.5%

Ontario to New Hampshire 131,0009.2%

Ontario to Pennsylvania 664,00010.3%

Page 23: Tourism ’ s Impacts on MA

What did they do????New Hampshire % increase from prior year

Shopping 360,000 30%

Sightseeing 237,000 30%

Outdoor Activity/Sports 171,000 38%

Historic Sites 108,000 27%

Night Club 62,000 27%

National/State Park 139,000 29%

Page 24: Tourism ’ s Impacts on MA

Who were those guys………Visitor Profiles (Canada Only nothing from Provinces)

(Percentage Change)

United States MA N.H.

Hotel/Motel 18 0 14

Age 19 & under 8 7 40

Age 20-54 6 -9 33

Age 55 + 23 17 13

Quarter 1 9 -13 62

Quarter 2 14 6 23

Quarter 3 11 4 22

Quarter 4 10 8 5

Page 25: Tourism ’ s Impacts on MA

How does MA look in CY2012

Page 26: Tourism ’ s Impacts on MA

Massachusetts Lodging, CY2012 thru JulyCalendar Year to Date thru July, 2012 vs. CYTD July, 2011

Supply Occupancy RoomRate Demand Revenue

United States 0.4 2.9 4.3 3.2 7.7

Massachusetts 0.3 2.7 2nd 8.0 1st 3.1 3rd 11.3 1st

New England 0.4 2.1 5.7 2.5 8.3

New Jersey 1.5 1.3 2.9 2.7 5.7

New York 1.8 2.9 3.7 4.8 8.6

Pennsylvania 1.3 1.1 4.3 2.4 6.8

8.24.2012

Page 27: Tourism ’ s Impacts on MA

Rooms Revenue -28 day lag analysis

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

20.0

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Boston

New York

Philly

June 1…September15

%

15 four week periods

Page 28: Tourism ’ s Impacts on MA

The end……..

Go Celtics